• Lead a 24-person team in executing strategic marketing efforts for Cannery Casino Hotel and Aliante Resort Casino Hotel Spa.• Identify revenue opportunities in key markets via promotions, manage expenses strategically to achieve favorable ROI, and oversee budgeting and auditing processes.• Lead marketing operations across properties, including special events, promotions, advertising, database marketing, entertainment, and PR.• Manage advertising requests for diverse mediums, including event invitations, signage, billboards, newspapers, television and radio.• Direct players club and player development departments, analyze player trends, and conduct comprehensive audits to optimize revenue strategies while launching operational protocols to enhance customer loyalty.• Lead recruitment, termination, and training processes, conduct performance evaluations, and oversee disciplinary actions to ensure team adherence to responsibilities and expectations.• Review monthly financial statements, facilitate necessary adjustments, and communicate budgetary discrepancies and provide justifications for increased expenses.• Build collaborative relationships with various departments (including food and beverage, HR, accounting, slots, table games, and engineering) while partnering with external vendors for casino giveaway items.

• Directed diverse marketing functions, including special events, promotions, advertising, entertainment, and public relations. • Collaborated with the director of marketing on annual budgets and strategic planning of the marketing calendar, developed program outlines for marketing promotions, and crafted copy for advertising materials. • Generated advertising requests for the property, including event invitations, in-house signage, marquee messages, billboards, newspaper, radio, and television.• Acquired strong skills in spearheading player development initiatives and demonstrated progressive leadership skills in new business marketing, property execution, and high-end VIP client service.

• Executed marketing promotions, slot tournaments, and on-property casino events while providing promotion/event data to corporate marketing for analysis.• Monitored deadlines with vendors and managed promotional collateral inventory on the casino floor, ensuring timely updates of marketing messages for optimal customer engagement and satisfaction.• Developed and validated marketing promotions for gaming systems and implemented operational improvements to streamline processes, reducing operating costs and improving overall marketing ROI.

• Executed casino events and promotions, overseeing staff and managing event budgets to optimize resource allocation and maximize ROI.• Monitored marketing, management, and development systems to boost operational efficiency and drive business growth.

• Managed Special Events employees, including scheduling, recruiting, hiring, reviewing, and enforcing company policies. Generated all advertising requests for special events and ensured all collateral, event invitations, and signage were produced and distributed in a timely manner. • Secured function space for events and managed all special event space blocks in Delphi. Created program outlines for all events, outlining expenses and details used to copy invitations. • Produced fact sheets for all special events used to communicate event details internally and externally.

• Planned and executed assigned tournaments, host parties, and various property wide functions. • Promoted client account - VIP Services while planning and coordinating high-end special events. • Interfaced with casino managers to identify areas for employee training in customer service delivery.

• Utilized product knowledge and strong selling skills to bring value to client's unique situation. • Catered to all VIP and special guest requests. Maintained guests' confidentiality and security accordingly.