Nicole Morin Email & Phone Number

Tampa, Fl, Us

Clearwater, Florida, United States

• Manage and upload content across BayCare domains using Sitecore CMS, ensuring consistency and quality• Lead SEO initiatives across various service lines, focusing on both content and technical optimizations, leveraging tools like Moz, GA4, and Siteimprove• Perform thorough SEO audits to identify issues, provide actionable recommendations, and implement strategies to boost search rankings• Conduct keyword research using Google Keyword Planner and Google Search Console to inform content and optimization strategies• Launch and analyze UX tests via UserZoom, prioritizing a consumer-first approach to enhance web performance• Collaborate closely with managers and stakeholders to optimize web content and improve site functionality• Experienced in using DevOps project management tools and working within an Agile Scrum framework for seamless project execution• Skilled at multitasking, prioritizing, and organizing multiple projects to meet deadlines efficiently

Tampa, Florida, United States

• Lead content creation and management for Instagram (@barre3southtampa), growing the account following by over 63%.• Create engaging static posts, Reels, and Stories to boost brand awareness, generate leads, and connect with local audiences to attract and retain clients.• Build partnerships with local businesses to strengthen community engagement and increase brand visibility in the area.

Tampa, Florida, United States

• Support daily data analysis, recommend testing opportunities, and provide high-level insights to optimize campaigns.• Monitor SEM campaign budgets, pacing, and bidding across platforms like SA360, Google/Microsoft Ads, and Google Analytics.• Manage and activate SEM campaigns for Southeast Toyota Distributors, targeting both English and Hispanic markets.• Conduct audits and QA of keywords, landing pages, extensions, and other account elements to improve performance.• Analyze and communicate data findings clearly to internal teams (analytics, account management, AdOps) and external partners.• Present campaign updates and educational overviews to clients and stakeholders, both digital and non-digital.• Gain experience with Paid Social Campaign Management on platforms like Meta, Pinterest, and Snapchat.

Boston, Massachusetts, United States

• Monitor all social media accounts (Facebook, Instagram, Twitter) and reply adequately to all incoming comments via Social Studios, Yext and Google Platforms• Research and contribute relevant data for quality assessment of content creation• Develop a social media strategy with marketing team by measuring SEO, engagements, and increased performances on platforms• Collaborate with team on content creation for relevant messaging to our prospective/current audience• Escalate urgent situations to appropriate contacts or care team members when necessary

College Of Social And Behavioral Sciences Career And Professional Development

- Create visually appealing and meaningful content through various platforms- Manage multiple social media accounts for the College of SBS Career and Professional Development at UMass Amherst- Share important and relevant information to the SBS community- Contribute relevant data entry for alumni career destinations- Increase social media interactions and engagements and measure increased progress on platforms- Collaborate daily in a team environment

Resource Economics: First Year Seminar

• Assist first year students at UMass navigate their college experience• Provide vital information about resources on campus, how to get involved with clubs/activities/organizations, offer academic support, and relay personal experiences as a college student to help others find their place in a large campus environment• Inform students of various resources on campus • Support students in transition from high school to college

Amherst

• Gain hands on experience in content creation and photoshop through Adobe programs• Influence the distribution of sports related media content by reporting on post-game media conferences, live updating social media accounts (via TweetDeck, Snapchat, Instagram), and enhancing fan engagement through media platforms• Operate Adobe photoshop, InDesign, Illustrator in creating graphics for game day media programs• Develop engaging social media posts using SnappyTV and other visual/graphic content for media releases on accounts with up to 16k+ followers• Generate statistic and data input using StatCrew software to publish accurate information on players

Amherst, Massachusetts

• Sell memberships, lead tours of the facilities, and properly explain additional services offered within the facilities• Develop communication skills, computer skills, cash-handling, time management, and customer service skills by utilizing multiple computer software systems in a fast-paced environment to attend to multiple members’ needs at a time

Amherst, Massachusetts

Officiate intramural sports. Conflict management, communication skills, furthered knowledge of sports.

Lowell, Massachusetts, United States

Bachelor Of Arts - Ba, Communication And Media Studies

Magna Cum Laude

Communication And Media Studies

Study Abroad Program in Florence, Italy

High School Diploma

Activities and Societies: Activities and Societies: Member of National Honor Society, Elected Secretary of National Business Honor.