Nicole Bent, Mba Email & Phone Number

Reston, Virginia, Us

As Marketing Director at Meridian Knowledge Solutions, I lead transformative marketing strategies that align with organizational goals and drive measurable results. My role encompasses:*Strategic Marketing Leadership: Overhauled foundational strategies across digital marketing, product positioning, event marketing, public relations, social media, MarTech, content creation, analytics, SEO, and sales enablement.*Product Marketing Expertise: Designed and implemented comprehensive product marketing strategies, including promoting product release updates to inform customers and prospects about new features and enhancements, driving product adoption and satisfaction.*Customer Marketing Campaigns: Developed targeted campaigns to engage, retain, and upsell existing customers, enhancing their experience and fostering brand loyalty through personalized content and communications.*Event Marketing Excellence: Directed all facets of event marketing, including planning, design, coordination, and logistics, for pre-and post-event success.*Digital Transformation: Relaunched social media platforms and spearheaded a comprehensive website redesign to elevate user engagement and brand presence.*Operational Efficiency: Optimized critical marketing tools like Salesforce, HubSpot, and SalesIntel to ensure seamless system integration and streamlined workflows.*Engagement and Lead Generation: Designed and executed targeted email marketing campaigns, achieving significant audience engagement and lead conversion growth.Through a customer-centric, data-driven approach, I empower Meridian Knowledge Solutions to strengthen its market position, drive customer engagement, and deliver exceptional value to its clients.

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Lehi, Utah, Us

As Director of Digital Marketing at GUIDEcx, I led strategic initiatives to enhance brand awareness, drive online visibility, and generate high-quality leads, contributing to revenue growth and business success. Key achievements include:*Strategic Digital Growth: Developed and implemented comprehensive digital marketing strategies, significantly increasing website traffic and conversion rates.*Capterra Review Strategy: Spearheaded a successful Capterra review campaign, driving a 1,000% increase in website traffic and strengthening the company’s reputation in the marketplace.*Website and Campaign Optimization: Revitalized underperforming website and digital marketing efforts, increasing website traffic by 30% and improving conversion rates by 76.25%.*MarTech Leadership: Established and oversaw the implementation of marketing technology systems to enhance campaign performance, reporting, and team efficiency.*Data-Driven Decisions: Utilized analytics to refine strategies and measure campaign effectiveness, ensuring alignment with business objectives and delivering measurable ROI.At GUIDEcx, I was instrumental in driving digital transformation, optimizing marketing performance, and elevating the company’s online presence in a competitive market.

Framingham, Ma, Us

As Director of Digital Marketing at Rave Mobile Safety, I led initiatives to enhance lead generation, boost revenue, and optimize digital channels. My role was pivotal in driving measurable results and aligning marketing efforts with business goals. Key accomplishments include:*Comprehensive Digital Strategy: Designed and executed an integrated digital marketing strategy encompassing SEO, SEM, CRO, and social media, resulting in a 40% increase in lead generation and a 20% rise in overall revenue.*Team Leadership and Budget Management: Managed a high-performing digital marketing team and oversaw a $500,000 annual budget, achieving the company’s first positive Return on Ad Spend (ROAS) for its SEM program.*Website Redesign: Directed a complete website overhaul to improve user experience and functionality, leading to a 19.99% increase in site sessions and a 40% improvement in conversion rates.*Performance Optimization: Leveraged analytics and testing to refine digital campaigns, ensuring maximum ROI and alignment with strategic goals.At Rave Mobile Safety, I contributed to the company’s digital transformation and revenue growth by optimizing campaigns, streamlining operations, and enhancing customer engagement.

Burlington, Vermont, Us

As Director of Digital Products at iMarket Solutions, I drove innovation and efficiency across paid media, SEO, and social media teams while managing digital campaigns for over 100 clients. Key contributions include:*Strategic Leadership: Oversaw digital product offerings, ensuring alignment with client goals and business growth.*Campaign Performance Optimization: Implemented new strategies and structures that reduced cost-per-lead (CPL) from over $200 to $85, increasing conversion rates by more than 20%.*Team Oversight: Directed a multi-functional team of digital marketing professionals, fostering collaboration and innovation.*Revenue Growth: Enhanced client campaign performance, contributing to measurable ROI for clients and the business.

Burlington, Vermont, Us

As SEM Manager at iMarket Solutions, I managed and optimized large-scale paid search campaigns across multiple industries. My efforts focused on delivering measurable improvements in performance and efficiency. Key accomplishments include:*Paid Search Excellence: Managed SEM campaigns with a monthly ad spend of $200K, achieving significant improvements in key performance metrics.*Data-Driven Strategy: Applied data insights to refine campaign targeting and bidding strategies, reducing costs and increasing client satisfaction.*Cross-Channel Integration: Collaborated with SEO, social media, and email teams to create cohesive marketing campaigns that boosted overall performance.*Process Improvement: Streamlined campaign management processes to improve efficiency and scalability.At iMarket Solutions, I played a critical role in achieving exceptional results for clients by optimizing campaigns and leveraging data-driven insights.

Asheville, Nc, Us

•Develop and launch traditional and digital marketing campaigns for professionals and small businesses •Train clients on how to create and use a WordPress website for their business•Provide digital marketing audits for small businesses and professionals to develop individualized digital strategies and marketing plans •Google Analytics and Tag Manager audits, support and implementation•PPC accounts audits, setup, and maintenance•Full digital marketing campaign management, including paid search, SEO, website, content, paid search, and display.

Denver, Co, Us

As a Digital Marketing Manager, I performed outstandingly as a key liaison between the demand generation team and key stakeholders for growing the business. I directed all aspects of Google Analytics, B2B PPC, SEO, Display, and Google Tag Manager to take the SaaS product demand generation capability to the next level. I have acted as a digital subject matter expert to surpass company goals by working closely with cross-functional teams, including product marketing, CTO office, campaign managers, social media manager, marketing operations, and sales, arranged and directed training and mentoring sessions to boost multiple teams' skills regarding paid search and search engine optimization. I have overseen data collection and reporting functions, including Google Analytics, Google Tag Manager Implementation, and enhancements.• Known for growing and maximizing organizational online campaign portfolio through testing, landing page optimization, bidding strategies, strong messaging, and agency management while measuring the growth of display and PPC ads.• Improved day-to-day digital marketing operations by providing effective and advanced suggestions to critical stakeholders, as well as tracked campaign results and reported and analyzed all display and PPC initiatives and campaigns daily.• Promoted brand awareness and leads by increasing the critical website metrics, including:• Increased CVR from 8.9% to 13.10%. | Overall, Sessions increased by 19.99%.• Decreased Bounce Rate from 60% to 47.80%. | Organic Sessions increased by 39.27%.• Increased Avg Session Duration from 1:30 to 5:40. | Pages per session increased from 1.5 to 2.0.

Aurora, Co, Us

I conducted in-depth research in this role to identify, examine, and initiate a Google Virtual Tour of our main campus. Spearheaded complex projects for social and reputation management initiatives, comprising best practice guidelines, social media audit, competitive analysis, and process execution as per agreed specifications. I have improved paid search performance based on click-through rates, traffic, and conversions. Optimized content’s reach and engagement with key audiences by working in conjunction with content specialists to create high-quality content. I have reviewed and assessed the latest technologies and digital practices for maintaining the company at the forefront of digital marketing and social media developments.• Performed beyond routine operations for initiating and implementing multiple Facebook ad campaigns reaching more than 150,000 people while bringing more than 5K new consumers to an organizational website with only $2K expenditure.• Leveraged leadership skills to act as a team trainer for the Strategy & External Affairs division of 60+ employees for relevant social media, search, and digital best practices; and continually ensured teams were up-to-date with any changes in digital.• Actively contributed to an 8.3% increase in YoY organic traffic and increased keyword ranking by 12.77% YoY.

Aurora, Co, Us

•Establish and update all current social media channels using the company name and organize them down to all corporate-managed channels.•Research and establish social media management platforms.•Participated in and led many complex projects for social & reputation management initiatives, including best practice guidelines and process implementation.•Provided clear communication to cross-functional team leads and management regarding project deliverables, resource requirements, and priorities.•Proactively identified bottlenecks and outstanding resource needs, assessed and prioritized them, and created plans to resolve issues promptly.

Englewood, Co, Us

Manage all aspects of content discovery, creation, cultivating and growing social media engagement, new platform research, social calendar creation and management, analytical tracking and reporting, social media policy creation, digital agency management, paid Facebook campaigns, customer service, customer review management, and competitor research.•Transformed relatively nonexistent social media profiles into a consistent online presence across Facebook, Twitter, LinkedIn, YouTube, Pinterest, Instagram, and Google+•Researched and established a social media management platform and developed an editorial calendar to improve the rollout of more frequent and higher-quality content to the website and social media platforms•Established brand, influencer, industry, and customer service monitoring, content creation, engagement, and reporting across all social media, blog, and review channels•Created and implemented a corporate social media policy•Managed Facebook advertising campaigns with a digital agency, including approving creative direction and results reporting•Increased followers and likes on the below platforms by expanding content production and amplifying consumer engagement with content o Facebook: 23.22%o Twitter: 25%o LinkedIn: 34.47%o YouTube: 100%o Pinterest: 84.52%o Instagram: 39.52%o Google+: 100% •Produced social media training videos and conducted one-on-one training to educate sales team members on best practices for using LinkedIn to build their brand and engage with the brand's social channels

Denver, Colorado, Us

•Created social strategy and content targeted at different buyer personas for all social platforms and blogs to cultivate consumer engagement•Created and managed monthly reporting, competitor monitoring, and editorial calendar for all social channels•Lead communication and collaboration with the company’s business units, including sales, UX, and IT•Increased followers and likes on all platforms ranging from 5%-20% and engagement ranging from 25%-63%•Guided creation, content development, set-up, and launch of WordPress blog, including migration of blog content from an Oracle platform to WordPress to save the company over $10k/year•Managed digital agency relationships for paid social and search campaigns

Denver, Colorado, Us

Responsible for content discovery and creation, cultivating and growing social media engagement, new platform research, editorial and social calendar creation and management, analytical tracking and reporting, and competitor research.•Increased engagement on all platforms ranging from 25%-63%.•Increased followers and likes on all platforms ranging from 5%-20%.•Increased content publishing on the blog by 43% and views by 15%.•Utilized HootSuite, Compendium, Omniture, social analytics, and WordPress.•Created social media strategies for multiple buyer personas in healthcare. •Integral in creating, developing, setting, and launching WordPress blog. •Administered migration of blog content from an Oracle platform to WordPress.•Created monthly reporting for all social channels.•Created tracking codes to track social channel success with business goals. •Digital agency management and partnership of all needed materials.

•Created and launched a marketing plan to increase new patient referrals.•Researched and improved competitor and target market tracking and developed competitor monitoring.•Developed and implemented a media book and ROI model for a targeted customer base and advertising campaigns to attract new target markets.•Managed and improved all digital media platforms, including Facebook, YouTube, LinkedIn, and WordPress.•Trained all 12 owners and three staff members on brand image, blogging, and social platforms, increasing online usage by owners.•Increased Google ranking from the third to the first page in major keyword searches using on-page and off-page SEO practices.•Improved website usability and added features for visitors to link anywhere on the site with two clicks while also improving keyword usage and density.

Winooski, Vermont, Us

•Educated students and families about grants, scholarships, credit, debt management, and all aspects of loans.•Exceeded all customer service matrices, including after-call, email response, and workflow tasks, by multi-tasking and creating new efficient ways to complete each responsibility. •Created and improved customer search process using Google searches, Facebook, LinkedIn, and other Internet sources to find customers, achieving decreased delinquency levels; increased ‘current’ specialty group account status from 20% to 60% while assisting in the creation of delinquency processes.•Acted as project lead on creating a system for uninsured, ECASLA, and Green Mountain borrowers to increase collection, saving over two million dollars while increasing contacts on accounts to resolve the delinquency. •Trained and mentored new staff members in individual, small group, and large groups about the new process related to ECASLA, uninsured loans, and default prevention.

Winooski, Vermont, Us

•Researched behind-the-scenes logistics for exhibits, events, and presentations throughout the state to encourage career exploration, college aspiration, planning, and financial literacy.•Created and managed spreadsheets to track expenses for presentations. •Tracked evaluations from College Pathways for registration numbers and workshop sessions.•Prepared materials for and tracked participation at the campus-based entrance and exit counseling sessions for borrowers.•Assisted with College Pathways events, including pre-event preparation, event setup on-site, and working with a small team tasked with contacting 700 registrants about an event postponement.•Participated in and contributed to on-the-fly problem-resolution discussions.

•Launched and improved market research for all fitness facilities in a ten-mile radius.•Conducted market research of all large employers in the radius, including flyer creation and distribution to local businesses.•Created and launched employer-specific specials to drive new membership.•Created seasonal specials to increase membership during the summer off-season, increasing $2,000 a month in recurring membership revenue.•Created personal training specials to increase personal training sales.•Designed and launched a new website with an integrated Google Calendar for classes and simplified ease of use. Launched and managed social platforms offering discounts on membership.

Burlington, Vt, Us

Responsible for checking in patients for labs, x-rays, surgeries, procedures, doctor’s appointments, and walk-in care both in person and as part of the pre-registration process. Promoted to Rep III in 2000.•Helped create the pre-registration department as one of the original members of the phone pre-registration department. *Completed coding (lab work, entering labs into the systems).•Trained staff on necessary steps for completing pre-registration for Fanny Allen.•Established pre-registration for doctor’s appointments and surgeries for the Fanny Allen campus call center.

Masters, Marketing

Graduate Certificate, Social Media

Master Of Business Administration (M.B.A.), Marketing

Bachelor’S Degree, Marketing Management

Associate Of Arts, Business & Liberal Studies

High School, High School/Secondary Diplomas And Certificates