Nicole S. Baumer Email & Phone Number

Lansing, Mi, Us

I manage and oversee the agency’s transportation, environment, and community development programs, which includes determining community planning priorities, managing staff to fulfill technical needs of our work programs, and developing plans and projects to achieve a sustainable and thriving region. I am charged with finding innovative ways to connect local organizations and governments to funding, technical assistance, data resources, and opportunities to discuss trends and challenges affecting the Greater Lansing area.Tri-County's transportation program is responsible for channeling federal funds to local communities for road, transit, bicycle and pedestrian, safety, and operational improvement projects, implementing hundreds of millions of dollars' worth of investment into the region's transportation system. I lead the team in using data to analyze regional trends and create plans for the efficient movement of those who live, work, and play throughout the region.The community development program focuses on the economic vitality and meaningful development of the region's urban and rural communities through implementation of a region-wide economic development strategy. I connect organizations to federal and state funding for infrastructure and economic and workforce development projects, and build partnerships and collect data to tackle the region's most pressing challenges impacting economic prosperity and sustainable land use practices, including housing attainability.Tri-County's environmental program brings local communities together to promote regional water and air quality strategies that transcend political boundaries and fulfill local requirements for state and federal regulatory programs. I guide staff in providing technical assistance to local governments and educating the public on how to protect our environment's built and natural resources, including mobile emissions, stormwater, groundwater, surface waters, and drinking water infrastructure.

Lansing, Mi, Us

Following a significant leadership role in the restructuring and redevelopment of Tri-County’s programs and policies, I took on increased responsibilities with the marketing and public relations efforts for the agency, including leading an agency-wide strategic visioning effort and developing a new mission statement, brand identity, and website.

Lansing, Mi, Us

The Tri-County Regional Planning Commission leads innovative public planning for Clinton, Eaton, and Ingham counties to foster prosperity in Mid-Michigan’s communities. Tri-County works to develop a sustainable future for our region's economy, natural resources, and transportation system and infrastructure.I led all traditional and digital communications, marketing, and public outreach initiatives for Tri-County. Digitally, I coordinated program email blasts and public surveys; posted and created content for social media; managed and designed websites; and created branding materials. For traditional media, I produced event flyers, brochures, mailings, and educational materials; designed and formatted technical documents; and wrote publications, including newsletters and press releases. I also coordinated events and developed public involvement efforts for our four program areas.

Okemos, Mi, Us

As a nonprofit organization with over 300 projects and research initiatives, MPHI collaborates with various academic, nonprofit, public, and private institutions to improve public health and solve complex issues within the health field.I developed a strategic communication plan for the Institute, which included organizational objectives, digital marketing strategies and public relations activities, a social media content calendar, website design concepts, and an editable action plan. I also assisted design and graphics staff with film and PowerPoint editing, and office photography. Additionally, I collaborated with staff outside the communication office on a variety of projects such as Medicaid consumer engagement studies and Google Analytics for Michigan Health IT. I composed reports, presentations, written content, and other documents regarding public health research and initiatives. I also assisted with coordinating client meetings and managed multi-media audiovisual technologies for MPHI’s Interactive Learning & Conference Center.

Lansing, Michigan, Us

The Office of Policy and Legislative Affairs (OPLA), within the State of Michigan's Department of Licensing and Regulatory Affairs (LARA), works directly with the State legislature to enact laws and manage inquiries concerning departmental programs and policies. OPLA also disseminates press releases and imperative information to the legislature as necessary.During my time at OPLA, I communicated between legislative and bureau offices to resolve over 3,500 constituent inquiries. I responded to general public, legislative, and press communication regarding statutes and bureau programs. I have become particularly experienced with the legislative process; legal topics, such as labor disputes, licensing processes, and various statutory codes; tactical and expeditious problem solving; and strategic and professional conduct.Additionally, I researched numerous house and senate bills and collaborated with staff to monitor legislation and review bill analyses. I implemented and directed several new departmental processes, including tracking procedures for statutorily required bureaucratic reports, compiling obsolete legislative reports for Office of Regulatory Reinvention recommendations, and pulling data for office progress reports and constituent inquiries.

Indianapolis, Indiana, Us

The Beta Theta chapter of Alpha Xi Delta is one of 127 chapters nationwide dedicated to helping women realize their potential through sisterhood, leadership, knowledge, and service. Alpha Xi Delta is one of 14 sororities within Michigan State University’s Greek community, which includes 63 multicultural fraternal organizations.As the 2015 Public Relations Vice President, I served on an eight-member executive committee that governed over 150 members. I also managed my own public relations council and delegated publicity, social media, apparel, marketing, and internal and external communication tasks to council members. Being the newest sorority on campus, I implemented a publicity and marketing strategy to improve our external and internal image. I incorporated communication activities with local media, alumnae, current members, potential new members, the Greek community, university representatives, and local East Lansing businesses. Additionally, I assisted in generating promotional, advertising, and graphics materials for these activities, which included social media fundraiser events and posts, fundraiser and chapter apparel, gifts to students on campus, and social media posts of members’ accomplishments, birthdays, and community involvement. Engagement on social media increased by an average of 97% per post during my term. I also managed our website's content, photos, and design.I assisted in planning semiannual alumnae functions and receptions, and collaborated with the programs council to organize philanthropy events. Philanthropy events included percentage night fundraisers for Autism Speaks at local restaurants, and events on campus promoting awareness of autism. I also arranged photoshoots, often as the photographer, for internal public relations and website materials.

Ele’s Place is a nonprofit, community-based organization dedicated to creating awareness of and support for grieving children and their families. Through peer support group programs, Ele’s Place helps children cope with the death of a parent, sibling, or other loved one.As their marketing and public relations intern, I managed the official Facebook page and established a social media marketing plan, which included a content calendar and two social campaigns. These efforts increased social media engagement by an average of 85% per post. I also assisted with preparation and implementation of their 5k fundraiser, Ele’s Race, and served on the planning committee. I coordinated race publicity on social media; utilized Constant Contact to communicate with and distribute race information to race sponsors, participants, and volunteers; interacted with local donors and vendors; attended weekly meetings addressing event coordination; and evaluated the race’s success with the committee.In addition to this internship, I volunteered for Ele’s Place fundraising and donor events for over 10 years, assisting with and directing setup and cleanup, greeting duties, programmatic ceremonies, sponsor and speaking schedules, volunteer coordination, event planning and press conferences.

Bachelor’S Degree, Advertising | Minor, Public Relations

High School