Nicole Lewis

Nicole Lewis Email and Phone Number

CMO | Advisor/Investor | former Riot, Epic | co-creating brands with the communities that love them @ Free State Kansas Inc.
Nicole Lewis's Location
Oakland, California, United States, United States
Nicole Lewis's Contact Details
About Nicole Lewis

I’m an integrated marketing practitioner and thought leader living at the intersection of global urban culture, creativity and nerdcore entertainment. I specialize in co-creating brands with the communities that love them; having led marketing for global entertainment icons such as League of Legends, Rock Band, Dance Central, Fortnite, Unreal Engine and most recently the smash billion-dollar hit VALORANT. VALORANT pushed the boundaries with an ‘unapologetically global’ approach that denied the Western gaze its supremacy, building strong local audiences worldwide through bold hyper-local authenticity.I achieve business results that add millions to the bottom line through cultivating tight strategies, excellent leaders and great teams; and I’m able to steward marketing approaches as diverse as Comms, Brand, Performance, Content, Creative, Influencer, Community, & Product Marketing into highly effective integrated experiences with global resonance.In my seventeen-year career, I have held senior marketing leadership positions with companies such as Rockstar Games, Epic Games, Harmonix Music Systems, and Riot Games; as well as advising an eclectic mix of startups in the tech, music, arts, and culture spaces. I’ve led teams as small as 4 and as large as 100.A graduate of UCLA Anderson School of Management, Wesleyan University and Johnson Projects in East Harlem, NYC; I love to shoot the shit on philosophy, hip-hop, sci-fi, and tacos. I’m interested in meeting authentic creators at all scales across the spectrum of arts and entertainment, for all kinds of chats. Let’s get some coffee or tacos together.I’m nomadic – you can generally find me on the West Coast in the winter, the East Coast in the fall, and Europe in the summer.

Nicole Lewis's Current Company Details
Free State Kansas Inc.

Free State Kansas Inc.

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CMO | Advisor/Investor | former Riot, Epic | co-creating brands with the communities that love them
Nicole Lewis Work Experience Details
  • Free State Kansas Inc.
    Independent Advisor
    Free State Kansas Inc. Mar 2023 - Present
    My practice right now consists of advising clients building companies, brands and acts that represent what the next thirty years of entertainment, arts and culture will look like (It’s going to look a lot more Queer, a lot more Brown, and a lot more tech-fluid). I can help you make the right audience-building decisions for your business in the areas of: brand building, integrated marketing strategy (community, creative, channel), go-to-market/launch strategy, marketing organizational design, partner selection, and developing marketing teams and leaders.
  • Chief
    Member
    Chief 2020 - Present
    New York, Ny, Us
  • Howl
    Chief Marketing Officer
    Howl Sep 2023 - Jul 2024
    New York, New York, Us
  • Riot Games
    Global Head Of Marketing, Action Category
    Riot Games Jul 2021 - Jan 2023
    Los Angeles, Ca, Us
    I led global marketing for a portfolio of emergent games including the VALORANT franchise, Project L, and unannounced projects. I inspire & lead teams to deliver the innovative, 360-degree player experiences that drive revenue, engagement, growth, community & cultural relevance.
  • Riot Games
    Global Head Of Marketing, Valorant Franchise
    Riot Games Feb 2020 - Jul 2021
    Los Angeles, Ca, Us
    I led global 360 marketing strategy, & central execution, for Riot's first new IP - VALORANT. VALORANT is a stylish, character-based 5x5 tactical shooter where abilities create new opportunities to show off your gunplay prowess.
  • Riot Games
    Global Head Of Publishing, League Of Legends Franchise
    Riot Games Apr 2016 - Feb 2020
    Los Angeles, Ca, Us
    Led global marketing strategy and central marketing execution for the League of Legends Franchise: PC MOBA, Teamfight Tactics & LoL: Wild Rift.
  • Epic Games
    Director Of Marketing
    Epic Games 2013 - 2015
    Cary, Nc, Us
    Grew & led the marketing discipline in Epic’s first years as a self-publishing developer. Responsible for leading and managing all marketing strategy & tactics including: Brand Marketing & Strategy Development, PR & Influencers, Web, Creative Production & Video, Paid Media, Community & Social Media, 1st Party & Co-Marketing; for both games & the engine product. Grew and managed team of 14 + external support.
  • Harmonix Music Systems
    Director Of Marketing
    Harmonix Music Systems 2012 - 2013
    Boston, Ma, Us
    Led co-publishing relationship with 3rd party marketing organizations, providing strategic direction and execution support for Dance Central 3, Fantasia: Music Evolved and 2 un-announced titles in development. Brought to market Harmonix’s 1st self-published digital title, Rock Band Blitz. Came back for a stint in late 2015 to lead the self-publishing of Rock Band 4.
  • Rockstar Games
    Senior Product Manager
    Rockstar Games 2009 - 2011
    New York, New York, Us
    Brand management, strategic planning and creative development on L.A. Noire & Max Payne 3.
  • Activision Blizzard
    Global Brand Manager
    Activision Blizzard 2006 - 2009
    Santa Monica, California, Us
    Strategic planning, brand management and campaign execution on three hardcore shooter franchises for id Software & Raven Software.

Nicole Lewis Skills

Digital Marketing Strategy Brand Management Marketing Video Games Digital Media Marketing Strategy Product Management Creative Direction Customer Insight Market Research Digital Strategy Online Advertising Strategic Partnerships Public Speaking Product Marketing Social Media Management Online Marketing Competitive Analysis Financial Modeling Monetization Integrated Marketing Marketing Communications Entertainment New Media Web Analytics Content Strategy Qualitative Research Interactive Entertainment Business Writing Art Direction

Nicole Lewis Education Details

  • Ucla Anderson School Of Management
    Ucla Anderson School Of Management
    Marketing & Strategy
  • The Wharton School
    The Wharton School
    Digital Marketing Strategies For The Digital Economy
  • The Wharton School
    The Wharton School
    Women'S Executive Leadership
  • Wesleyan University
    Wesleyan University
    Economics)

Frequently Asked Questions about Nicole Lewis

What company does Nicole Lewis work for?

Nicole Lewis works for Free State Kansas Inc.

What is Nicole Lewis's role at the current company?

Nicole Lewis's current role is CMO | Advisor/Investor | former Riot, Epic | co-creating brands with the communities that love them.

What is Nicole Lewis's email address?

Nicole Lewis's email address is ni****@****mes.com

What is Nicole Lewis's direct phone number?

Nicole Lewis's direct phone number is +131073*****

What schools did Nicole Lewis attend?

Nicole Lewis attended Ucla Anderson School Of Management, The Wharton School, The Wharton School, Wesleyan University.

What skills is Nicole Lewis known for?

Nicole Lewis has skills like Digital Marketing, Strategy, Brand Management, Marketing, Video Games, Digital Media, Marketing Strategy, Product Management, Creative Direction, Customer Insight, Market Research, Digital Strategy.

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