- Develop positioning, value propositions and all campaign content targeting enterprise consumer lifestyle brands and supply chain business silos to demonstrate the value of web3 and blockchain- Drive data-led collaboration with growth and creative teams to test messaging across channels - Craft all brand and marketing-related materials and sales enablement: pitch decks, 1-pagers, sell-sheets, case studies, brochures, blogs, and resource training materials- Built an integrated… Show more - Develop positioning, value propositions and all campaign content targeting enterprise consumer lifestyle brands and supply chain business silos to demonstrate the value of web3 and blockchain- Drive data-led collaboration with growth and creative teams to test messaging across channels - Craft all brand and marketing-related materials and sales enablement: pitch decks, 1-pagers, sell-sheets, case studies, brochures, blogs, and resource training materials- Built an integrated marketing and content calendar while launching 4 successful campaigns and 2 webinars targeting consumer lifestyle brands that all hit SQL target goals- Represented the brand at ETHDevner 2024 to promote products, services and partnerships Show less

- Conceptualized go-to-market strategies and lead launches for 2 new product offerings - Drove content of 3 gated webinars and all promotional content while hitting MQL goals each time- Collaborated with Sales, Product, Demand Generation and Customer Experience to strategically capture case studies, product updates and market and consumer developments and translated this information into sales support, website content and internal presentations

White Box keeps real estate agents top-of-mind after closing with intentional touch points for the entire year. Unlike the competition, the White Box concierge sends pizza on moving day, requests reviews and referrals to generate business, and remembers everything about an agents' client - from birthdays to "Home-iversaries" so they don't have to. With White Box, a whole years' worth of gifting is done in two minutes, and agents can do less, and sell more.- Developed custom SalesForce… Show more White Box keeps real estate agents top-of-mind after closing with intentional touch points for the entire year. Unlike the competition, the White Box concierge sends pizza on moving day, requests reviews and referrals to generate business, and remembers everything about an agents' client - from birthdays to "Home-iversaries" so they don't have to. With White Box, a whole years' worth of gifting is done in two minutes, and agents can do less, and sell more.- Developed custom SalesForce CRM to streamline client management and never miss a milestone and deliver clarity for sales and marketing teammates- Brought sendwhitebox.com website to launch- Increased brand exposure and client conversion by 437% within the first year- Manage a team of sales and product operations to ensure stellar customer service from initial engagement, to clients’ one year “Home-iversary”- Developed roadmap for future expansion in targeted real estate markets with a projected growth of 500% in year 2- Established brand voice and positioning and created a toolkit of copy, brand and product imagery for website, all pitches, brochures and other sales collateral- Create email marketing campaigns and optimize with A/B testing plans that accounted for 23% of revenue in 2022- Created ad and social media campaigns with market segmentation to consistently stay in front of prospects. First ad ran increased brand exposure by 168% - Partner with sales to drive growth, convert leads and identify additional service products using qualitative data and market research- Identify and evaluate affiliates and strategic partnerships for pipeline growth while building custom bulk offerings Show less

- Owned the entire premium and specialty caulks and sealants category- Conducted quantitative and qualitative research to design and test new product concepts, test new product designs and packaging, and to validate product direction in existing markets- Consolidated redundant or poor performing products to focus sales and supply chain efficiency to products with better performance or manufacturing capabilities.- Ushered AMP, the Advanced Modifier Polymer which outperforms silicone… Show more - Owned the entire premium and specialty caulks and sealants category- Conducted quantitative and qualitative research to design and test new product concepts, test new product designs and packaging, and to validate product direction in existing markets- Consolidated redundant or poor performing products to focus sales and supply chain efficiency to products with better performance or manufacturing capabilities.- Ushered AMP, the Advanced Modifier Polymer which outperforms silicone to Market during intense challenges in development, supply and operations due to COVID. - Designed AMP's marketing, packaging and positioning to communicate this new innovation in the hybrid space Show less

- Owned the development and product lifecycle of team sports footwear including baseball, softball, football, volleyball, sandals and women's lacrosse- Primary developer for Bryce Harpers' product line for two and a half seasons and drove the most profitable rubber molded product in team sports to date. - Increased product construction efficiency while hitting margin targets in Women's Lacrosse and Softball products, including the UA Glory MC and UA Glyde Family.

- Developed 150 customer-centric skus each season across all cleated sports, sandals, and volleyball categories from proto-type into production while increasing manufacturability by 32%- Achieved individual target margins to meet and exceed category goals maximizing profit to lift the category 18%- Championed complex product development meetings domestically and in Asia to achieve desired product fit, structure, design integrity, while engineering cost-savings

- Developed the highest margin, highest volume running shoe in Under Armour history- Developed and commercialized brand new internal heel counter on Under Armour’s pinnacle Speedform technology for FW16. This patented solution saved $300,000 within the season in materials and labor

I created custom packaging, graphics, patterns and seasonal color palettes for all Under Armour footwear. Additionally, I designed brand appropriate selling tools and graphics to communicate the latest technology stories for the most aggressive footwear brand on the planet.One highlight in this position was creating a custom slide hanger, designed to display the front and back of the slide simultaneously. This hanger is now patented.

I teach mindfulness and strength through a dynamic Vinyasa Power Yoga sequence. I love to challenge students to bring their greatest potential to the mat. My practice is modern with a touch of history.

SB Barre combines the flow of yoga, pulsing of Pilates and foundations of ballet to deliver a heart pumping workout, designed to max out total body muscles. As an instructor, I love to focus on form in class to give you your best burn ever. My most satisfying moments are seeing clients smile and tell me the next day how sore they are, then come back for more!I've also had the privilege to teach Soul Body Barre at Fitness First Hong Kong to local members.

At UJMN, now known as Strada, I designed signage, donor walls and large-scale environmental graphics. I also concepted and created museum and display exhibits; built to-scale models.Designed marketing collateral, client briefs and presentations.