Nicole Willson (Vyain) Email & Phone Number

Beaverton, Or, Us

Devised and executed marketing strategies to enhance brand visibility and consistency.Measured and reported on the performance of marketing campaigns against ROI and KPI goals.

Portland, Oregon, Us

Conducted SEO audits and reporting (Google Analytics, Google Search Console). Made recommendations to ensure that SEO is implemented effectively on OregonProducts.com and related platforms. Managed project to optimize product descriptions and bullet points on OregonProducts.com and major retail channels based on best practices, resulting in increased traffic to product detail pages. Authored style guide for writing product descriptions.Wrote how-to content and helped put together FAQ in conjunction with OregonProducts.com’s relaunch, resulting in increased traffic and improved SERPs rankings.Gave presentations about SEO to educate Marketing Team members about best practices.Worked as part of a team to overhaul support page content and launch OregonProducts.com in international markets.Coordinated launch of HubSpot platform for the Oregon brand, crafted data maintenance policy and dashboard reports. Worked as part of a team to establish lead scoring model in HubSpot and conduct A/B testing.

London, Gb

My responsibilities include working with all departments involved with SEO including IT, content, social media, outreach/linkbuilding and the events team. I managed a team of two interns who worked on content and outreach. I look to make sure that all SEO elements are optimized and work with the IT department to fix any bugs which negatively impact SEO.I developed SEO guidelines and conducted SEO training for staff in London, UK.I worked with an agency to optimize all the profiles and events pages for TopMBA.com and TopUniversities.com. On TopUniversities.com, I managed SEO initiatives which helped increase the number of organic visits by 112% between June and December of 2012. I also worked with TopUniversities' lead writer to optimize and monitor TopUniversities popular country and subject guides, resulting in increased Google rankings and traffic.In addition to my SEO responsibilities for TopMBA.com, I also produce MBA-related content including recruiter interviews and articles on business school salary reports.

London, Gb

I wrote consumer-oriented, SEO-driven tips and how-to content which allowed TopMBAConnect grow from 0 to 20,000 readers within a six month period. I worked on the campaign for the first QS distance online ranking, which helped the site rank in the top 20 search engine results pages (SERPs) for several online MBA related terms. In addition, TopMBAConnect number one for important long-tail terms such as "MBA scholarships for women". TopMBAConnect was also in the top 10 SERPs for many MBA related terms.I was in charge of writing and editing all the content, as well as producing newsletters, conducting interviews and coordinating social media. I also made many of the images and did basic website administrative tasks via TopMBAConnect's Joomla platform.I started the guest blogger program by finding guest bloggers, reaching out to them and editing their content. I also created the guest blogger guidelines.

Palo Alto, Ca, Us

Created over 100 instructional articles that have been read by nearly 4 million people, including articles that went viral or were featured in well-known blogs like LifeHacker.Collaborated with wikiHow's founder and volunteers to craft community policies and develop business strategies for one of the most popular websites in the United States.Initiated a campaign to help preserve and update public domain content by importing it into wikiHow.Worked under deadline as part of a team to prepare articles read by millions via iGoogle.Created content for wikiHow Twitter followers and 11,000+ wikiHow Facebook fans.Technical editor for chapter 9 (the wiki chapter) of the Social Media Bible.Interviewed by Mental Floss and quoted in an article on March 6, 2015.

Moderated reviews and provided customer service for RVers and RV Park Owners using a Yelp-style RV Park review website.Created guest blog program and did other outreach work Managed team of 10 people from 3 countries who fact checked over 10,000 RV Park recordsCreated template for listings on Vacation Rental HubDeveloped ways to find information on existing vacation home rentals for the website Vacation Rental Home Hub Seeded Vacation Rental Hub with vacation home information

Boston, Ma, Us

Maintained order in the busiest branch of the Boston Public library.Researched answers to patron inquiries.Put together displays in cooperation with the children's librarian.

San Francisco, Ca, Us

Implemented of website redesign for Recipes Wiki as part of team of 6, resulting in increased website traffic. Interviewed by the New York Times and quoted in an article on September 23, 2009.Created sports websites as part of a team of 5.Wrote profiles of female wrestlers for Pro Wrestling wiki resulting in increased web traffic.Recognized for expertise in securing public domain content.

Boston, Ma, Us

Citizen Teacher teaching 10-week class for two consecutive semesters at the W.B. Rogers Middle School in Hyde Park, MA, introducing 6th and 7th graders to the Web as they created their own wikis about Latino Dance and ice cream in the first-ever Wiki Apprenticeship program. Citizen teachers design and present their courses as part of the school curriculum. Apprenticeship featured in the March edition of CT Nation, the Citizen Schools online newsletter.

San Diego, California, Us

Wrote and researched grants for national non-profit organization dedicated to providing housing and jobs to the developmentally disabled.

Processing donations and sending thank-you letters. Coordinating mailings. General administrative work.

Masters In Library Science, Library Science

Bachelor Of Arts, History And Sociology

High School, History

Education record