Responsible for developing and implementing multi-year objectives and strategies utilizing an omnichannel approach, focusing on patients, caregivers, and healthcare providers with targeted campaigns that drive usage across the lifecycle. Collaborating on developing and implementing data-driven roadmaps and systems for prioritizing and evaluating progress, outcomes, and resources to increase access to health resources for underinsured and underserved communities. Develops and leads the successful implementation of strategic goals and objectives by establishing a system to address health equity access across various indications, including HIV, colorectal cancer, cardiovascular health, dermatology, etc.

Amplified the equity narrative, development, and execution plans to identify measurable outcomes and manage resources and their relationship to successfully execute health equity goals to reach historically marginalized hospice-eligible patients and caregivers in 19 states in the U.S. Responsible for the overall strategic direction and performance, including fiscal, operational, business development, quality, and human capital oversight used in the development and education for improving health equity access which led to a statistically significant increase in care for Black and Hispanic patients.

Conducted outreach and education to individuals who need health care and social resources to increase the utilization of services. Oversaw a team of seven regarding internal and external communications protecting and advancing the health rights of low-income and underserved individuals.

Created written and visual content to support the company's goals to take complex healthcare messages and issues and convey them concisely and efficiently across different channels.