Nicole Smith Email & Phone Number

Melbourne, Australia

Hobart, Tasmania

DarkLab is a subsidiary of Hobart’s Museum of Old and New Art (Mona). Our main project, Dark Mofo, celebrates the darkness through music, art, and ritual in a three-week festival centring around the winter solstice. For Dark Mofo, I led a small team of creatives to develop and deliver unparalleled brand experiences. I also managed relationships with major stakeholders including Events Tasmania and Tourism Tasmania and work closely with the Partnerships team to secure corporate partners… Show more DarkLab is a subsidiary of Hobart’s Museum of Old and New Art (Mona). Our main project, Dark Mofo, celebrates the darkness through music, art, and ritual in a three-week festival centring around the winter solstice. For Dark Mofo, I led a small team of creatives to develop and deliver unparalleled brand experiences. I also managed relationships with major stakeholders including Events Tasmania and Tourism Tasmania and work closely with the Partnerships team to secure corporate partners and leverage marketing opportunities. Show less

Hobart, Tasmania

Museum of Old and New Art (Mona) is Australia's largest privately owned gallery showcasing the collection of owner - mathematician, art collector and professional gambler - David Walsh. Since opening in 2011, Mona has attracted more than 1,500,000 visitors – 60% from interstate and overseas. The Mona site includes Moorilla winery, Moo Brew brewery, The Source restaurant, Cinemona, Ether Function Centre, Museum Shop, library, café and bars and also hosts a weekly music program and two annual… Show more Museum of Old and New Art (Mona) is Australia's largest privately owned gallery showcasing the collection of owner - mathematician, art collector and professional gambler - David Walsh. Since opening in 2011, Mona has attracted more than 1,500,000 visitors – 60% from interstate and overseas. The Mona site includes Moorilla winery, Moo Brew brewery, The Source restaurant, Cinemona, Ether Function Centre, Museum Shop, library, café and bars and also hosts a weekly music program and two annual music and arts festivals – Mona Foma and Dark Mofo. As Communications Director at Mona, I oversaw all marketing and communications for Mona's exhibitions, festivals, events and business units. Show less

Next Wave is Australia’s premier contemporary performing and interdisciplinary arts biennial for emerging artists. As Marketing and Development Manager, I contributed substantially to strengthening the organisation's funding position, established strategic partnerships with Melbourne University and Art Series Hotel Group, and designed a new private giving model, the Next Wave Collective. I also piloted a number of new marketing initiatives designed to connect artists with audiences in… Show more Next Wave is Australia’s premier contemporary performing and interdisciplinary arts biennial for emerging artists. As Marketing and Development Manager, I contributed substantially to strengthening the organisation's funding position, established strategic partnerships with Melbourne University and Art Series Hotel Group, and designed a new private giving model, the Next Wave Collective. I also piloted a number of new marketing initiatives designed to connect artists with audiences in surprising ways, these included: the Next Wave Magazine; a dynamic, interactive Festival app; a centralised artist database and responsive website, and; innovative bulk package models. Show less

Melbourne, Australia

From time to time, I produce independent theatre and art projects. My recent producing work includes Menagerie for Daniel Schlusser Ensemble at Melbourne Theatre Company (2013) and Pale Blue Dot for OpticNerve Performance Group at Malthouse Theatre (2012).

Melbourne, Australia

At Art Processors, I developed and implemented a communications strategy to generate profile and business opportunities for the Melbourne-based technology company specialising in creating world-class mobile experiences at museums, cultural institutions and tourist sites. During my time with Art Processors, I managed client relationships and communications plans for projects with Melbourne Zoo (I, Animal) and the State Library of New South Wales (Curio).

Melbourne, Australia

As Marketing and Communications Coordinator I developed and implemented the company's first social media strategy as well as key audience development initiatives, with a particular focus on diversity, and internal liaison strategies for integrating development, media and marketing with guest and resident artists.

Conducted a National Survey to analyze the business model of a major retail chain for a civil litigation case

Assisted in providing lead generation and appointment-setting services to a clientele of telecom and office furniture vendors as well as relocation companies through sales calls and telemarketing

Wrote and collected script coverage for potential projects. Maintained script library of archived and active materiels.

B.A., Theatre Arts, Business Marketing

Theatre Arts

Student during the Fall semester of 2004