Managed and coordinated content distribution across various sectors, led innovative content and branding strategies. Demonstrated strong communication and collaboration within the team and with clients, and efficiently managed project timelines and marketing calendars to align with product and service releases.

Specialised in developing diverse digital content for websites and Chinese social platforms, focusing on client-specific promotional needs and synchronising content with product launches.- Content Creation: Created and managed digital content including copies, graphics, videos, and animations across the website and Chinese social platforms (e.g., WeChat, RED, Weibo, etc.). Utilised CRM tools to enhance marketing metrics, reporting, and campaign performance analysis.- Communication… Show more Specialised in developing diverse digital content for websites and Chinese social platforms, focusing on client-specific promotional needs and synchronising content with product launches.- Content Creation: Created and managed digital content including copies, graphics, videos, and animations across the website and Chinese social platforms (e.g., WeChat, RED, Weibo, etc.). Utilised CRM tools to enhance marketing metrics, reporting, and campaign performance analysis.- Communication Skill: Effectively communicated with clients in various industries, such as fashion, cosmetics, and government, to discern their unique promotional needs and identify key messages for their campaigns.- Attention to Detail: Maintained a keen attention to detail by organising complex content into logical, reader-friendly formats, ensuring error-free and grammatically accurate copy. Conducted thorough proofreading to guarantee consistency and error removal.- Time Management: Administered marketing calendar and posted new content to coincide with new product and service releases. Show less

- Charged with commercial negotiations, reach cooperation with Off-White creating commercial fashion video for advertising use. And that production was posted on Australia's GQ fashion magazine.- Participating in producing of short film Wang Cai. Responsible for managing the crew members, including coordinating the commuter shuttles, arranging working meals and preparing call sheet. And making Behind-The-Scenes.

- Acted as program director assistant in the Kankanertan TV program, in charge of everyday manuscript editing, daily news collection and consolidation. Independently completed the video editing work. - Took part in the Run, Baby TV program and was accountable for designing program advertising and marketing plans and assisting in the program recording. Also, coordinating with three kindergartens and educational institutions in negotiating the recording schedule.