A diverse career with speciality and Fortune 500 retailers in multiple channels - physical and digital spaces. Known for being intuitive, curious, quick-thinking and a sales focused business leader providing: elevated customer experiences, operational excellence, creative resources, merchandising, strategic planning, brand vision, leadership, project management, planning and driving end to end company strategies. Expert in the retail brand experience.▪ People Champion: Passionate Leader that Builds, Develops + Mentors Teams.▪ Brand Strategy, Merchandising, Visual and Marketing Capabilities.▪ Driver of: Campaigns, Product Launches + Presentations, Activations + Events. ▪ Training Teams: In Person + Virtual. Workshop Facilitator. ▪ Communications: Directives, Guidelines, Best Practices + Standards.▪ Project Manager: Calendar Planning, Timelines + Milestones. Large Scale (CAPEX) Projects.▪ NSO's, Remodels, Fixture Rollouts, Retrofits, Installations, Concept Store Planning.▪ Sales Generation: Drive Profitability through Compelling Environments + Experiences - KPI focused.▪ Customer Service + Experiences: Elevating Consumer Journeys, Trend Research + Market Analysis - leveraging and analyzing data to build upon business strategies. ▪ Vendor Accounts: Cultivated Business Partnerships/Relationships. Sourcing, Negotiating + Purchasing. ▪ Budgets + Expense Management. Develop + Manage all Budgets. Strong Business Acumen. ▪ Conceptualize Windows + Displays: Execution, Product Positioning, Special Events. ▪ Process Improvements: Operational Efficiencies, Streamlining Productivities.Lifelong Learner. Doer. Connector and Collaborator. Analytical and Critical Thinker.
-
Visual Merchandising ManagerCharles Tyrwhitt 2022 - 2023London, London, GbOversaw 11 US stores. Adapted Directives for market and produced Field Comms.Developed Store Planning Layouts and oversaw CapEx projects - installations to upgrade existing windows and in-store maintenance projects. Included company's 1st window illuminated frames.Partnered with Marketing to curate promotional needs for US market.Trained and developed teams in-person/virtual. -
Sr Director Retail MerchandisingPerfumania Holdings Inc. 2017 - 2019Bellport, New York, UsDirected the strategy, development, execution and maintenance of all nationwide programs for portfolio of Fragrance & Beauty Brands.Led the Creative (Digital Designers + Photo Studio) Marketing and Visual Merchandising Teams. Planned 1st Concept Outlet Store, Hybrid version and Pop Up shop with creative agencies.Oversaw: Marketing Memo, VM Directives and New Product Information Guides for 115 stores.Managed Merchandising communications and directed planning for select stores new company program and market tests: Luxe Fragrances, Beauty and Holiday categories.Partnered with E Comm on creative: digital home page, site banners, customer e-mails.Planned 16 campaigns and executed 17 fragrance launches. Oversaw in-store bi-monthly Marketing - copy, seasonal images, creative assets and timelines.Partnered with Buying and Planning & Allocations Teams to define best assortment strategy plans - product placement, positioning, life-cycle, messaging, GWP's, sample program.Prepped showroom for market wholesale accounts to inspire in-store presentations. -
Director, Visual Merchandising & Operations (Clinique)The Estée Lauder Companies Inc. 2016 - 2016New York, Ny, UsDirected field requests for North America market and managed operations for LBX (light-box) transparency program life-cycle to brand standards.Oversaw Clinique Holiday Merchandising Quarterly Guidelines for NA Q4 distribution.Partnered with Sales, Store Design, Store Operations, N/A Marketing and Field teams in distribution of tester and display needs. Set HQ’s lab store for Guidelines and Standards planning. -
Manager Visual, Creative And MerchandisingBath & Body Works And White Barn 2014 - 2016Columbus, Ohio, UsLed a HQ team in: merchandising strategies, brand initiatives, tests, product launches, windows and special projects included new concept store.Presented to Executive team 4-5 yearly brand-right concepts and floor plans for 1500+ stores. Developed team of 3 and mentored talent for next generation leadership roles (inc freelancers).Partnered with cross functional teams - Art, Copy, Creative, Procurement + Vendors, Store Communications + Ops, Graphic Designers, Merchants, Customer Market Insights, Marketing, Space Planning + Allocation. -
Sr Manager, Visual MerchandisingNew York & Company Mar 2012 - Apr 2014New York, New York, UsOversaw $9.5M NYC Flagship + 2 high profile locations and Teams.Ensured brand consistency and operational efficiency by developing monthly floor plans, strategies and store layouts. Integral part of HQ Showroom Studio planning: BOD/Share Holder Meetings, Merchant Reviews.Managed teams in multiple locations to execute brand strategies and operational efficiencies.Spearheaded: visuals, merchandising and installations for NSO concept - Texas location.Updated and refreshed written content for VM Brand Foundations Guide. -
Regional Visual ManagerNew York & Company Apr 2007 - Mar 2012New York, New York, UsOversaw 30+ East Coast Region stores $155M (NYC Flagship, NY Metro, Greater NY, & MA)Opened 20+ stores, remodels and temp locations. Retrofits and fixture package rollouts.Trained, developed and coached team - included bench strength store associates and emerging talent. Oversaw Regional Field training program: floor planning, standards, best practices.Collaborated on HQ’s Showroom: BOD, Share Holder Meetings and Design Presentations.Executed floor sets for VM communications to roll out to 500+ stores nationwide.Coordinated in-store flagship fashion + media events to promote brand and business - partnering with vendors on large scale graphics/images and installations.Partnered with Marketing for store specific events, promotional signage, NSO’s.
-
Visual DirectorMacy'S May 2006 - Apr 2007New York, Ny, UsLed the strategic direction of environments and experience for $55M multi-level store incl Home.Sourced vendors/suppliers and installers for fixtures prototypes and windows: wrote PO’s.Ensured brand consistency and operational efficiency by developing floor plans, strategies and store layouts - detailed floor plans to optimize sales in all departments.Reduced annual shrink 30% by consistent standards trainings and provided best practice communications to Managers and Store Associates.Developed process improvements in trainings, floor moves and overall visual maintenance guides. -
Trainer In Presentation Standards - Brand ExperienceMacy'S 2005 - 2006New York, Ny, UsTrained all levels of Management and Executives on Brand Standards + Environments for all departments - Region of 14 Macy's stores. Conducted ’train the trainer’ workshops core program.Co-wrote merchandise training guides, best practices and styling guides for region.Chosen to serve as thought-leader and speaker at Federated Merger conference.
-
Visual Merchandising ManagerMacy'S 2004 - 2005New York, Ny, UsOversaw brand standards of $140M volume flagship location. Managed and developed a team of 4, plus seasonal freelancers. Strategized/developed merchandise floor layouts and designed/installed multiple entry windows.Oversaw large scale projects, calendar planning and partnered on prototypes.Vendor partnerships: PO’s, managed accounts, signage, fixtures, collateral, graphics, displays.Developed business relationships with vendors, negotiating costs to improve profits.
Frequently Asked Questions about Nicole Monroe
What is Nicole Monroe's role at the current company?
Nicole Monroe's current role is Leadership | Omni Experience | Project Management | Strategic Planning | Training Teams | Visuals + Merchandising | Store Openings | Vendors + Sourcing | Results Driven | Operational Brand Excellence.
Free Chrome Extension
Find emails, phones & company data instantly
Aero Online
Your AI prospecting assistant
Select data to include:
0 records × $0.02 per record
Download 750 million emails and 100 million phone numbers
Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.
Start your free trial