Nicole Mcculloch Email & Phone Number

St Louis, Missouri, Us

St. Louis, Mo, Us

Directly responsible for brand definition, and content marketing strategy for a travel website targeting 50+ readership. Manage a team of over 200 freelance writers located all over the world, creating specific article templates based on SEO research while managing a team budget and forecasting goals.• Successfully redefined content workflow strategy to guarantee higher content quality from consistent contributors, that increased production by over 200%• Directly responsible for SEO content strategy, defining structure and keywords for every piece of content that is published• Using data and analytics, identified trends and opportunities to increase traffic from google and build core audience through social media channels• Worked with SVP to develop email marketing campaigns including giveaways and sponsored contentDefined and produced editorial style guide and brand guidelines documents to ensure voice and tone of site are consistent with readership• Defined and implemented marketing strategies including; social media, paid advertising, email campaigns, affiliate marketing and direct deal campaigns• Created material for and conducted demographic research by leveraging surveys, quizzes, giveaways, and focus groups• Create custom data reports for all team members to quickly understand trends and identify opportunities• Assist in and help define collateral and promotional materials to further promote brand at tradeshows and other networking events

St. Louis, Mo, Us

• Worked across all business units to define processes and workflow that was both effective and efficient. • Managed team of 2 Project Managers and implemented strategies to ensure agile product management as well as useful communication strategies• Defined and implemented visual graphs that measured product updates against traffic patterns, and allowed product owner to make data driven decisions• Redefined product request template to ensure that both product owners and development team had a thorough understanding of both product needs and product “whys”

St Louis, Missouri, Us

Partner cross-functionally to develop an enterprise-wide content marketing strategy, while overseeing a team of eight content producers to align efforts with key business goals. Manage project definition, workflows and milestone timetables, budget allocation, and creation of documentation. • Oversee production of over 150 pieces of content per month for SEO, social media, and email marketing initiatives.• Successfully managed and planned monthly content budget for websites that generated over 60M visitors per month. • Recognized for spearheading online content strategies that increased revenue per visitor by 30%.• Strategically positioned a team of 8 members to surpass ambitious objectives, which led to leadership promotions for 6 employees.• Planned 18-student summer internship program, which led to full-time employment for 27% of students by forging trusting relationship with Washington University.

St Louis, Missouri, Us

St Louis, Missouri, Us

• Provide leadership to content team members for content procurement, including project definition and milestones timetable, effective communication, budget control, efficient work methods, and quality assurance• Content Team Lead for launch of 100 websites within an extremely aggressive time-frame

Product management associate for a San Diego-based Internet start-up combining local business search, reviews and online community through a social media/Web 2.0 approach:• Assist product director in online search and product development: User experience; market research and usability studies; SEO strategy; multiple-site analytics, testing, and reporting • Web design, requirements, and assets management for site and product development; collateral for marketing and sales promotion and media partnerships

• Assisted owner in all aspects of starting a new company, including the analysis of potential online opportunities, creating and executing an online marketing campaign, and designing pages for the web.

Us

• Directly reported to company owner as expert on jewelry design and production• Research and forecast trends for designs of a growing client base• Participate in the entire order process including inventory control, filling orders, and tracking invoices