- Develop, distribute, and execute marketing programs to enhance media partnerships and maximize advertising sales revenue.- Provide and manage promotional value elements, including network assets, in-house creative/PSAs, and third-party sponsorships. - Collaborate with business partners to identify, develop, and scale turnkey promotional opportunities and high-value programming packages.- Create compelling, informative presentations and other materials for business partners and sales team.

- Strategic sales partner focused on planning and executing targeted, multiscreen advertising solutions.- Crafted compelling sales materials that wove together media trends, audience analysis, client needs, and business partner deliverables.- Facilitated cross-departmental ideation strategy sessions to identify and develop client-centric solutions.- Generated and distributed in-depth campaign analysis highlighting performance and insights.- Proactively supported sales team by distributing leads, identifying co-op opportunities, creating schedules, summarizing marketplace intelligence, and troubleshooting client concerns.- Utilized client research, audience analysis, promotional opportunities, and premium TV and streaming content to craft targeted local and regional advertising campaigns - resulting in a 2020 book of business of over $1 million.

- Assisted marketing efforts through procurement of promotional items, tradeshow logistics, and distribution of relevant sales leads.- Collaborated with product development teams and sales leaders to create various pieces of marketing collateral, including catalogs, brochures, one-sheets, and instructional booklets.- Managed Facebook, Twitter, and Instagram accounts by generating daily engaging content, collaborating with business partners to ensure brand consistency, communicating with followers and monitoring product reviews, developing targeting ad campaigns, and providing quarterly analysis reports.- Increased social media followers by 35% and engagement rates by 200% through strategic content development and audience targeting.

- Facilitated scheduling, logistics, and marketing efforts for the Security Professionals Showroom by coordinating with sales team, corporate events team, and targeted customers - culminating in 388 customer site visits, 10 tradeshow visits, and 3,373 customer interactions.- Executed Medeco social media and digital signage strategies by developing and managing content and leading weekly cross-department brainstorm meetings.- Developed and maintained CRM database, digital signage platform, and business development content for MSC Program participants.- Assisted Medeco marketing efforts through collateral development, procurement of promotional items,tradeshow logistics, and distribution of relevant sales leads.

- Responsible for providing support to Advertising Sales teams, clients, and sales partners. - Maintained databases containing sales information, programming grids quarterly highlights, and key household and demographic ratings.- Assisted in the development of sales materials, such as presentations, proposals, promotions, and speculative advertisements. - Coordinated facets of integrated marketing campaigns for advertisers, ensuring client satisfaction and project completion.- Increased sales team productivity and revenue by delivering relevant marketplace intelligence. - Provided sales and financial reports including revenue reports, sales pulse reports, inventory/schedule/rates/operations requirement reports, and other reports as assigned. - Researched, developed, and maintained databases of advertiser, ad agency, and sales partner contact information and status.

- Collaborated with the Director of Development to cultivate donors, track pledges and pledge payments, organize events, update donor information, and establish monthly giving program.- Organized finances through bill payment, managing deposits, preparing financial statements, assisting with preparation and tracking of annual budget, and assisting with yearly audit.- Wrote and edited various materials, such as newsletters, press releases, brochures, solicitations, grant applications, and invitations.- Served as point of contact for Board of Trustee members and managed monthly meetings by producing schedules, reports, agenda, and minutes. - Responsible for daily management of office by maintaining files, answering phones, supervising support staff, and updating software, which includes successfully implementing an online giving platform and new ticketing agent.- Assisted with artistic administration for all Opera Roanoke productions, including managing production calendar, issuing contracts and arranging travel and housing for guest artists.

- Provided creative and logistical support to three directors of the Annual Giving department to meet an annual fundraising goal of $1.2 million. - Wrote and edited various communications materials, such as letters, donor impact reports, brochures, invitations, and briefings.- Coordinated and executed quarterly solicitation and stewardship mailings to over 2,500 constituents.- Collaborated with the Stewardship department to organize donor events, including managing the guest list and serving as the point of contact to board members, donors, staff, and volunteers.- Responsible for maintaining data integrity by continuously researching and updating donor files and processing revenue reports.

- Responsible for organizing and distributing marketing materials- Composed detailed website descriptions of available activities, custom trips, lodging, and meals - Communicated with referrals and other interested parties through personal contacts, e-mail, brochures, and letters- Managed daily operational duties including maintaining files, routing calls, and answering questions regarding events- Arranged details of summer program by processing registrations, managing payments and organizing required forms- Assisted with organizing company finances by paying bills, handling deposits, completing credit card transactions, and recording updates using QuickBooks

- Composed college-related press releases for distribution to multiple media outlets- Tracked media outlets for information pertaining to Roanoke College community and its members- Prepared and edited feature stories for college maintained website- Assisted with daily operational duties including maintaining files, routing calls, and answering questions regarding campus sponsored events