Nicole Blackburn Email & Phone Number

Canton, Ga, Us

Denver, Colorado, Us

● Responsible for creating and communicating web analytics solutions to technical and non-technical audiences ● Collaborate with teams to identify and present the appropriate tracking solutions based on business KPIs● Draft technical requirements for developers to utilize when building new products and product enhancements● Implement and maintain tracking within Adobe Analytics and Tealium Tag Management system● Create and maintain mapping documentation for analytics solutions● Provide instruction to Product and Performance Analysts for effectively building reports in Adobe workspace based on existing tracking capabilities● Validate data via QA utilizing tag auditor ObservePoint to determine and document any gaps between available data captured and product requirements for reporting outputs, dashboards, and downstream analysis in Adobe Analytics● Create process to proactively catch web analytics tag issues.● Troubleshoot, test and validate analytics implementations through various QA tools● Report and manage bug resolution for tracking on existing products● Identify opportunities and gaps within ad product and editorial product implementation ● Manage web analytic project prioritization based on business needs. Maintain and prioritize a list of enhancements requested by Product, Editorial, Partnership, and Performance teams● Worked with development and engineering teams to transition Adobe Analytics from using Context Variables to a Tealium integration for tag management

Denver, Colorado, Us

● Monitored product health (at launch and ongoing basis) by analyzing website traffic data via Adobe Analytics● Designed and built user-friendly web analytics dashboards in Adobe Workspace and Excel to enable stakeholders to optimize product performance based on data-driven recommendations● Prepared and communicated analyses to present insights and actionable recommendations for website products to stakeholders● Provided QA and monitoring assistance for established products and reported data quality issues when necessary● Assisted in the creation of business rules and user journeys via Observepoint to audit consumer experiences● Acted as subject matter expert for all products in the Life Sciences division in order to support the Product, Editorial, SEO and Marketing, and Client Analytics teams

Atlanta, Ga, Us

• Responsible for managing a team of analysts• Assisted with ad server migration from Audtitude to DFP Premium• Developed and implemented a QA process for monthly billing/reconciliation to ensure accuracy of partner statements• Set quarterly video view goals by site for the Account Management team• Analyze data to assist in ad-hoc troubleshooting requests from partners and Account Management• Work closely with Ad Operations and Inventory teams to monitor inventory performance and optimize revenue• Create dashboard reports to track network performance as well as new products/initiatives• Support various departments by analyzing data to provide actionable insights to key stakeholders• Communicate business needs to data engineers to drive the development of NDN’s internal reporting interface• Provide UAT testing and data

New York, Us

• Supported TLC, Discovery Health and Discovery Channel content teams• Developed and maintained weekly and monthly site specific dashboards with visualizations to aid decision making and overall strategy• QA’d Omniture tags across all sites• Conducted analyses on special programs, product updates/changes and traffic fluctuations to proactively measure successes/failures, escalate issues and provide recommendations• Assisted in implementing Tapestry KPI as a third party business intelligence tool• Worked closely with Analytics and Pricing & Inventory team members to forecast site performance and set quarterly goals• Maintained show-site benchmarks by season for each site in the Discovery Network• Regularly communicated pacing to goals, user engagement and traffic sources to site leads

New York, Us

• Forecasted inventory across all sites in the Discovery Channel Network• Messaged specific traffic needs to Editorial and Publishing Operations through weekly reports • Analyzed ad server site delivery metrics to measure true site capacity against business plan • Messaged inventory limits and availability regularly to Sales through daily/monthly reports• Created package solutions for Sales team to use in market• Responsible for tracking and maintaining site pricing to ensure revenue goals are met• Assisted in building compelling plans that effectively met client goals• Defined best practices for Sales Planners and trained on implementation of guidelines• Managed day-to-day inventory approvals while providing recommendations to optimize campaign delivery• Managed real-time sponsorship calendar to track sold and proposed content ownerships• Reviewed and approved all sales proposals prior to client submission

Marina Del Rey, Ca, Us

• Trafficked and QA’d client campaigns for accurate and timely launch • Monitored client campaigns from start to finish for smooth and accurate delivery• Developed and defined Ad Operations team process• Provided internal and external clients with customer support including optimization recommendations and end of campaign reports• Managed site inventory through forecasting and approving available inventory on client IO’s• Reconciled client billing at the end of each month and submitted to Finance department for invoicing• Maintained weekly revenue report and participated in weekly revenue meetings• Responsible for managing workload of Campaign Analysts

• Managed relationships with EyeWonder’s portal partners including Yahoo!, MSN, The Weather Channel and other top publishing sites• Consulted with clients on best practices and site specifications for optimal campaign results• Worked closely with Creative Services and Ad Operations to manage rich media ad campaigns from start to finish• Developed project timelines and managed client expectations to adhere to timelines• QA’d ads to ensure that campaigns adhered to site specifications• Qualified and certified new publishers to accept EyeWonder technology• Assisted site Sales Reps in business pitches by providing demos, sale sheets and rich media metrics• Managed development of custom demos for publishing sites• Worked closely with Marketing team to develop sales collateral• Participated in product development strategy

New York, Ny, Us

• Worked on direct mail, shared mail and bill media for the BellSouth account• Smoothly facilitated the completion of client projects by providing client input to the traffic department• Updated and maintained client and agency matrices• Proofed and managed approvals for proofs, white papers, and live lasers• Compiled accurate, up to date legal disclosures for each promotional piece• Tracked and examined seeds to monitor efficient delivery and flawless production • Developed drop schedules and calculated call volume projections

Jacksonville, Fl, Us

• Clients included The PGA TOUR Championship, FRONTLINE, HEARTGARD and North American Medical Corporation• Worked with direct mail, print ad campaigns, sales and promotional materials, radio, television, outdoor media and internet media• Smoothly facilitated the completion of client projects • Researched new business leads, competitors, industry updates and trends• Wrote and developed contact reports, proposals, creative briefs, media briefs, competitive alerts and job reviews• Developed 2005 Planning for the HEARTGARD brand• Participated in new business pitches