Nicole Belcher Email and Phone Number

Supporting design systems as well as the greater product groups inside Coinbase to design experiences and visual frameworks.

While at Shopify, I worked on the Shopify Fulfillment Network (SFN) and Logistics teams where I led the brand's visual systems, designed marketing campaigns and created landing pages. SFN merged into Shopify Logistics, where the latest Shopify acquisitions, Deliverr and 6RS, came together to create a port to porch experience for merchants and warehouse operators.🚀 Art directed, designed and launched Shopify's first Logistics brand including:• New logo & brand identity system with graphic assets, color palette, iconography and photography• Logistics teaser video that shipped with the announcement of the organization• Marketing landing page for Shopify Logistics dot com📦 Designed several initiatives for Shopify Fulfillment Network including:• Universal marketing UI component library that allowed for efficient asset creation across email, social, ads and landing pages.• SFN dot com refresh with an entirely new color palette, graphic assets and layout design. I conducted several interviews with merchants to walk through the original pages and collected feedback based on the content, design and information architecture. Internally, I ran a workshop with around a dozen people across engineering, marketing and design to participate in a competitive landscape audit and page building exercise.• Simplified cost calculator page and UI design to show price transparency around fulfillment and storage. I collaborated with our growth product teams to create a cohesive experience between Shopify dot com and the admin.• Merchant story video creation where I designed frame by frame boards and style frames, reviewed motion and worked closely with Shopify's core video team.• Targeted marketing initiatives like our paid ads where I designed and animated for Google, Facebook and Instagram. This increased leads by +110% and 3x as many app installs.

As the lead brand designer at The Dyrt, I managed a small team of designers and a copywriter. In addition to supervising a team, I designed multiple initiatives with stakeholders across product and marketing including the redesign for The Dyrt dot com, the app, and a brand logo and design system. I maintained our marketing funnel with email campaigns, animated paid social ads, annual reports, trade show assets, holiday sales, and partnerships.

During my time at Califia Farms I helped form the creative team that exists today. I built our process from the ground up and maintained a high level of output and craft to run an in-house studio. Here are some of my accomplishments while at Califia:• Delivered an average of 40 completed design projects per month. Juggling anywhere from 5-10 projects per week.• Managed third party vendors, freelance designers and a design intern.• Developed our new brand vision through an updated style guide, competitive audit, conceptualization, photo styling and brand strategy implementation across all channels including the overhaul of our website and social media channels.• Developed an efficient photo shoot process that includes a comprehensive shot list template.• Helped create a design process and project management system that achieves a level of optimal efficiency and work output to address cross-departmental needs.• Worked with a larger leadership team and CEO to ideate the evolution of the brand's voice and tone.• Worked with our Sales, Marketing, Finance, E-Comm/Digital and Experiential teams to deliver on their briefs for anything from POS items/shopper marketing, Amazon PDP, tradebooth activations, social media, website, sell sheets, packaging, product innovation, A/B testing for digital and styling photoshoots.

As a Designer within the Starbucks Global Creative Studio, I worked with a team of 5 designers developing in-store promotional concepts and brand initiatives for all North America store locations. Responsibilities include trend forecasting for seasonal product launches, creating point of sale displays and signage for store locations, and art directing food and beverage photoshoots — all while working within company brand guidelines.

As a Designer at Hum Creative, I was one of two designers in a small but mighty studio of 12 that worked on mainly branding and identities for local Seattle clients. Responsibilities include pitching work to potential clients, creating presentations for brand mood boards and strategy outlines, and developing systems for brands.

As an Art Director at Publicis, I created work for T-Mobile and Seabourn Luxury Cruise Line. Responsibilities include pitching work to clients, creating presentations, and working alongside designers and editors to give feedback.