Nicole Parfitt Email & Phone Number

Vancouver, British Columbia, Canada

- Managed a cross-functional team of four, in the development of marketing strategies, in support of specific business objectives for 8 international markets (UK, FR, DE, MX, AU, JP, SK, CN).- Oversaw the execution of marketing strategies alongside in-market teams; collaborating to bring a global brand to life through multiple channels (consumer direct, earned media and travel trade) and in a diverse group of markets.- Directed multiple consumer direct campaigns across all 8 international markets, managing a combined budget of $15M, working with internal cross-functional teams and agencies to complete campaign briefs, manage budgets and ensure proper reporting for each campaign to all stakeholders involved.- Owned supplier and agency relationship and management for market specific programs and activities.

- Lead for the development of marketing plans and tactics to promote Canada as a travel destination for target audiences in the UK, France, Germany, Australia, Mexico, Japan, South Korea and China. Working closely with teams in each of the markets.- Lead for a cross-functional team tasked with the planning and execution of marketing tactics and integrated cross-channel campaigns.- Lead on supplier and agency management for the international markets.

- Lead for the development of marketing plans and tactics to promote Canada as a travel destination for Canadians.- Lead for a cross-functional team tasked with the planning and execution of marketing tactics and integrated cross-channel campaigns.- Lead on supplier and agency management for the domestic market.

- 2019 Winner of the Destination Canada Ambassador Award: The award recognises an individual who demonstrates corporate values (trust, commitment, collaboration, leadership, learning) in their day-to-day interactions.- Lead for Domestic Recovery Program partner engagement: Cultivated stronger relationships with both provincial and city partners to help them through recovery.- Project manager for all consumer-marketing activities in the UK, Germany and France.- Project manager of 2019-2020 For Glowing Hearts Domestic Campaign – special project to market Canada in the “off-season” to Canadians.

- Program manager for the 2015 and 2017 CSP MegaFAMs: bringing over 160 international travel agents to 10 Canadian provinces and territories.- Project management of the Follow the Global Customer Program: a series of 6 US marketing pilots that collaborated with provincial and city marketing organizations, national transportation and accommodation industry partners.

Vancouver, Canada Area

- 2013 Winner of the Destination Canada Ambassador Award.- Focused on direct-to-consumer marketing activities for Japan, South Korea, China, India, Brazil and Mexico as well as travel trade sales and business development.

Vancouver, Canada Area

WhistlerBlackcomb Employee of the Year - 2007/08 Season

Bachelor Of Arts, Radio And Television

Activities and Societies: Women's Varsity Soccer

Executive Education - Project Management Essentials

Executive Education - Engaging And Managing Stakeholders