• Optimizing all campaigns for email, SMS, app pushes, and on-site targeting campaigns by testing subject lines, creative, copy, send time, etc. • Supported the E-Commerce Director in evaluating and establishing the marketing plan and strategy by assembling and analyzing sales forecasts, setting objectives, planning and organizing promotional presentations, and updating calendars. • Responsible for production of email campaigns with a mobile focus including utilizing email templates, loading them in Sailthru, setting up, testing, targeting and scheduling for an email subscription list of 23 million users. • Conducted research to analyze market trends, customer behavior, and competitive landscape, and prepare reports by collecting, analyzing, and summarizing data. • Facilitated A/B testing across all channels to optimize key performance metrics. • Identified customer cohorts to build out and segment automations and lifecycle flows with personalized content. • Responsible for adjusting marketing content where necessary on the daily including copy and assets, QA on key launches and campaigns. • Work with the Creative team to create content in line with the marketing calendar including weekly emails, app notifications, web pushes.• Brought creative ideas to grow awareness and increase customer reach and retention. • Interfaced with many departments including Creative, Buying, Merchandising, and Content to support brand building. These • Worked with the Brand team to execute new product launches, sales materials, presentations as well as new digital programs. • Collected and analyzed data to improve marketing ROI and provide suggestions for growth. • Jack-of-all-trade, wore many hats for additional tasks and projects that appeared.

Develops, executes and monitors targeted social media and MailChimp e-mail marketing campaign strategies.Identifies segmentation opportunities and utilizes A/B testing to maximize effectiveness of new campaigns.Collaborates with company management to develop weekly promotional marketing strategies and schedules.Manages curated SEO and Google AdWords campaigns and content.Analyzes campaign click-through and conversion rates; Utilizes CRM to effectively track and report on findings.Utilized web design, graphic design, and video development to develop compelling marketing content.Executed and managed video live-streams to engage community and gain additional sales leads.Captured, enhanced, and managed promotional photos to enhance company image on marketing materials, social media platforms, and company website.Represents and promotes company at internal and external events.Develops, nurtures, and maintains relationships with past, prospective, and current clients.Trains new sales consultants and staff on technologies, processes, and procedures.Provides customer service and after-hours emergency and sales support via e-mail, live chat, and social media.Grades and critiques instructor-led fitness classes; Outlines class and instructor improvement opportunities.

Ensured accounts, games, and user content complied with Children's Online Privacy Protection Act (COPPA).Interacted with players in-game and on social media; Moderated games and provided player support as needed.Created player contests and events to build and maintain community engagement.Monitored users and live chat forums for inappropriate behavior and content in a 160 million player base game (Animal Jam); Took disciplinary action on player accounts as needed.Collected and managed community feedback to update/improve games and ensure user satisfaction.Trained new employees on community program, policies, and game rules.

Managed online community of 140,000 users.Developed and managed targeted social media campaigns; Created and shared internal social media content.Engaged and interacted with online community members on a daily basis through social media, forums, live streams, help tickets, and email.Followed, interacted with, and moderated community discussions and comments; Reprimanded inappropriate behavior on social media platforms and forums.Planned and executed live and online community events to increase user engagement.Regularly communicated and collaborated with partner companies, team members, influencers, volunteers, and users to enhance and promote communities.Promoted online communities and websites through participation in conventions and discussion panels.Identified website bugs and suggested solutions to improve and enhance user experience.Provided user assistance and provided quick and efficient customer service: Answered questions, received suggestions, and resolved issues and complaints.Planned staffing events to encourage team-building.