Nicole Zimmerman Email & Phone Number

United States

Specializing in design and brand management, digital marketing, analysis and social media.

Chevy Chase, Md

-Manage all paid marketing efforts for 26 hotel clients in the United States and Canada.-Created and implemented campaigns/special offers through google ad words, yahoo/bing and trip advisor.-Analyzed data and optimized budgets ranging from 1k to 14k a month for paid marketing efforts.-Met and exceeded all monthly goals for each individual client-Maintained all budgets, and running campaigns. -Prepared monthly reports and educated clients on optimization and strategy.

Washington D.C. Metro Area

 Created and implemented in house guest survey program to improve sales lead generation from existing clients which improved new leads by 100% since no program was in place before. Since implementation I have submitted over 70 leads to our system. Provide daily direct support to the Destination Sales Executive/Sales Executive in executing site tours, client requests, re- solicitations and strategies on pull through from the sales office. In 9 months I have assisted the team in pull through of over 1.5 million in revenue. Sales efforts after a couple months resulted in our hotel increasing Rev Par by 20% and moving us from position 5 to position 2 in the competitive set. Worked with the Operations Manager to replace our selective in house food and beverage menu with an outside catering company which decreased in house expenses and increased monthly meeting revenue. Serve as a point of contact for all group contacts through questions, FOSSE reservations, planning, email and phone correspondence. Responsible for our top accounts that generate from 10k-300k a year. Coordinated all meetings, guests needs, and food and beverage with operations team and assisted in execution as needed. Ran daily reports to analyze pre-arrival, in house and post departure guests to further contact and qualify for new business. Communicated and participated with Account Executives, Area Leaders, General Manager and sales team on various projects. Maintained and developed relationships with current and potential clients. Took over Operation Managers responsibilities for 6 weeks while the position was being filled.

Renaissance Washington, D.C. Downtown Hotel

-Coordinated and managed all food and beverage needs for hospitality suites, events, and private parties through in-room dining and lobby restaurants.-Provided daily direct support to the Director of Food and Beverage with marketing and brand platform initiatives by creating content, generating ideas, implementing social media and other projects.-Worked directly with all food and beverage teams to coordinate and execute booked events.-Managed the Renaissance Brand’s Live Entertainment Platform on property by coordinating events, booking talent, creating marketing materials and finding/developing content for social media, which generated over $200k in incremental revenue.-Assumed responsibility for event coordination and hospitality suites that was previously handled by the Restaurant manager and worked with several departments to make the process more efficient and effective for the entire hotel.-Assisted the management team in developing, implementing and executing the revenue and marketing programs for all outlets and room service which included social media, brand initiatives and beverage promotional programs.

Renaissance Washington, D.C. Downtown Hotel

-Helped the 807 room convention hotel expand into the social media atmosphere by managing, responding, tracking and researching local activities for Facebook, Twitter, Trip Advisor and Foursquare.-Increased the number of “likes” on Facebook from 15 to 562 in two months.-Created property Twitter page, populated pictures and gained followers.-Designed a social media business card with Quick Response (QR) codes and URL links to twitter and Facebook.-Assisted in launching and maintaining the R Life Platform on property by coordinating events, creating marketing materials and finding/developing content for social media.-Utilized Marriott bases systems to run weekly reports for the Sales Executives and Director of Sales and Marketing, which included the calculation and sorting of over 1,000 opportunities weekly.-Maintained internet content, CVENT and Marriott Sales Companion with up to date policy, property detail, menus and promotions for the entire property.-Created various power point presentations for Sales Executives and utilized various corporate marketing applications for material and specific market promotions.

Gaithersburg, Md

-Handles all incoming leads through several portals. -Deploys leads properly to field employees. -Handles all outbound opportunities to be assigned to hotels within the Marriott brand. -Completes weekly activity reports and monthly expense tracking. Assist managers in researching and qualify leads. -Keeps all sheets and references up to date.-Creates marketing material for managers including eCards and flyers. -Deals with daily inquires and questions, and emails for the department. -Created a new processes training and resource binder for the department.-Worked on creating several excel sheets to expedite the process of deploy leads and handling Field Manager areas.

Dc Metro

-Developed and launched integrated, multi-channel print, catalog, Web and direct marketing campaigns.- Established regional brand awareness with over 300 contacts in three months.-Increased sales by more than 30%.-Identified opportunities based on researching new product capabilities and product line extension.-Collaborated with construction teams to create campaigns that drove incremental sales.-Used creative techniques to bring new products and technologies from the commercial to residential market, thereby creating a competitive advantage for Mobility Consulting through expanded product and service offerings.-Performed ongoing customer and market research including demographic profiling, which enabled me to identify and capitalize on unmet market needs within the prospective customer base.-Leveraged minimal resources to return 15x return on marketing investment through networking and creative marketing.

Master Of Social Work - Msw, Clinical/Medical Social Work

Bachelor Of Business Administration (B.B.A.)

Education record