Nicole Abendroth Email & Phone Number

Green Bay, WI, US

• Lead web enhancement initiatives to improve user experience as it relates to content (i.e., personalization, on-site navigation, interactive content types).
• Conduct SEO keyword research and analysis for content ideation and production. (Tools: Google Search Console, Conductor Searchlight, Semrush.)
• Help maintain and train others on Thrivent's web content management system (WCMS).
• Edit, write and publish articles and pages to digital content library.
• Collaborate with vendors, business partners/distribution, legal, compliance, creative and communications to deliver on enterprise-wide content needs.

Appleton, Wisconsin, United States

• Onboarded Thrivent.com onto a brand new Web Content Management System (WCMS).
• Managed relationships between web team and product SMEs, compliance, and legal to strategize new web content.
• Provided digital copywriting, copy editing and review.
• Conducted industry competitor research and SEO analysis to inform content strategy.
• Collaborated on a dynamic agile team of digital marketers, UX writers and UX designers.
• Met with key stakeholders, provided status updates and refined scrum stories and backlog.

Appleton, Wisconsin

• Produced creative copywriting and visual design for digital marketing content tied to lead generation and prospect nurture streams. (Deliverables included emails, web periodic content articles, landing pages, PPC [SEM].
• Strategized a year-long content calendar with thorough topic and tactic recommendations based on SEO performance, customer survey responses, web form submissions, social media engagement, and campaign success metrics.
• Developed and led design on customer persona profiles segmented by age and stage of customer journey.
• Collaborated across agile team of UX/UI designers and researchers, developers, project managers and copywriters to launch new corporate website.
• Conducted market research, user tests, surveys and interviews to gather consumer data, experiences and testimonies.
• Analyzed performance of digital content and consult on recommendations to enhance Search Engine Optimization (SEO).

Appleton, Wisconsin

• 'Thrivent' magazine is the external member publication of Thrivent, a Fortune 500 financial services organization. The publication is distributed quarterly to more than 1 million households. As an intern for the.
• Wrote member spotlight features and articles related to community involvement by Thrivent members.
• Revised existing magazine pieces for periodic web content; optimized content for Search Engine Optimization (SEO).
• Conducted supporting research and interviews.
• Reconfigured content for online and/or social media use; built and maintained content inventory documentation.

Appleton, Wisconsin

• Thrivent Action Teams is a grassroots volunteer program offered by Thrivent Financial as a benefit to its 2.3 million members. Each member may apply for up to $500 per year to execute a fundraiser or service project to.
• Designed collateral pieces and met creative writing needs for Thrivent Action Teams program (e.g. social media content [Facebook, Instagram, LinkedIn, Twitter, Google+, Hearsay], flyers, email/mailer verbiage, periodic.
• Pitched graphic design concepts and mock-ups to Thrivent's creative services, supply chain, brand and legal teams.
• Strategized social media direction and campaigns.
• Conducted research and phone interviews to enhance stories.
• Attended Thrivent Action Teams projects hosted by Thrivent members to gather original interviews, photographs and video footage for marketing and social media use.

Greater Minneapolis-St. Paul Area

Provide copywriting, copy editing, SEO and content strategy to a health insurance client on a freelance basis.

Madison, Wisconsin Area

• Produced original news stories related to language study at UW-Madison (e.g. student and alumni achievements, faculty research and outreach, etc.).
• Conceptualized and carried out marketing campaigns to increase UW-Madison student, faculty, and staff awareness of language programs, Language Institute services, resources, and programs, and the value of language study.
• Worked with staff to maintain and improve Language Institute social media presence (Facebook, Twitter); increasing audience by 10 percent.
• Worked with staff to maintain and improve languages.wisc.edu website.
• Worked with staff to plan and execute Language Institute events for undergraduates.

Madison, Wisconsin Area

• Throughout the 2015-2016 winter recess, I coded 300 articles related to gun policy for a short-term research project conducted by the UW-Madison Department of Communication Arts. My duties required the following:
• Read and systematically documented key characteristics of each media sample.
• Analyzed the views expressed in each article.
• Analyzed the type of media and strategic intentions of each article.
• Examined the overall range of media coverage relating to gun policy.

Madison, Wisconsin Area

• Wrote stories and profiles on events, incident reports, influential people and new developments pertaining to the University of Wisconsin-Madison campus.
• Attended events, conduct research and interviews to enhance articles.
• Demonstrated strengths in AP-style writing and copy editing.
• Analyzed quotes and press releases.