Ryff is an AI-Powered In-Scene Advertising company redefining product placement and in content advertising. Ryff seamlessly inserts brands, products, and messaging into fully mastered and edited content, including library content on OTT platforms, unlocking new inventory and enabling brands to reach previously untapped audiences while building cultural relevance. The approach ensures contextually relevant ad placements that enhance, rather than disrupt, the viewer experience—driving higher engagement and brand affinity. In addition, with virtual product placement technology (VPP), Ryff offers a sustainable solution that aligns with today’s environmental goals of carbon reduction.

Lucia Entertainment is a production company focused on full-service content creation and distribution for branded entertainment and television.Co-founded by Emmy-nominated producer Leif Lindhjem (LOVE IS BLIND) and entertainment media executive Nicole Winters, Lucia has expertise in creative development, quality storytelling, production, post-production, and partner-driven distribution. Lucia actively engages across multiple platforms for an ever-evolving digital space.Lucia has worked with global clients like Amazon, Barclays, and Coca-Cola to start-ups and non-profit organizations.

“Go Green,” is a new digital series aimed at inspiring Americans to reduce their carbon footprint, save money, and live a healthy life through clean energy solutions — with an assist from actors Mark Ruffalo and Don Cheadle, who make cameo appearances in the show.The unscripted, short-form digital home makeover series is created by Lucia Entertainment and co-produced by The Solutions Project, a non-profit organization co-founded by Ruffalo and which counts Cheadle among its board members. The Solutions Project’s mission is to accelerate the transition to 100% clean energy and equitable access to healthy air, water, and soils by supporting climate-justice organizations.The first two “Go Green” episodes are available for free viewing on YouTube, Instagram’s IGTV, and across social channels. The series is supported by the Los Angeles Department of Water and Power (LADWP) as well as Enel X (which makes the Juicebox electric vehicle charging stations), Mitsubishi Electric, PCS Energy, TownSteel and HVAC contractors Ed & Ed Brothers.Now titled Renovation ReCharge, a 1-hour network television show! We're dedicated to revitalizing homes for a sustainable future, offering more cost savings, healthier living spaces, and reduced carbon emissions. Currently in market and aiming for production in 2024/25.

• Hired to develop and lead consumer division through strategic go to market offerings on and off line that generate new revenue, brand partnerships, and company IP.• Created new product offerings that drove new client opportunities and strategically aligned with company vision.• Collaborate with PMC cross-functional teams to bring 360 campaigns to market and increase customer retention.• Oversee all non-endemic verticals including Tech, CPG, Finance, Auto, E-Comm, Luxury, Sustainability, etc.

Lead consumer experiential marketing and content strategy. Developed Blippar's 12-month experiential marketing roadmap to reach a B2C audience, working directly with the Global CMO and UX/UI team to identify target markets for newly launched AR products including face recognition and UGC.Responsible for managing P&Ls, agency and vendor relations while simultaneously integrating strategic partners.

Digital Media: Managed and drove new product revenue for top tier entertainment clients and agencies including HBO, Netflix, Amazon, FOX, American Airlines, Carat, OMD, PHD across all digital platforms.Experiential: Lead all efforts for TheWrap's experiential activations. Produced, managed, and monetized Sundance Film Festival, SXSW, and Toronto International Film Festival talent studios integrating partners like DELL, KIA, IndieGogo, SodaStream. Marketing: Developed distribution strategies against sold campaign with an emphasis in social media.Content: Re-formatted and monetized TheWrap's original series, 'Drinking with the Stars' and created brand deals, that became original programming including: 'Shot Topics' presented by Diageo; 'CloseUp' Series presented by 20th FOX & Open Road; 'Eyes & Ears on the Oscars' presented by Dolby; 'Wrapid Fir'e presented by DELL.

Over the span of 3 years at LA Times, Nicole earned 4 promotions, rising from an Account Executive in Outside Sales with a $500,000 goal to an Account Executive in Film & Television with a $22 Million goal. One of the Times’ Top 10 digital sellers nominated to serve on their inaugural Digital Council.