-Maintains influencer budget of $1,6 million - Negotiates contracts and organization with micro and macro influencer programs that are focused on driving product adoption- Monitors influencer content to ensure compliance with brand voice and guidelines-Builds comprehensive influencer content calendar with over 60 influencers to continually drive brand awareness and engagement- Identifies new opportunities for collaborating with established influencers and researches new influencers to build relationships with-Tracks Key Performance Indicators (KPIs) to measure the campaign’s success and works with Acquisition team in promotion of influencer content

- Guides design, content, marketing, QA, and development teams to launch conversion-optimized microsite experiences for the eCommerce Wix product.- Orchestrates project kickoffs, devises timelines, and spearheads quarterly marketing campaigns from conception to completion.- Develops escalation processes to identify website roadblocks and increase team productivity.

- Oversaw marketing department—including social, paid acquisition, affiliate, and influencer channels—while meeting $2M annual revenue goals.- Managed employees, created growth plans, and maintained weekly check-ins.- Oversaw website conversion rate optimizations and UX optimizations.

- Launched go-to-market strategy, conducted in-depth competitor research, and managed $2M budget for sister company Apparent Insurance.- Oversaw internal adoption of new brand within company, while training 20+ employees on brand guidelines.- Optimized and tracked $400k+ in paid social media ad spend, while driving 60% increase in conversions.

- Created social media and blog content to increase reach, followers, and brand awareness.- Accelerated client growth by building campaigns to increase conversions and decrease CPMs.Clients included: Colorado Homes Magazine, Tobi, Members Only, The Sherman Market & Lofts, Lively.

Promoted from Production Coordinator to Integrated Producer within 6 months of holding the position.- Managed 60+ client accounts and oversaw website builds, social media campaigns, and SEO initiatives to drive results.-Developed strategic growth plans for customer success and maintained a 99% customer retention rate.

-Managed 60+ client accounts and oversaw website builds, social media campaigns, and SEO initiatives to drive results.-Developed strategic growth plans for customer success and maintained a 99% customer retention rate.

- Wrote daily posts on social media platforms such as Twitter, Facebook, and LinkedIn to increase reach.- Created content that engages followers and creates interest in the company.- Responded to social media inquiries about online activities in a timely and courteous fashion.- Analyzed site performance and made recommendations on content and site features.

- Created insertion orders for the local advertising clients on a daily basis.- Assisted with targets and launched campaigns; provided quality assurancefor live ads.- Maintained time buy and ad sales inventory tracking system daily.- Provided packagers with reports regarding episodes, air schedules, house numbers, etc. - Provided schedule information to internal and external clients.