Brands: UPtv, UP Faith & Family, aspireTV, aspireTV+, Cine Romantico, OvationTVLead an eight-person team across brand and digital marketing supporting linear, streaming and fast channels. Focus on building brand communities and leveraging technology to capture and retain audiences in a shifting industry. • Leveraged tech stack (HubSpot, Looker, Branch, GA4, Sprout) to understand and identify most engaged audiences (ex: app users vs. sweepstakes participants) and reduce churn. Optimized messaging across owned and paid platforms to grow zero party data for UPtv by 58% YOY. • Rebranded signature stunts (Most Uplifting Christmas and Bring The Spring) and launched new series and movies for UPtv and aspireTV (Downright Delicious with Yo Yo, Hudson & Rex). Through the development of strategic creative messaging (promos, key art, website, social, sponsorable sweeps) and cost-efficient media campaigns, captured increased ratings. Also provided sponsorable opportunities for ad sales.• Executed new social content strategy across all brands that included increased frequency of postings, constant optimizations and a data-first approach to content. The result was YOY growth in social engagement for UPtv (linear cable) by 130% and UP Faith & Family (SVOD) by 109%.• Developed corporate brand campaign for UP Entertainment’s 20th Anniversary and created a National Uplift Someone Day to fulfill company mission to uplift and inspire. October campaign will leverage national partnerships with Feeding America, 1-800-Flowers and Nice News.

Partnered with food service, retail, drug, convenience retail and restaurant delivery intermediary teams to create comprehensive, co-branded shopper strategies and media plans to drive foot traffic, increase beverage incidence, and generate revenue. Utilize new technology and digital capabilities to maintain brand relevance and increase engagement for both Coca-Cola and customer partners. Collaborate with global IT team to integrate customer promotions into website and app.

Provided marketing expertise and support through media planning, creative development and digital execution for Freeform originals such as Pretty Little Liars, Ben & Lauren: Happily Ever After, Shadowhunters and the 25 Days of Christmas franchise.

Developed marketing strategies and promotional campaigns for the streaming TV network’s most robust programming line-up to date. Key focus on building brand awareness to include Crackle in viewer’s consideration set and drive frequency and retention.

Established marketing strategies and managed the development of media and creative execution plans for TNT, TBS and Turner Classic Movies series. Leverage deep consumer insights to build campaigns based on the target audience’s lifestyle and media habits. Lead a team of five and work collaboratively with senior leaders across key departments.

Led the planning and idea generation for developing innovative and compelling multi-platform campaigns for TNT, TBS and Turner Classic Movies key network initiatives that raised brand awareness, drove tune-in, supported ad sales revenue growth goals and increased the brand's social footprint and consumer engagement.

Developed integrated marketing programs to support TBS and Turner Classic Movies new and returning series. Guided the creative process and provided strategic direction to creative agencies and the internal media planning group. Created buzz and awareness through innovative and breakthrough promotional tactics. Managed direct reports and worked closely with internal departments to ensure cohesive messaging.

Created programs that enhanced cable operator efforts to increase local ad sales revenue and drive acquisition/retention. Areas of experience include Trade/Affiliate Advertising, Local Ad Sales promotions, Event Management and Cause Marketing.

Directed the implementation of online, on-air and print media plans to promote CartoonNetwork.com content. Areas of focus include creating incentive programs, supporting website content launches and creating revenue growth opportunities for affiliate partners (ex: high speed services promotions).