Nicole Monroe Email & Phone Number

London, London, Gb

Oversaw 11 US stores. Adapted Directives for market and produced Field Comms.Developed Store Planning Layouts and oversaw CapEx projects - installations to upgrade existing windows and in-store maintenance projects. Included company's 1st window illuminated frames.Partnered with Marketing to curate promotional needs for US market.Trained and developed teams in-person/virtual.

Bellport, New York, Us

Directed the strategy, development, execution and maintenance of all nationwide programs for portfolio of Fragrance & Beauty Brands.Led the Creative (Digital Designers + Photo Studio) Marketing and Visual Merchandising Teams. Planned 1st Concept Outlet Store, Hybrid version and Pop Up shop with creative agencies.Oversaw: Marketing Memo, VM Directives and New Product Information Guides for 115 stores.Managed Merchandising communications and directed planning for select stores new company program and market tests: Luxe Fragrances, Beauty and Holiday categories.Partnered with E Comm on creative: digital home page, site banners, customer e-mails.Planned 16 campaigns and executed 17 fragrance launches. Oversaw in-store bi-monthly Marketing - copy, seasonal images, creative assets and timelines.Partnered with Buying and Planning & Allocations Teams to define best assortment strategy plans - product placement, positioning, life-cycle, messaging, GWP's, sample program.Prepped showroom for market wholesale accounts to inspire in-store presentations.

New York, Ny, Us

Directed field requests for North America market and managed operations for LBX (light-box) transparency program life-cycle to brand standards.Oversaw Clinique Holiday Merchandising Quarterly Guidelines for NA Q4 distribution.Partnered with Sales, Store Design, Store Operations, N/A Marketing and Field teams in distribution of tester and display needs. Set HQ’s lab store for Guidelines and Standards planning.

Columbus, Ohio, Us

Led a HQ team in: merchandising strategies, brand initiatives, tests, product launches, windows and special projects included new concept store.Presented to Executive team 4-5 yearly brand-right concepts and floor plans for 1500+ stores. Developed team of 3 and mentored talent for next generation leadership roles (inc freelancers).Partnered with cross functional teams - Art, Copy, Creative, Procurement + Vendors, Store Communications + Ops, Graphic Designers, Merchants, Customer Market Insights, Marketing, Space Planning + Allocation.

New York, New York, Us

Oversaw $9.5M NYC Flagship + 2 high profile locations and Teams.Ensured brand consistency and operational efficiency by developing monthly floor plans, strategies and store layouts. Integral part of HQ Showroom Studio planning: BOD/Share Holder Meetings, Merchant Reviews.Managed teams in multiple locations to execute brand strategies and operational efficiencies.Spearheaded: visuals, merchandising and installations for NSO concept - Texas location.Updated and refreshed written content for VM Brand Foundations Guide.

New York, New York, Us

Oversaw 30+ East Coast Region stores $155M (NYC Flagship, NY Metro, Greater NY, & MA)Opened 20+ stores, remodels and temp locations. Retrofits and fixture package rollouts.Trained, developed and coached team - included bench strength store associates and emerging talent. Oversaw Regional Field training program: floor planning, standards, best practices.Collaborated on HQ’s Showroom: BOD, Share Holder Meetings and Design Presentations.Executed floor sets for VM communications to roll out to 500+ stores nationwide.Coordinated in-store flagship fashion + media events to promote brand and business - partnering with vendors on large scale graphics/images and installations.Partnered with Marketing for store specific events, promotional signage, NSO’s.

New York, Ny, Us

Led the strategic direction of environments and experience for $55M multi-level store incl Home.Sourced vendors/suppliers and installers for fixtures prototypes and windows: wrote PO’s.Ensured brand consistency and operational efficiency by developing floor plans, strategies and store layouts - detailed floor plans to optimize sales in all departments.Reduced annual shrink 30% by consistent standards trainings and provided best practice communications to Managers and Store Associates.Developed process improvements in trainings, floor moves and overall visual maintenance guides.

New York, Ny, Us

Trained all levels of Management and Executives on Brand Standards + Environments for all departments - Region of 14 Macy's stores. Conducted ’train the trainer’ workshops core program.Co-wrote merchandise training guides, best practices and styling guides for region.Chosen to serve as thought-leader and speaker at Federated Merger conference.

New York, Ny, Us

Oversaw brand standards of $140M volume flagship location. Managed and developed a team of 4, plus seasonal freelancers. Strategized/developed merchandise floor layouts and designed/installed multiple entry windows.Oversaw large scale projects, calendar planning and partnered on prototypes.Vendor partnerships: PO’s, managed accounts, signage, fixtures, collateral, graphics, displays.Developed business relationships with vendors, negotiating costs to improve profits.