Managed over 100 established retail, food service and c-store accounts in the territory;Maximize product distribution and profitability within the territoryPrepare and present: business reviews, promotion results, and Territory Scorecard (ACNielsen Data) to customers, in an effort to improve their volume and profit.Maintain adequate account coverage based on the cycle of visits, ensure follow-up of promotions and the respect of the planograms.Prepare post audit reports for customer to explore the positive and negative aspects of different promotions and program.

Develop KPI reports for the team to track their business and offer insight to volume and Gross Profit trends for major customers such as Loblaws, Walmart and SobeysCreate profit evaluator sheets, business reviews, and other reports for both external and internal presentations to key stakeholders. Utilize both shipment and scanned data on a daily basis to identify key opportunitiesDeductions: Manage and Track all sales related deductions. Provide a link between the different sales groups and finance/credit.Prepare and maintain all national retail account pricing and rebate files. Ensure price increase rates are respected. After price increase develop dead net reports for all national accounts. Aid BDM’s on their risk assessment analysis.Pricing and Rebate Changes – Manage all pricing and rebate changes with Sales Planning and Financial control. Track all monthly rebates paid to national accountsPrepare pricing and rebate adjustments, work with finance to verify the data, send customer adjustment summary.Receive all promotional activity from the Business Development Managers (Ontario and Quebec). Ensure all promotions are within the Feature activity grid, if necessary prepare “off trade plan” request to Market StrategiesDevelop forecast cohesively with the Business Development Manager and send to Sales Planning for verificationWork hand in hand with distribution to utilize DSD model in ensuring high inventory fill rate are met daily and when there are major flyer activities Cross functional link with other departments (Productions, finance, sales planning, market strategies, distributions, health and safety, marketing etc.) and external customers.Track and verify vacation and attendance, departmental expense, monthly operational budget with comments, travel request and approvals, and training request and approvals

PricingManage the Price Increase Process for Ontario RegionParticipate in the management of Trade Promotion budgets and provide monthly analysis of the resultsPrepare special reports for the Business Development Managers; for various presentations and forecast requirementsManage Trade Promotion Allowance for Ontario - TPR’sPrepare external sales/profit analysis via impact sheetsEnsure pricing and operational guidelines are being followedPrepare retail account price schedules and executing adjustmentMaintain current pricing (Dead Net Analysis) and listings for National Retail AccountsCoordinate the implementation of sales strategies: Follow up on the results achieved by Key Account Managers and Territory Sales Coordinators; Analyze results; Formulate recommendationsAnalytics Prepare Monthly Business Reviews; analyze sales volumes, explain performance discrepancies and, recommend appropriate corrective measuresDeveloped new Summary Analysis (Post Mortem) for Trade Marketing initiatives.Analyze and track promotional activity for all Natrel Ontario customersProject leader for the development and end user training for the BDM Forecast Tool and the Promotion Planner by Distribution CentreCommunication Work in a “Team” environment supporting all aspects of the sales department: Customer Sales Representative, Inside Sales, District Sales Managers, and Business Development ManagersCommuniation network leader between departments within the company: production, distribution, finance sales and marketing.Provide technical assistance to department for: Velo, Lotus Notes, and DiscovererManaged and applied pricing schemes for a variety of customers and calculating the financial impact of these changes Prepared and managed monthly rebate cheques, which included: processing cheques, special reports, and sorting and distributing of all cheques.