Harnessing the power of AI for the future of healthcare

My Bruises Are From raises awareness and funds to support abuse/ assault survivors and domestic violence shelters/ resource organizations throughout the United States.

Volunteer position advocating and fundraising for Veteran suicide awareness and prevention. Connecting Veterans with community and supportive resources to aid in treatment for PTSD and TBI.

Expanded services to start-ups, small businesses, and large corporations with new ventures. Provided strategic marketing and PR services for Fitness, Healthcare, Insurance, Energy, and Consumer Products businesses.* Customer & Market Analysis* Strategic Planning Moderator* Lead Generation Programs* Web Development Lead* Creative Direction & Management* Events & Media Relations* Copywriting for SEO* Start-up Business Campaigns* New Product Launch

Directed corporate initiatives with exponential growth, ultimately succeeding in positioning the company for sale.SENIOR LEADERSHIP TEAM:Led aggressive growth objectives for Marketing & Public Relations, reporting ROI & KPIs to executives and board.Grew the Marketing team and enhanced collaboration between operations, sales, technology and other supportive functions. Navigated a very mature travel industry marketplace to position the company as a leader in the space. Strengthened relationships with key industry partners, including the World Trade Center Institute.PERFORMING UNDER PRESSURE:I learned the most during intense conditions through merger/ acquisition, and a strategic balancing of business units, while orchestrating multiple tactics for maximum effectiveness.This was accomplished during the emergence of heightened consumer awareness around swine and bird flu, tsunamis, criminal extortion schemes, kidnap & ransom, and other post-9/11 travel medical and security risks.BLUE OCEAN STRATEGY:Recognizing the potential to be more proactive in the industry, I was part of a three-person team to partner with Harvard Medical International in the world's first, comprehensive pre-travel destination reports.These reports created an entirely new revenue stream and were integrated into Travel and Risk Management protocol for clients including Lockheed Martin, Verizon, Bacardi, Black & Decker, the US Olympic Committee, USAID organizations & NGOs, as well as being available for D2C individual travelers.Around the same time, I conceptualized and then realized the creation of a cross-functional crisis communications team, and developed standardized procedure for communications during global medical and security events response.

Built a strategic approach to all Marketing & PR initiatives, including Website D2C, Affiliate/ Aggregator Programs, Lead Generation, B2B Sales Support, and Public Relations.Led brand and image exploration & refinement alongside company executives, and was a key contributor to strategic planning efforts, with escalating responsibilities through the years.

Managed projects and new accounts for brand & image development, public relations, community engagement, state/ federal government & regulatory agency programs, publicity & PSAs, survey/ research/ polling and non-profit programs.Select clients include: Comcast, HMS Host, The Jack Kent Cooke Foundation, Dillon Development Partners, Chelsea School

I was lucky to work with some great creative talents, and have exposure to various projects across multiple industries. From established household names to technology start-ups, this was a great eye-opener to the power of a brand.