Nicole Pearson Email and Phone Number

- Developed, implemented, maintain and presented US consumer segmentation models. Worked cross functionally to ensure buy-in and approval of the segmentation before rolling out to the entire company. The segmentation provided Senior Leadership their first view and understanding as to who the Nike consumer is, how valuable they are and was the beginning of Nike’s next gerearation marketing strategy. - Generated all business requirements, testing, and needed analytical capabilities during database migration work. New database increased productivity by over 10,000% and provided visibility into hundreds of new data variables.- Developed and maintain KPI metrics used to measure and monitor the health of the consumer. Present KPI metrics to Senior Leadership on a quarterly basis. The Senior Leadership has started to adopt a consumer centric view. - Partnering cross-functionally as well as Senior Leadership to drive multi-channel CRM strategic initiatives. - Strong vendor relationships and management. Currently working with 5 different vendors; 2 of which I am responsible for managing and contract negotiations. - Acted as interim manager while manager was out on maternity leave. During this time I was responsible for interviewing and training new candidates, vendor management and day-to-day managerial requirements.

- Generated business develop case for the acquition of URL Pharmaceuticals. Within first 6 months, the business deal generated over $155M- Generated business case for ROI on Uloric television commercial. Saved Takeda $1M by scaling back on commercial advertising and investing more in samples, radio and print ads- Generated statistical models to identify early adoption patterns within physicians. Implemented models upon launch of Uloric to ensure needed acquition to hit forecasting demands- Generated Sales Representative optimization model. Identified products and physicians with the highest overlap- Gout therapeutic expert within Takeda. Worked cross functionally to understand marketing needs, competitive landscape, market trends, and patient and physician qualitative research. - Presented quarterly Gout forecast and actuals to Senior Leadership

- Generate monthly and weekly forecasts for all Gout products and understand the market share and impact from competitor products. - Generate analysis and supporting data around business development opportunities - Identify opportunities and areas of growth by using physician, sales and competitive insights information to help support the Gout marketing strategy. - Developed business cases for Business Development. One case caused the purchase of a competing Pharmaceutical company - Writes statistical computer programs in SAS. - Responsible for optimizing the targeting strategies for the Gout and Sleep Market products carried in the Sale Representive bags. - Act a the liason between the Marketing Team, Competivite Intelligence Team and Senior Management. - Present finding and presenting methodologies to senior management. - Obtains, maintain and teach expertise in all relevant datasets.

- Performs higher level statistical analyses to measure the incidences, prevalences, health impacts and costs of specific musculoskeletal conditions. - Writes statistical computer programs in SPSS, STATA and SAS. - Uses data and information on treatment options available to develop epidemiological models of musculoskeletal conditions. - Responsible for survey sampling, sample designation and extraction from AAOS membership databases, coding and qualitative and quantitative analysis as needed. - Obtains and maintains expertise in all relevant datasets that include information on musculoskeletal conditions and care and that support the AAOS development of performance measures. - Develops and maintains expertise in statistical software that the unit currently uses and in new software applicable to the project (e.g. SAS, SPSS) and provides training to assist other staff members in use of the software. - Provides higher level analysis and informational expertise to support the needs of the Academy, fellowship, staff, Committees, and the public, including co-authoring reports based on analysis performed.

Only student with a double major in Mathematics and Computer Science