Weber is the world’s leading manufacturer of charcoal and gas grills, smokers and grilling accessories. Proud naming rights sponsor of the Women’s Big Bash League (WBBL) cricket.

Bodum is a global kitchenware brand specialising in household appliances, tableware and utensils.Achievements:• Developed direct to consumer business strategy and launched the www.bodum.com Australian and New Zealand eCommerce sites • Created and implemented a growth strategy for e-Retail that increased sales with the top 10 B2B customers• Drove new business opportunities through selective new account openings and customised product development partnerships to deliver double-digit sales growth year-on-year during the COVID-19 pandemic• Implemented a product ranging and pricing strategy alongside forecast and inventory management review which delivered net margin improvements and reduced aged stock

Nespresso is an operating unit of the Nestlé Group, specialising in producing portioned coffee machines and capsules to brew espresso coffee. Nespresso capsules are sold exclusively by Nespresso direct to consumers through an extensive network of retail boutiques and eCommerce. Promoted to Head of B2C Sales at the end of 2016, leading Nespresso’s relationship with retailers and machine partners. Reported to the Managing Director of Nespresso Australia & Oceania, managing a Sales team of 300+ people.Achievements:• Delivered market share by growing machine sales and developing strong relationships with retail partners• Identified new channel opportunities and successfully launched Nespresso into Amazon, Big W and Costco• Winner of the Nespresso Demonstration Excellence award for delivering the best global in-store demonstration team and capsule sales in the Trade channel, 2019

Commenced when the brand was in its infancy, launched the Marketing and eBusiness function and became the brand’s first Head of Marketing in Australia, building and leading a team of 20. Designed and implemented the organisational structure creating functional competencies centred around CRM, Product Management (go-to-market), Marketing Communications, Digital Marketing and eCommerce, B2B Marketing, ESG, Sponsorships and Consumer Insights. Reported to the Managing Director of Nespresso Australia & Oceania.Achievements:• Drove the Marketing and eBusiness strategy for Nespresso Australia & New Zealand and delivered year on year brand awareness and market share growth• Led the new product development and brand strategy for the global launch of the Nespresso Creatista+ machine• Developed CRM programs to increase the customer base and lower database churn • Set and delivered a global, marketing-driven growth strategy by championing the brand vision, values and customer experience key performance metrics• Initiated and led the partnership between Nespresso and Balarinji, bringing Australia's Indigenous art into 9 Boutiques nationally. Foundation partner of Balarinji's Indi Kindi early education and health program for Indigenous children in remote Australian communities• Winner of the Gold Stevie ® Award for Best Exhibition Display, Stand, or Feature for “Nespresso live pop-up coffee bars”, 2015• Winner of the Public Relations Institute of Australia best Sustainability/CSR program for “Nespresso Project Upcycle”, 2014• Winner of the Nespresso best CRM program for “Nespresso New Club Member Early Engagement (onboarding) Program”, 2014• Led the sponsorship program for Team New Zealand's America's Cup challenges in 2013 and 2017

End to end marketing from new product development, brand strategy, go to market and trade marketing to drive sell-in and sell-out for the Bonds, Berlei, Playtex and Hestia intimate apparel brands.Achievements:• Relaunched Berlei as a brand which appealed to a broader target market of Australian and New Zealand women, focusing on a wider range of sizes, styles and fabrics at accessible price points. The campaign delivered a double-digit sales uplift and increased the brand trial score by 20%• Implemented sourcing, design, merchandising, ranging, inventory management, pricing and planning reviews to deliver brand and commercial KPIs • Winner of Media Federation of Australia’s best integrated media campaign for “Berlei Uplifting the Women of Australia”, 2008

Part of L’Oréal Australia’s Luxury Products Division, managing the Ralph Lauren, Giorgio Armani, Kiehl’s and Shu Uemura brand portfolios.Achievements:• Launched Giorgio Armani Cosmetics in Australia, achieving a Top 10 ranking in the first season of sales at David Jones (best performing new brand of 2003)