Assistant to the Creative Director, I oversee the behind-the-scenes of events. From weddings to corporate events and more, I help organize, prepare for and, at times, set up the design portion of events. I also manage event logistics, office tasks and orders (florals, cross rentals, etc).

Used B2B marketing and sales strategies to connect employment services to medium and large-sized companies in multiple industries; shared insights with team of associates; met with clients to communicate company values, meet their needs and share our services.

I continuously strive to drive sales by building relationships with clients, expanding product knowledge and conducting product demonstrations for store success.

Regularly attended meetings to discuss updates, plan events and presentations, newsletter and social media posts, all geared toward current and prospective public relations students and professionals.In positive relationship with, and communicates well with other committee members, students, faculty members, and other PR professionals.

Strategic Content Coordinator and Author of FBI STYLE, an online publication for all things Fashion, Beauty, Travel, and Lifestyle (www.fbistyle.com). I connected influencers, brands, organizations, and other PR firms to FBI STYLE in order to collaborate and form positive relationships to help support their business and grow our reach, influence, and impact towards different communities and audiences. I also crafted emails, e-blasts, and managed media inquiries and contributions for the FBI STYLE account. As an author and editor of FBI STYLE, I met article and project deadlines, managed contributing authors and pitches, delegated content, and worked together on assignments. Check out my profile at: https://fbistyle.com/author/nicole-macina/

Under the guidance of Sandra Gabriel, I worked together with a team of other associates to employ public relations and communications strategies for personal and boutique brands. We shared a strong network and connected with business prospects, building relationships and enhancing the strengths of other brands and business professionals. Efficiently uses, and easily adapts to, platforms such as Google Docs, Canva, HubSpot, HARO, Slack, and ClickUp.

Event and Publicity Assistant for Humber's faculty of Media and Creative Arts, curating and managing promotional materials for internal and external communications.Social media coordinator for Humber's music program (@humbermusic). Ticket sales/ customer service representative for Humber Music's concert season 2019/2020.

Guided and supervised groups of six- to eight-year-olds at YMCA Petticoat Creek as a "Nature Explorers" camp counselor, leading their 2019 summer camp experience. Coordinated and executed weekly program plans/schedules, inhabiting time management, leadership, and responsibility skills.

Using customer service, product demonstration and merchandising skills, I attracted consumers to various household products and brands while gathering data for Launch! by Mosaic's marketing use.

Assisting with the third installment of a docu-series about sharks and planet conservation, Sharkwater: Extinction, I reported to the executive producers, production assistant, coordinator and public relations specialist. I assisted with research tasks, promotions, media contacts, and website management. I also assisted with Sharkwater's TIFF premiere, coordinating with production for the successful setup, execution and clean-up of the event and after-party, while acting as an ambassador for the team. Wrote movie synopsis and bios and participated in app- and website-testing for Tribute's online publication and website.

Showed exemplary customer service in one of the top Starbucks retail stores in Canada. Learned new techniques and skills quickly and efficiently, completed daily tasks with initiative and enthusiasm, and trained new baristas with patience and insight.

Successfully initiated and completed routine tasks, went beyond customer service expectations while being a floor attendant, and was one of the top weekly up-sellers while repeatedly exceeding daily concession sales goals.

Exhibited exceptional customer service skills while interacting with in-store and telephone customers, completing orders and meeting sales targets.