Nicole B. Email & Phone Number

New York, Ny, Us

Lake Forest, California, Us

Netwatch Group manages three brands – Netwatch North America, Netwatch Ireland/UK, and National Monitoring Center (NMC) – that deliver remote security solutions to protect people, property, and assets.- Own, execute, track, and refine comprehensive marketing plans and digital campaigns in key verticals that grow product demand. - Acquire, nurture, and qualify leads that convert into measurable sales growth for two brands in the organization’s portfolio, resulting in a 61% Lead-to-MQL conversion rate far exceeding the industry average.- Create and manage content development for lead acquisition, prospect nurturing, and sales enablement, including emails, webinars, videos, infographics, pitch decks, white papers, and blog posts. Reduced average Lead to MQL transition time by 55%, decreasing qualification time from 1.3 months to 22 days.- Develop and execute ongoing email nurture campaigns to re-engage cold prospects, converting 10% of program participants to marketing qualified leads in 2022. - Responsible for the development and project management of new product launch in collaboration with engineering and product subject matter experts. Tasks include the creation of product messaging, collateral, and marketing campaigns.

Chicago, Il, Us

Responsible for the development and execution of global integrated marketing campaigns aligned to the Pelco brand's strategic initiatives. - Led the development of global integrated marketing campaigns across key verticals and solutions aligned to the Pelco video security brand’s strategic initiatives.- Owned execution of various marketing activities, including product messaging, content creation, email campaigns using Salesforce/Pardot, and tradeshow marketing strategy.- Developed end-to-end product launches in collaboration with product management and creative teams, including messaging framework, marketing collateral creation, and digital marketing plans. - Created marketing content for quarterly releases of the organization’s flagship video management software, generating an average of 410 new leads per release. - Initiated content audit of existing marketing assets to identify assets that needed overhaul and create needed content – webinars, videos, e-books, infographics, pitch decks, etc. – to execute global marketing campaigns.

Austin, Tx, Us

Supported the strategies around branding; content creation; and program execution to support the HID SAFE business segment's Sales and Marketing Teams (formerly Quantum Secure). Ensured that customer-facing marketing communication was consistent with corporate strategies, product messaging and corporate brand standards and measures.• Responsible for execution of all internal and external general corporate marketing communications.• Enforced and evolved brand guidelines and ensured consistent adherence to guidelines for all marketing materials and activities.• Created PowerPoint presentations for sales and management meetings, webinars, and other prospect/customer facing events.• Created and updated collateral, presentations, brochures, product sheets, case studies, white papers, web content, newsletters, signage, ads, and sales tools with input from product marketing, product management, executives, and sales.• Provided creative for email blasts, signatures, and other graphics for promotional campaigns.• Develop print and digital content for marketing efforts.• Created various marketing materials for multiple media platforms, developing creative concepts for consideration, including social marketing.• Worked with Marketing and Product teams, recommending and creating webinar topics, including writing abstracts and providing speaker bios.• Managed creative and print vendor relationships.• Owned marketing communication strategy and executed plans for healthcare and financial vertical markets.

New York, Ny, Us

Responsible for strengthening the firm’s brand presence by developing and executing marketing strategies that build awareness and grow the firm’s business. • Managed collateral materials development, public relations and advertising programs, corporate identity development and implementation, special events, direct-mail programs, and market research activities.• Worked with internal staff to identify program growth opportunities and expand current client business. Worked cross-functionally with senior leadership and other internal stakeholders to guide projects and campaigns through to completion.• Developed annual and quarterly marketing plans and ensured goals, budgets, and timelines were met. • Wrote content for client newsletters, press releases, and email and social media campaigns.• Developed and managed the Technology Design Consulting business unit’s annual marketing budget.• Managed day-to-day tasks of Marketing Coordinators, overseeing their responses to architectural and engineering clients' qualifications and proposal requests.

New York, Ny, Us

Worked with internal staff to develop marketing strategies and create successful proposals for public and private sector clients. Highlights included: • Managed re-branding initiatives after two acquisitions, including the development of brand style guides and redesign of all marketing collateral.• Managed process and wrote content for two website redesigns, coordinating internal and external resources.

New York, Ny, Us

Coordinated preparation of proposals and qualifications packages with internal staff for consulting and construction projects with architectural and end-user clients. Additional duties included:• Redesign of proposal and qualifications submittals, project experience sheets, and technical staff resumes.• Event management and collateral development for annual healthcare security symposium.

Menlo Park, Ca, Us

Provided long-term temporary assistance for Koret of California, Shorenstein Properties, and On Line Consulting Services.• Koret of California – Created and maintained daily schedule detailing sample status to ensure factories met finished delivery dates. Typed and emailed daily correspondence to Production Coordinators at factories in Asia and Latin America. • Shorenstein Properties – Responsible for communication and coordination with tenants and property management staff regarding building services requests. Processed and input vendor invoices into accounting system in an accurate and timely manner.• On Line Consulting Services – Implemented new organizational system for office library of construction and as-built drawing files.

Alameda, Ca, Us

Assisted instructor with first semester Introduction to Patternmaking class while studying Apparel Design and Merchandising at College of Alameda.

Worked with partner companies and cross-functionally within the organization to implement terms of business development deals. Wrote promotional copy for inclusion on partner web sites and collateral. Managed member acquisition email campaigns, which included writing copy, approving design, planning delivery schedule, and conducting ROI analysis.

Atlanta, Georgia, Us

Coordinated all aspects of in-store promotions, new product introductions, and new store opening events. Worked with cross-functional teams to plan promotion concepts and products and provide promotional support to store operators, franchisees, and business partners.

Atlanta, Georgia, Us

Assisted Marketing Vice-President and Director of Research & Development in various aspects of their jobs, as well as all other Marketing and Research and Development support staff.

B.A., Sociology

A.A., Apparel Design And Merchandising

High School Diploma