Nicole Barbato Email & Phone Number

San Diego, California, United States

Carlsbad, Ca

As the Social Media Department Manager I oversee the social team, multiple campaigns and I am responsible for:Social Media Marketing and Advertising • Strategic oversight of multiple social media campaigns • Creating and presenting social media strategies to clients • Managing all social media advertising • Facebook Advertising - creating, launching and monitoring multiple ads for a variety of clients including campaigns to grow Pages and drive engagement and referral traffic. • Reporting on social media campaign results on a monthly basis (Google Analytics, Facebook Insights and more)• Content calendar development including monthly budgets • Ensuring workflow efficiency and creating new innovative ways to increase performance and further improve results with the marketing team. • Constantly auditing and improving the way the social department runs. Looking for new services to be offered and making sure current offerings are up-to-date. • Managing the social media department members and ensuring all work is executed. • Staying up-to-date with changes or impending changes on social media platforms.• Continually educating internal team on best practices and latest social platform updates.Content Management and Content Marketing Currently I am also managing the content for several clients. Responsibilities include: • Developing relevant and timely blog post topics to be used on the website as well as social channels. • Ensuring clients content marketing goals are being achieved with blog posts • Editing, optimizing and publishing content. • Measuring results of content marketing campaigns

Charlotte, North Carolina Area

(Formerly Ephricon Web Marketing) Assist with client campaigns to increase website traffic, improve search rankings and increase website conversions/leads in a variety of industries. Manage both on-site and off-site optimization, including link building and online PR campaigns, content creation and more.Straight North acquired Ephricon in August 2013.

Charlotte, North Carolina Area

•Link building•Data entry•Online research•Basic copywriting•Data analysis•Pitching bloggers•Managing budgets, tasks, small projects•Building/improving WordPress sites•Problem solving, trouble shooting web applications & code•Play a direct role in maintenance, tech support, and administration of company-specific technologies

Charlotte, North Carolina Area

•Interact with consumers in a fast- paced team environment.•Assisted with day-to-day projects to uphold the corporation's image.•Responsible for training and mentoring new employees and integrate them into the GAP culture.•Provide great customer service and sales assistance while promoting the Gap brand.

Charlotte, North Carolina Area

• Provided real time data information to the company about current competition and new research on each product implemented.• Responsible for tracking and updating a database of retailers carrying Dublin Dog products.• Provided owner with consumer insight of their purchasing behaviors and trends.• Researched, developed and expressed ideas and opportunities.• Gathered, compiled and reported data information relevant to the product.