Nickey (Nicole) Berens Email & Phone Number

Campbell, Ca, Us

Campbell, Ca, Us

Developed, implemented and delivered against overall program objectives, sponsorship programs, audience acquisition and communication strategies for QuickBooks Connect 2015, a 4,000+ attendee conference. Also, planned and executed several major conferences, events and hackathons for the Developer Group.Tradeshows & Event Management: Worked with key program stakeholders and functional teams to manage timelines, logistics, budgets and payment processes. Developed metrics to analyze, document, and present post-event results including recommendations for future events.Corporate Marketing: Ensured that all marketing communication plans for the Developer Group events were cohesive and in compliance with Intuit’s business objectives, branding and messaging. Project Management: Partnered with in-house Account Influencers to develop a virtual reality experience as part of the exhibit space to help accountants understand how QuickBooks Online apps can streamline their work.

Supported marketing programs and campaigns for North American field marketing to increase sales opportunities using both online and offline strategies to support local partner programs. Event Management: Planned and directed multiple events to host key customers and prospects at sporting games, an analyst summit and customer meetings. Program Development: Executed field marketing programs to acquire new customers, retain and grow existing customers, and deliver expansion across various industry segments. Facilitated internal and external campaigns to improve sales activities and team engagement. Salesforce: Used Salesforce to create campaign codes, create sales opportunities and research customer information for effective ROI analysis and budget planning.

Fremont, Ca, Us

Directed marketing communications across multiple programs and campaigns including branding, events, tradeshows and the public website. Tradeshows & Event Management: Planned, coordinated and developed detailed planning guide for global tradeshows and events for internal and external customers.Project Management: Directed projects end-to-end for both inbound and outbound content. Created budgets for events and creative projects supporting corporate messaging and design standards. Branding: Redesigned multiple types of collateral including brochures, datasheets, business cards, corporate folders and public website.

Jena, Thüringen, De

Recruited into new role to support fast growth in the four global markets of life sciences, geomaterials, advanced materials and semiconductors. Developed multiple opportunities to increase company visibility. Tradeshows & Event Management: Coordinated and created marketing materials for domestic and international meetings and trade shows. Collaborated with professionals around the globe to market new technologies and techniques. Project Management: Developed communication plans and budgets. Served as point person for ad agencies, photographers and public website consulting company. Worked closely with executive team to develop sales collateral and product demonstrations.

Havant, Hampshire, Gb

Developed and executed all corporate marketing strategies, branding and product launches. Corporate Marketing: Planned and managed marketing communication projects end-to-end that incorporated marketing collateral, Japanese and public website, graphics, presentations and tradeshows. International Growth: Developed communication strategies and branding for acquisition of a Japanese company. Integrated the acquired company’s public site to mirror corporate site in Japanese.Branding: Played key role on team charged with developing and implementing new corporate branding including website, brochures and PowerPoint templates.

Fremont, Ca, Us

Created marketing collateral, public website, graphics and presentations for trade shows. Developed and executed new marketing strategy and plans to launch corporate branding for new and existing customers.

Developed, designed and produced all marketing collateral used in tradeshows, presentations and brochures for two business divisions. Directed all creative and database development of internal and external websites.Tradeshow Management: Directed all details for eight global shows a year. Branding: Key player on team that developed new branding in 30 days for the transition from Schlumberger to NPTest.

San Jose, Ca, Us