• Launched the integrated marketing and sales strategy of a multi-million-dollar global experiential entertainment company across individual ticket sales, group sales, and private events from a pre-opening corporate awareness campaign to pre-sale and grand opening of the first location (budget $2M+). Lines of business beyond daily admission included a café, retail store, and cocktail lounge.• Led all strategic implementation related to paid, earned, and owned media, including but not limited to: SEM and SEO, creative development, website launch, digital display, paid and organic social, extensive out of home, broadcast/streaming platforms, local, regional and national press, promotional and paid influencer marketing, and email database management.• Proactively solicited new business and partnerships to develop brand and drive consumer awareness and interest; over $500K in promotional value secured in first 8 months of operation. • Managed relationships with multiple external agencies (media, public relations, influencer, creative), internal stakeholders, principals and partners.• Analyzed consumer insights to make strategic recommendations across all lines of business.• Spearheaded sales and marketing team recruitment and onboarding; effectively managed, developed, and mentored day-to-day functions of team including a Group & Tourism Sales Manager, Private Event Sales Manager and Coordinator, Marketing Manager, and Digital Marketing Coordinator.• Expanded role as key decision maker across all revenue-generating facets of business including Food & Beverage (café and 21+ activations), Guest Relations, and Retail.• Oversight on all Las Vegas brand strategy as it relates to pre-opening awareness marketing, grand opening, and post-opening sales strategy.• Significant contribution as leading voice on-site in all corporate- and client-facing communication.

• Served as lead project manager for a cross-functional, 23-person team overseeing all brand strategy - marketing, integrated media, digital, sales, promotions, pricing, creative, public relations, and guest experience – for all family entertainment and theatrical productions in a collaborative, highly-matrixed organization.• Negotiated and booked 104 individual shows over 16 multi-day engagements within MSG's portfolio of venues (Madison Square Garden, Hulu Theater at MSG, Radio City Music Hall, Beacon Theatre, The Chicago Theatre, Wang Theatre in Boston) in fiscal year 2019.• Changed operating model within the Family & Performing Arts portfolio from management to growth (+$1M YOY AOI in 2019).• Maximized event profitability by driving nearly $1.7M AOI through series sponsorships and in-venue ancillary offerings in fiscal year 2019.• Analyzed data and market research to formulate and execute strategy for maximizing ticket profitability (+$600K YOY in incremental ticket revenue generated by dynamic pricing).• Partnered with internal and external teams representing building operations, production, security, guest services, sponsorship, VIP services, food & beverage, merchandising, and group sales on all events to maximize in-venue revenue opportunities.• Established fiduciary responsibility and fluency in the creation and development of pro forma financial statements and forecasting/management of event P&L statements for an average of 147 shows annually.• Identified opportunities to upsell additional MSG events (Christmas Spectacular, Knicks and Rangers Family Days, Venue Tours) with cross-brand packaging and promotion.

• Served as day-to-day contact for family and performing arts events across all MSG venues, averaging 147 individual shows over 17 engagements annually.• Managed all ticketing builds, ticket inventory, relationship with Ticketmaster, and promotional discount execution. • Oversaw execution of ad plan, creative, PR and group sales strategy.• Directed all on-site activation including pre-show guest experience, merchandise, food & beverage offerings, customer experience, and meet & greets.• Researched and compiled quarterly competitive analysis across all markets.• Developed recommendations for on-sale timing, show schedule, pricing, and discounting for all events.

• Strategized directly with artists, artist management, record labels, business managers and lawyers to develop and implement touring strategy for artists ranging from club-level to arena-level talent.• Communicated and negotiated with national and local concert promoters and talent buyers to obtain most advantageous financial deals for artists.• Routed and confirmed all aspects of artists' tours both domestic and international including show scheduling and itineraries, ticketing, merchandising, production, sponsorship, marketing plans, and promotional schedules.• Attended artist showcases and music conferences regularly to scout potential additions to our client roster; successfully pitched and signed four artists.• Planned, produced, managed, and traveled with multi-million dollar, 14-city amphitheater comedy tour and subsequent theater tour featuring up to 12 artists per show.• Oversaw all activities both in lead-up and on-site execution related to both amphitheater- and theater-level comedy tours including tour branding, merchandising, press fulfillment, VIP and sponsorship activation, media junkets, show script, tour accounting, hospitality, stage management, and travel logistics.