Nicole Mackereth Email & Phone Number

Toronto, Ontario, Ca

Toronto, Ontario, Ca

Reporting to Managing DirectorsPromoted to newly established position within companyDeveloping and executing marketing strategies; creating all collateral, maintaining and ensuring brand integrity across multiple creative assets (logos, templates, images, brochures, website, directories); Resulting in +90% reduction in spend on creative.Growing online presence and increasing brand salience with new optimized website and LinkedIn campaigns, resulting in +200% growth in LinkedIn followers and +86% increase in traffic driven to our website, which brings in $3-4M YOY in new business opportunities.Strategically crafting unique brand identity to improve differentiation; Creating compelling, value-add video reports that leverage qualitative research assets to encourage empathy and internalize insights throughout clients' organization, while contributing up to +25% increase in fees; Successfully launching new products/services, such as navATELIER, to expand client base and deepen existing relationships; Delivering internal communications and team training to consistently raise quality of deliverables and presentations.Spearheading AI/ML integration with an effort to create value for clients through new analysis and shorter timelines; Evaluating new software/SaaS platforms to improve project delivery and develop new service offerings. [example - new partnerships]Drove migration to Cloud, improving resilience and internal collaboration while reducing IT operating costs by +65%; Achieved enhanced cyber security position with formalized DLP and other protocols – with a trajectory towards ISO27001 certification.

Toronto, Ontario, Ca

Created new branding and reporting standards to meet diverse reporting needs of multidisciplinary team, encouraging closer collaboration and client engagement through storytelling, spearheaded transition across all disciplines and media. Grew marketing efforts, implemented new PM + CRM platform, designed and created content to achieve strategic goals, resulting in increased engagement, +50% followers, and asset development and management.Founding member of the Innovation Team; created business cases for new techniques and technologies.Provided multidisciplinary, collaborative support, including media production, preparing study materials, and impactful presentations.

Toronto, Ontario, Ca

Reported to Senior Manager, Operations and Data AnalyticsCreated new interactive reporting tool, sparking new pricing model and growth opportunities for donor analytics offering; Company's recent rebrand, from Legacy Leaders to Donor Compass, highlights the strategic success of the tool, which consistently delivers 50% higher results in fundraising for non-profit organizations. Initiated strategic consultancy services, expanding offering from deliverables-based engagements and deepening client relationships.

Calgary, Alberta, Ca

Reported to Studio Managing Principal and partnershipSpearheaded process-driven change for Administrative team, transforming company-wide workflows to achieve strategic goals for innovation and efficiency, to meet new brand guidelines, and to empower the team. Crafted internal communications to ensure adoption of strategic initiatives, developed new protocols, and championed digital transformation, including implementation of new performance development and marketing SaaS platforms. Redesigned expense claim process that dramatically decreased turnaround time for reimbursement from 2-4 months to 2-4 weeks. Effectively managed a $1M operating budget while head count tripled up to 200 in less than 12 months.Successfully organized events that raised over $185,000 for the Centre for Addiction and Mental Health, including DIALOG’s 2018 Charity Golf Classic, which raised more than the previous two years combined.

Leicester, Leicestershire, Gb

Reported to Managing Director and principalsActively managed local team and project portfolio that consistently increased firm’s overall profits by 4%, resulting in a 3% boost over industry standards.Developed popular interpretive content and delivered cultural experiences worth +$1M in fees and +$40M, construction budgets - exceeding profit margin targets and awarded for inclusivity and accessibility.Trusted contact for significant clients in Canada and the US, nurturing profitable client relationships with a proposal success rate of over 50%.Led constructive advisory and user group sessions, including preparing accessible discussion materials for 35 different disability categories, resulting in welcoming, inclusive experiences.Key projects: Royal Ontario Museum , National Music Centre, National Park Service, National Wildlife Refuge, Smithsonian Institution, National Museums Liverpool

Leicester, Leicestershire, Gb

Developed popular interpretive exhibit content and supported project teams on multiple projects concurrently.Created a new value-added opportunity and established Toronto as the North American studio for the UK-based global design consultancy.

Leicester, Leicestershire, Gb

Created a virtual exhibition for North Bay Area Museum

Graduate Certificate, Market Research & Analytics

Dip - In Progress, Interior Design

Mmst, Museum Studies

Ba (Hons), Art History