Nicole Van Straatum Email & Phone Number

Greater New York City Area

SEE ME Creative is an independent creative agency that specializes in creating content with a focus on humanity and storytelling through the mediums of video, photo and design. Working with clients such as Netflix, Nike and The North Face, SEE ME challenges brands to evolve and grow. We emphasize connection over perfection with a mission to tell stories that are raw and real — uniting us as a global community through shared and relatable truths.

New York, Ny

Working across photo, video, experiential and digital to create engaging campaigns + content.Clients: Adidas, Alexander Wang, ASOS, MCM, Milk Makeup, Nike, Pantone, Pat McGrath, Peacebird, Sally Hansen, WNBA, and more.

Greater New York City Area

Producer for Branded Content & Advertising Global 360 Advertising Clients: Keds, LeSportsac Branded Content Clients: ASOS Style Stalking, TJMaxx Mothership – Development, management, and actualization of production budgets– Day-to-day management of pre-production – Owner of shoot schedules, locations, production insurance, permitting, rentals, and shot lists –Liaised between internal creative teams and collaborators – Ensured all elements of the project are on schedule, message, and budget – Assembled and managed creative teams – Pitched Directors and Photographers to client based on creative considerations – Served as point of contact regarding production logistics and scheduling for all crew – Managed communication and negotiations of contracts and licensing to external vendors– Oversaw post-production for video editing, color correction, and photo retouching

Greater New York City Area

Kate Spade’s seasonal entertainment film series, #missadventure SS16 – Assisted EP in monitoring master budget – Oversaw timeline to efficiently concept, approve and deliver assets – Liaised with brand’s internal creative and strategy teams – Managed asset delivery map to maximize distribution of content across channels– Executed digital marketing objectives that strategically launched and extended the campaign – Produced the supporting content suite from concept to delivery; including BTS, stop-motion product videos, and product stills

Greater New York City Area

Content Production and Management across channels —Creative strategy—Casting—Production—Art direction—Tone of voice—Delivery—Full ownership of production process—Management of production budgetsPartnerships & Events — Brainstorm strategic partnerships— Identify new opportunities — Concept, implement and organize brand activations— Liaise with partners, vendors, venues, and internal teams — Full ownership of production process— Management of production budgetsDigital Marketing – Determine KPIs based on customer acquisition and quarterly sales goals – Conduct A/B ad testing on Facebook, Display, and Instagram – Utilize data to optimize email marketing, social media, and digital campaigns– Strategic planning of all paid media – Management of paid media budgets Editing & Social Media —Daily social media content management across channels —Scheduling and concepting content calendar

Greater New York City Area

– Worked with the artist to produce her exhibition at the Hole in New York City – Developed project scope – Managed budget regarding costs and services of full production in detail with timeline– Exhibition reached relevant press such as i-D, Purple, Oyster, The Last Magazine, and Russh

Greater New York City Area

– Daily management of Assembly social accounts – Photography of branded events, MADE FASHION WEEK presentations, new product arrivals– Sourced inspiration and assisted with editorial calendar development – Implemented social media strategies according to brand guidelines across channels