Nicole Wilkinson Email & Phone Number

Halifax, NS, CA

Nova Scotia, Canada

• Market research plays a critical role in SureShot’s new product development process. Working within a cross functional team, I am responsible for supporting the front-end stages of the process. This involves the.
• Establishing and growing relationships with customers and other industry leaders to better understand their needs. Effectively sharing these needs with the organization to drive new ideas.
• Identifying and assessing market trends, innovations, new and evolving markets, macro threats, and opportunities.
• Driving the creation of world-class culture, capabilities, and tools in market and competitive intelligence.
• Developing a network of third-party consultants and identifying vital data sources to support key initiatives and strategic projects.

Halifax, Canada

Effectively completed various administrative duties to ensure efficient operation of this fast-paced, critical care unit. Required consistent attention to detail while completing various tasks simultaneously for medical staff and NICU families.

London, United Kingdom

• Facilitated PR activity for all hotels, including the creation of strategic PR plans, ensuring all national communication fell within corporate brand guidelines, providing advice as and when necessary internally and.
• Developed relationships with national/trade press and key industry contacts
• Assisted with the organization of press interviews for CEO
• Wrote a quarterly internal newsletter
• Analyzed media coverage for all hotels and maintained a press database

London, United Kingdom

• Responsible for core business activity (specifically Eurostar Ski, Disneyland Resort Paris, Brussels, Lille, Amsterdam and onward Eurostar destinations)
• Managed the press facility travel programme, an integral part of the consumer PR effort
• Researched, organized and hosted group press trips resulting in extensive national and regional press coverage
• Liaised with and escorted national and international TV/Film and photography crews, as well as celebrities, artists, royalty and politicians
• Placed strategic editorial competitions and managed sponsorship relationships
• Created and implemented a rolling product/consumer PR plan

London, United Kingdom

• Worked within the Marketing Communications team organizing and hosting corporate hospitality, conferences, exhibitions, seminars and internal functions to agreed budgets
• Created, researched and developed hospitality events which were unique in their appeal to customers and set Viatel apart from its competitors
• Created and managed incentive programs for sales team
• Training: Introduction to Telecommunications and Networking

London, United Kingdom

• Managed the Christmas PR Campaign, which resulted in a significant increase in press coverage across all media
• Sole point of contact for journalists requesting product samples and information
• Proactively contacted journalists to ‘sell in’ new ideas to gain editorial coverage and ensure Sainsbury’s had a larger share of voice in the press than competitors
• Strengthened relationships with internal trading departments
• Organized and managed press events
• Monitored, compiled and analyzed weekly media coverage

Education record

London, United Kingdom

French Level 3-4 (Intermediate)

London, United Kingdom

An Integrated Approach To Public Relations, Diploma (Merit)

London, United Kingdom

Education record

Halifax, NS, Canada

Office Administration Diploma (Honours)

Dartmouth, NS, Canada