Nicole (Dusanek) Slone Email and Phone Number

• Manage and launched an employee Instagram account (@lifeatdelta) which grew to 2,703 followers in less than one month from launch. Developed a launch video alongside our production partners that reached 4,891 accounts and drew in 1,095 interactions. The launch video was also used in LEAD, a company-wide training for Delta leaders. • Manage internal Town Hall events and Town Hall strategy, including 18 virtual Town Halls and supported an additional 11 Town Halls on our internal social media platform. Coordinates with leaders, works alongside production, develop briefing documents and lead amplification following the live-streamed events. Coordinate with Town Hall participants and guests, including Delta’s CEO, Ed Bastian, other C-level executives and special guests including Delta employees, Paralympians, PGA golfers, medical partners and more.• Lead enterprise-wide initiatives to recognize Delta employees including working with Delta Chief of Operations to visit TechOps employees who parked and were working to return over 550 hibernating aircraft after the 2020 pandemic. This visit resulted in an internal and external video and article which was a top read internal story with 10,156 views. • Work cross-divisionally and with multiple departments within Delta to develop and execute communications plans. This includes supporting major projects and events from an employee communications perspective, such as a Livery Reveal event for our partnership with Team USA.• Source and write employee recognition stories for Delta’s internal channels and work alongside the media and social team to find opportunities to promote these stories externally. This includes a story about Delta people who supported a family who were traveling to adopt their son, which was published on Delta’s external news site, picked up by local media and shared on Delta’s social media.

• Managed an Employee Appreciation Day event, which included publishing a total of nine articles that garnered 66,884 views with an average of nearly half (49%) the views occurring on the day they were published for the celebration. This campaign included a SkyHub element, with the hashtag being mentioned 1.2K times with +4.5 sentiment. The overall Livestream was the third most streamed Livestream in Delta’s history, with 29k views. • Refreshed an Employee Metrics Report which is updated monthly with data from divisions at Delta to identify areas of opportunity to improve communications. • Launched a new eCard tool during a “Season of Thanks” campaign dedicated to recognizing employees which resulted in 12,258 eCards given, 8,000 eCards received, and 100% participation of divisions.

• Created and shaped messages including corporate announcements, videos, presentations and talking points from divisional leaders for specific audiences within Delta Air Lines. A key player in implementing and further developing the Airport Customer Service hiring project.• Communicated between station managers and talent acquisition to post hiring requisitions, select candidates, schedule candidates and finalize interview details to ensure a seamless hiring process for leaders across the domestic stations. • Created a process flow for the new hiring process and further defined various responsibilities to further develop the current hiring process.• Created script and filmed a video for SVP Sandy Gordon and her direct reports to thank domestic station employees during the holiday season.• Wrote talking points and created a presentation for leaders to welcome and thank TDYs from stations around the world who arrived at Las Vegas to help with CES.

• Used project management skills to run five social media accounts across Facebook, Twitter and Instagram using comprehensive analytical skills to best create content relative to the brands’ unique audiences. • Created various content adhering to best practices in the form of articles, videos and informative posts for different platforms in the varying voices of five brands.• Created visual content and written posts for social media kits including one that was distributed to all major ASU brands for Welcome Week and shared to the collective ASU audience of over 80,000 students. • Increased Facebook followers by over 1,300, Twitter followers by over 100, and Instagram by over 200 by increasing the consistency of posts.

Created various content types for multiple social platforms and the external blog to interest both business and consumer audiences and promote hundreds of products and services. • Produced and edited videos in Premiere that were customized for each social platform and reached over 8,000 people on the Jeppesen Facebook and LinkedIn.• Curated and analyzed data from over 20 sources to create reliable and accurate personas and customer journeys for various career paths within General Aviation.• Created and formatted email campaigns using Salesforce Marketing Cloud that reached thousands of Jeppesen’s General Aviation audience. • Used TalkWalker to measure overall audience sentiment and be aware of audience conversation regarding the brand and its products and services. • Used Facebook Business Manager, Twitter Analytics and Instagram Business Analytics to collect data on various posts and better create content that interested the audience. • Composed reports on the Jeppesen website using Google Analytics to keep track of website traffic and observed how the pages supported customers through the marketing funnel.• Worked with a marketing agency during EAA AirVenture, the largest General Aviation event in North America, on organic and paid social media to support the team at the event and keep the audience updated on events and contests happening at the Boeing Pavilion.

• Wrote articles for internal and external news sites regarding employee successes, travel updates, and company information within deadline. Worked directly with media to help them create an accurate article highlighting the best of Delta and its employees.• Wrote and uploaded articles for Delta’s internal and external websites on topics ranging from employee’s customer experience successes to informational updates.• Lead a project of creating a video for National Intern Day by reaching out to prospective interns, their managers, securing the video team, booking a location, creating a script and interviewing the participants on camera which garnered over 10,000 views on LinkedIn. • Worked and flew with a CNBC reporter writing an article about “A Day in the Life of a Flight Attendant” to ensure she received the necessary information to write a complete, non-bias article that highlighted the best of Delta and its employees.