• Spearheaded and executed comprehensive B2B and B2C marketing strategies, driving brandawareness and growth across multiple channels and platforms• Led all Customer Success initiatives, leveraging insights to implement strategic business improvements, enhance product offerings, and drive customer satisfaction, resulting in increased retention and revenue growth• Successfully built and launched a brand, achieving recognition as a top brand in Ohio withintwo years through strategic marketing and community engagement• Partnered with key stakeholders to launch adult-use cannabis sales, ensuring seamlessintegration with existing operations, achieving regulatory compliance, and driving almost 3xrevenue• Frequently resolved complex issues across Inventory, Pricing, Operations, CustomerExperience and IT, demonstrating a versatile problem-solving approach• Collaborated with the CEO, Board Members and cross-functional teams to deliver essentialmarketing materials, including investor and board presentations• Managed and forecasted a $2.85M annual budget, ensuring financial accuracy and effectiveresource allocation• Utilized data analytics to drive strategic business decisions, resulting in operational efficiencyand improved market positioning• Developed and optimized monthly first- and third-party promotions for six retail locationsacross two states, resulting in all-time high revenues for the company

• Helps manage all ongoing Voice of the Customer research, such as customer satisfaction surveys• Helps manage a consolidated VOC platform• Analyzes VOC data (quantitative and qualitative) to identify opportunities to improve the customer experience and build loyalty• Designs and executes actionable VOC reporting from an Executive to store level.• Continuously manages project schedules, analysis, budgets, vendor relationships, and internal clients.• Member of Black Consumer Task Force to better understand the Black Consumer and their experience at Walgreens in order to drive organizational change

•Analyzed market and Walgreens data to help make decisions on the Beauty & Personal Care team • Partnered with Hair merchants to understand performance and trends, which impacted strategic decisions for annual category reset • Participated in analysis of the Black Consumer, which led to in store changes to better serve this consumer • Helped Beauty & Personal Care leader understand implications of recent changes to explain market performance to leadership • Partnered with suppliers to answer Merchant questions, which allowed me to focus on more strategic decisions

• Partnered with 10 major consumer product goods companies to optimize their promotionswithin retail stores, resulting in higher margins and higher consumption for clients.• Created five presentations for our Customer Success team to utilize at key points in oursupport process, leading to a standardized and efficient approach• Identified 14 key metrics and build a Customer Success scorecard to track the health of ourclient relationships, which was presented by the CEO to potential investors during a salespitch.• Executed over 50 real-time experiments to inform promotional plans for consumer productgood brands, resulting in higher return on their investmentsHeadquartered in Palo Alto, California and founded in 2013, Eversight provides Offer Innovation software that helps retailers and consumer goods companies dramatically improve promotion effectiveness and make better use of trade spend dollars. Eversight disrupts the $300B+ world of trade promotions by combining the latest in predictive analytics, data science, cloud software, and behavioral economics. Eversight Cloud solutions enable customers to remove the guesswork and risk from trade promotions by micro-testing thousands of unique offers with real shoppers to find the best performing ones. Eversight serves as a strategic partner to some of the world’s largest CPG brands and retailers. Promotions based on the company’s solutions have yielded an unprecedented 20-50 percent improvement in volume sales over traditional promotions. Visit www.eversightlabs.com to learn more

• Oversaw a territory of $1.5 million in Revenue, consisting of clients who are organizationslarger than $1 Billion in Revenue• Built relationships with Chief HR Officers and their teams at Large Enterprise clients andprospects (over $1B in revenue) through consistent and value-driven interactions, resulting inover a 75% retention rate• Educated Large Enterprise clients on the different ways in which we can help them accomplishtheir strategic priorities, leading to increased client engagement and higher retention rates• Analyzed current engagement to identify areas for increased service delivery, additional upsellopportunities and potential liabilities, leading to renewal of risky clients• Created custom strategic account plans with outlined service delivery and revenue growthstrategies for existing and potential clients, resulting in over a 75% retention rate• Managed a team of five individuals, who help service my accounts, leading to an increase inthe retention rate of the portfolio

• Navigated CEB Now Gartner's client offerings on behalf of the institution, ensuring theappropriate product is provided to meet the client’s need, resulting in growth of portfolio• Educated clients and prospects on the value of CEB Now Gartner's partnership and servicesthrough building presentations with compelling articulation of our business model and valueproposition• Utilized existing member relationships to navigate within the institution and generate/contactnew business leads, leading to larger contracts with current clients.• Determined appropriate tactics to drive urgency in sales cycle, including trial meetings/teleconferences, guest website access, etc., resulting in reaching my annual quota• Ensured CRM system (Salesforce.com) is updated with accurate client information to driverenewal and growth

-Engage with senior-level executives to proactively schedule and confirm sales meetings through cold-calling and lead generation campaigns on a daily basis. -Partner with Sales Executives to create customized plans for assigned territories to support sales cycle success and to drive urgency among the firm. -Ensure that CRM database (Salesforce.com) contains accurate account details and contact information.-Engage in the gathering of business intelligence on companies and prospects while supporting and providing assistance to Sales Executives.

· Distribute Saphira Hair products to salons throughout Michigan.· Hold educational classes on the product line.· Hold Complementary Saphira Days for clients of hosting salon.· Maintain relationships with current customers· Market product to attract new potential customers· Answer any questions Salons have about the product line

· Contacted 208 Potential Mavens.· Scheduled 124 introductory calls with Potential Mavens.· Conducted interviews with influential CEOʹs, such as Dick Costolo, Tony Hsieh andDave Brandon.· Organized financial information for the Weedstock, the first Annual Cannabis InvestorConference.

· Compiled customer feedback used in the company’s venture capital pitch deck, whichlead to an investment of $5 million from Grotech and Starvest ventures.· Created an informational platform for movers outside of the United States to expandthe businesses international presence.· Wrote weekly blog posts on topics such as relocation, internships, and activities to do indifferent cities.