Founded in 2012, automotiveMastermind, part of S&P Mobility (NYSE: SPGI), is a leading provider of predictive analytics and marketing automation solutions for the automotive industry. Mastermind is the single sales platform to identify, communicate with, and close every buyer in a local market. For more information, visit automotivemastermind.com.I am responsible for designing, implementing and measuring multi-channel campaigns to align with greater company revenue and market share goals.Create integrated multi-channel campaigns based on market segments for new and existing customers.Supervise the execution, monitoring and measurement of marketing campaigns, and budget.Integrate cross-departmental support for the successful implementation of marketing campaigns.Compile regular reports and build Salesforce dashboards of marketing KPIs.Recommend new campaigns to other departments using data and feedback from existing and previous projects.Establish various automation campaigns based on database criteria being met.Manage multiple projects simultaneously and create compelling narratives for different audiences.Marketing department winner of the 2021 Mastermind Excellence Award.

Altvia is the premier B2B SaaS platform designed for Private Equity and Venture Capital. Empower your firm's lifecycle with a solution to help deal flow management, fundraising, and investor relations.I am responsible for demand generation, content strategy, and THRIVE, Altvia's annual user conference.

I am responsible for increasing leads, building marketing automation and improving Crestcom's content library to position the brand as a thought leader and authority in the leadership development industry.• Monitor & plan the annual marketing budget• Execute multi-channel content marketing campaigns• Increase awareness & inbound lead gen using display ads, social media (organic & paid), paid search, referrals, blogging & SEO • Measure content performance to adjust & optimize demand gen • Led a team of two to collaborate cross-functionally to align brand messaging with sales content• Ensure ongoing marketing content translation in 5+ languages• Manage CRM database for email communications

• Increased Instagram followers by 188% with influencer campaign • Project managed the first issue of DRIVE PRESTIGE - Company bi-annual magazine (http://driveprestige.com/magazine.aspx)• Managed B2B and B2C events such as product launches, grand openings, trade shows, conferences, customer loyalty events, and community non-profit events• Maintained event marketing budgets• Developed email campaigns to drive attendance and engagement for upcoming events• Strategized with digital and direct marketing managers to develop ongoing brand awareness campaigns using annual PR budget, maintaining brand execution and consistency with overall brand message and strategic direction for campaigns