MARKETING EVENT MANAGEMENT Research, qualification, booking, and management of 50+ marketing international and domestic events/yearSOCIAL MEDIA MANAGEMENTDaily content curation, planning, and creationBlog writingSocial listeningSocial customer service ONLINE ADVERTISINGManagement of Google Adwords, Bing Ads, and Apple Store AdsREPORTINGTesting, reporting, and modifying digital marketing strategy through weekly reportsCUSTOMER COACHINGLead workshops with power point presentations and hands-on demonstration of productsFollow up with customers to nurture leads and hand off to sales-------SOCIAL MEDIA AND MARKETING OPERATIONS SPECIALIST (05/14-2016)Plan social marketing campaigns for all social platformsManage and monitor social media accountsWrite editorial content for the blog and other social channelsAnalyze, review, and report trends in online social spaceCoordinate services for marketing events (conferences, symposia)Plan and develop programs, agendas, budgets, and servicesEnsure that events run smoothly from start to finish by monitoring budgets, shipments, and schedulesSOCIAL MEDIA SPECIALIST/BLOG WRITER (02/13-04/14)Manage all social media accountsTrack engagement across multiple channels via analytical toolsWrite compelling and shareable content for company blogCreate media schedules

Managed College Ambassadors program at 8 local universitiesOrganized and presented infographic data to key stakeholders monthlyNegotiated corporate sponsorship dealsDesigned marketing/promotional emails via MailChimpCommunicated with users and responded to customer concernsCreated content and managed social media accountsAdministered and analyzed surveys for user trends and feedback

Leveraged the use of social media to sell tickets to eventsGarnered event publicity by contacting local and national press outletsPitched to local restaurants in BostonHosted events, leading participants through 4 restaurants in one night

Drafted press releasesCreated and organized database of clients and contactsDesigned and implemented email blasts Contacted record label executives to negotiate artist collaborations

Collect and log data for experimental trialsConducted field experiments at research sitesProcessed and analyzed avian vocalizations using spectrogram softwareRan statistical analyses on collected data