Nicole Roach Email & Phone Number

Sparks Glencoe, Maryland, US

Burr Ridge, IL, US

• Launched 3 websites
• Created platforms on Shopify and WordPress
• Created images for homepage
• Set up SEO & UX teams
• Provided content for product
• Added Google Analytics

Chicago, Illinois, US

• Launched new Platform for 2 websites. Partnering with the UX, IT & Ops teams.
• Manager daily Website changes to base on sales and trend. Boosted product based on forecast and trend.
• Worked with creative to change out Homepages, Create Category Landing Pages.
• Analyze sales, inventory, KPIs, to ensure best product assortment to maximize sales potential for $1.5 billion business.
• Manage team of two, while developing marketing & merchandising strategies, sales growth.
• Work directly with SEO/SEM, Display, Paid Search, Social and Email Teams to determine campaigns and create landing pages.

Chicago, IL, US

• Manage a team of 7, coach mentor and develop their career paths
• Develop and execute a crisp, clear and successful merchandising assortment strategy in line with LivingSocial brand standards and goals
• Create and manage LivingSocial’s merchandising calendar that optimizes top tier inventory, marketing events and campaigns, seasonality and consumer demand.
• Partner with marketing channel owners to create specific merchandising strategies and assortments.
• Own Bi-monthly meetings with category merchant teams and serve as an unwavering advocate for LivingSocial inventory initiatives
• Manage creative, messaging and presentation of curated assortment events and initiatives.

Chicago, IL, US

• Key Accomplishments:
• Grew business 50% YOY. Improved organic web traffic and repeat customers.
• Evaluated market research to identify key online markets.
• Created relationship with Amazon.com and Jet.com to sell products directly on their sites.
• Developed and implemented all product placements, weekly promotions, daily emails, and PPC banners.
• Established budget for marketing spend.

Hoffman Estates, IL, US

• Key Accomplishments:
• Grew entire site 35% YOY. Responsible for the strategic decisions for all Home Appliances, Tools, Electronics, Small Home Appliances and Household Goods.
• Provide product assortment planning, online merchandising, & vendor negotiations using Omniture & Google Analytics. Partner with retail buyers to provide profitable multichannel offerings & compelling web exclusive.
• Responsible for forecasting financial brand plans, dotcom sales reports, customer facing, & Omniture Analysis.
• Manage site changes based on KPI (conversion, revenue, and orders), inventory, trends, and promotions.
• 1 direct report, coach mentor and develop their career paths

Chicago, IL, US

• Key Accomplishments:
• Managed a team of 2, mentored and coached them in their careers
• Developed and implemented comprehensive marketing plans to achieve the strategic goals and objectives of the business unit. Works to understand the category and buying habits of customers by market segment.
• Created integrated marketing plans that effectively utilize TV, radio, print, SEM, Display, Email, and Social advertising campaigns and other targeted promotional initiatives to deliver “Wow” experience.
• Partnered with cross-functional team members to develop seasonal programs that deliver increased sales and margin YOY.
• Planned and executed program assets including circular, online, TV/radio, digital, social, and targeted offers.

Chicago, IL, US

• Key Accomplishments:
• Expanded on-line assortment by negotiating terms and promotions with new and current vendors. utilized Marketing tools; and support full line store offers and products as well as on line only offers.
• Ran a 16% increase YOY for tool on Sears.com and 117% increase for Kmart.com in 2012.
• Tripled sku count in the first year buy building our online only assortment.
• Negotiate down costs and receive coop for ad campaigns.
• Develop and manage projects to enhance user experience. Select weekly offers to drive to our Affiliate partners.

Seattle, WA, US

• Key Accomplishments:
• Had 1 direct report. Coached and mentored to move to the next level
• Negotiated terms of business and established marketing and promotional platforms. Defined and administered financial plan, including revenue, profit, selling price, units, and margin.
• Doubled revenue YOY in laptop accessories and landline telephone and Flash Memory category by adding assortment and creating strong relationships with vendors.
• Exceeded revenue plan by 30% for flash memory category (which also included USB and PC memory) by negotiating strong promotional offers on weekly basis.
• Boosted revenue from $12M to $27M annually in laptop accessory category.

US

• Key Accomplishments:
• Negotiated product specifications and pricing for daily items as well as weekly promotions. Managed vendor’s co-op and assortment decisions to guarantee competitiveness and lead in the marketplace.
• Created monthly sales plans (MSP’s) and season/cycle purchases, and financial plans, including sales, gross margin, turnover and income. Executed vendor profiles, cost changes, charge backs, vendor advertising fees.
• Monitored and evaluated weekly advertised selection, including merchandise presentation for all stores and ensured competitive price points in the marketplace.
• Initiated relationship with top memory vendor SanDisk. Also, had them go consignment with a heavy coop program, bringing in an additional $2.4M in revenue.
• First to implement clustering in 125 different stores for camera and access vendors. This created an extra $3m in sales over 6-month period.Work with vendors to monitor availability, shipping/receiving, and lead times.