Nicole Blyth Email & Phone Number

Edinburgh, Gb

Edinburgh, Scotland, United Kingdom

Turn your vision into reality with:💡Branding Marketing Strategy - get clear on what your business is all about because you know your brand is way more than just a logo🚀Website design and build - creating your best shop window that attracts your dream customers🎯 SEO and Keyword Strategy - so people and Google can find you📈Marketing Funnel Strategy - how to turn your dream customers into your most powerful salesforce💻 Tech Integration and implementation - choosing and integrating the right tools for your business to automate as much as possible to save time and money so you can focus more on growing your business.

United Kingdom

Once For All is a SaaS company that is currently in high growth and is aiming to become a next-generation marketplace for services in the construction industry.• Taking the lead on market research with customer interviews and surveys, building strong customer personas for leading industry organisations, and gathering data insights to develop new multi-channel strategies.• Working directly with the Sales Director to build a new sales funnel in Salesforce, creating new ABM strategies and creating a suite of new sales collateral to support the sales process.• Optimising customer journeys for different segments to increase adoption rates, customer retention in target audiences, reduce churn and drive incremental value.• Developing a new web strategy based on customer persona research, building web pages, SEO and copywriting with messaging aimed at different target audiences to increase MQLs and grow the sales pipeline.• Collaborating with graphic designers, animators, videographers and other content creators to deliver multi-channel campaigns with print, video, web, case studies, guides, and adapting content for different segments.• Supporting the events manager with content strategy for national events with 1000s of attendees, building strong customer relationships, creating upgrade opportunities, and nurture journeys to generate revenue and demonstrate ROI for live events• Collaborating with speakers to host webinars using Zoom, creating presenations and surrounding comms to increase engagement with customers, increasing adoption and usage of the platform.• Building email nurture campaigns with Marketo targeted to different customer personas to increase product adoption within organisations by supporting customers to utilise more platform features to help them achieve their goals.• Working closely with product teams to develop GTM strategies to support customer journeys and campagins to create awareness of new product features with regular product releases.

Aberdeen, United Kingdom

RelocateGuru a social platform to help people who are relocating find and organise everything they need before they move, and ask for tips and advice from locals. My vision for RelocateGuru.io is to create friendlier and more cohesive communities around the world. This is achieved through users sharing advice and information about where they live, helping to reduce the anxiety of moving away from family and friends to start a new life somewhere unfamiliar. It will be a one-stop app where we can point each other in the right direction. A place to find, share and organise all the best tips, share advice, find your new favourite local businesses and activities, and make connections with new friends in your new city. Like a Pinterest meets TripAdvisor for your town.This social platform is being created because of my own personal experience of the challenges of relocating and I believe that getting settled in a new community should be quicker and easier for everyone.Since commencing RelocateGuru there has been a steep learning curve that would benefit many other businesses:• Securing grant funding (Scottish Enterprise)• Completed 3 accelerator programs, Elevator, E-Spark, RGU Accelerator• Secured UK Trademark• Built website and created blogs (Wix, Wordpress, AWS)• Managed multi-disciplined tech teams• Email Marketing Automation and Sales Funnels• Graphic Design for branded content for use across platforms and websites• Business and finance planning, budgeting and forecasting• Devise and implement multi-channel marketing strategies and lead generation, building a following of over 4000 across platforms and email list.• Creating and implementing product development strategy based on data

Edinburgh, Scotland, United Kingdom

Doing good with tech. Digital software and web development agency based in Edinburgh working with StartUps and SME's through to Global Enterprises to build bespoke software solutions.As Growth Marketing Manager my role was to: • Create, develop and execute B2B growth marketing strategies that support the brand vision to generate MQL's• Working in partnership with the web designer and other members of the management team to build a new website, landing pages, brand messaging, positioning, funnels and email workflows.• Building multi-channel content marketing strategies and developing social media calendar• Designing and carrying out primary and secondary market research with multiple methods to gain valuable customer insights and data to inform brand positioning and other marketing strategies• Working directly with the directors to inform and report on business and marketing strategies.• Competitor research and industry trends through tools like SEMrush and Ubersuggest• Defining North Star Metrics and developing KPI metrics to track, measure and report on progress towards marketing, sales and business goals• Develop and execute Keyword Research and SEO strategy• Defining processes and creating playbooks for process throughout the customer journey• Identify opportunities for collaboration and partnerships• Defining growth marketing experiments and hypotheses to test inbound and outbound marketing strategies• Copywriting, editing and optimising copy, blog posts, social media and designing visual assets• Video creation, editing, subtitles

Edinburgh, Scotland, United Kingdom

Award-winning FinTech SaaS tech for good platform, making it easy for people and businesses to donate to charity and have a positive impact everyday.• In charge of building, leading, training and managing the Growth Team consisting of 4 people, developing OKR’s and KPI’s driving growth for the business across: social media, business development, customer service and content marketing• Market research, competitor analysis, customer segmentation, keyword research, A/B testing highlighting opportunities and gaps to target• Implemented weekly and monthly data analytic tracking, informing priorities for OKR’s and weekly growth experiments to maximise growth• Created inbound marketing funnels using data to optimise growth at the top, middle and bottom of the funnel for both B2C and B2B sides of the business • Developed outbound sales strategy with automated email workflows and sequences to target and build strong relationships with charity and business partners• Creating online and offline campaigns including print merchandise, events, PR, PPC, SEM, SEO and Social Media paid and organic campaigns

Aberdeen, United Kingdom

Innovative award-winning health B2C tech start-up, on a mission to make food easy and safe for everyone.• Designed and implemented new digital marketing strategy, brand and visual identity for the company across all channels and build customer personas and customer journeys • Built new website in WordPress with landing pages & automated email funnels driving brand awareness and grow customer acquisition, increasing website traffic by 600% • Implemented new CRM system (HubSpot) and trained other staff members• Developed relationships with influencers to create and share written and video content across social channels as well as PR published in national press, writing blogs, white papers, designing and copywriting presentations and all marketing materials• Recruited and managed interns to deliver successful social media and UI design projects• Keyword research to inform successful SEO/SEM strategy and PPC AdWords and Facebook Ad campaigns with a 78% CR and 100% increase in MAU on the app within 3 months• Set up Google Analytics, UTM codes, built and implemented KPI reporting to track results and present strategic recommendations to inform and advise CEO on strategic areas for growth

Edinburgh, United Kingdom

Welcome is a SaaS platform created by Neatebox for SME's and Enterprise businesses to improve their customer service to disabled visitors. https://www.welcome-app.comWorking in a small fast-paced, cross-functional team directly with C-Suite, the role includes but not limited to:- Brand Development- Brand Strategy and Positioning- Qualitative and Quantitative Market Research- Website Design and Build- CMS- Integrating with HubSpot CRM- SEO and Keyword Research- Social Media- Graphic Design and creation of printed marketing materials- Collaborate with PR agency for national PR campaign- Collaborate with developers- Paid Digital Marketing Campaigns- Build relationships with partners and new leads to develop MQL's- Email Marketing Campaigns- Developing onboarding experience- Measuring, analysing and reporting on KPI's and ROI of marketing activities- Multi-channel lead generation- Using data to develop and optimise marketing strategies

Aberdeen, United Kingdom

The TechForce provides Cybersecurity services and Security Awareness Training for medium-to-large companies. https://thetechforce.co.ukWorking with CEO this role includes but not limited to:• Events Manager• Copywriter• Graphic Designer• Web Designer• Social Media Manager• Marketing Strategist• Editor• Video• SEO and Keyword ResearchTools include:• Hubspot• Hootsuite• Google Analytics• Canva• Eventbrite• Craft• All Social Media Platforms• Moz• SEM rush

Aberdeen, United Kingdom

Selected to join the Accelerator programme run by Elevator UK. Developed and refined business models for RelocateGuru to be a new social media network to help people feel more connected to their community wherever they live, and support more local businesses. MVP now in development and ready for testing.Head to www.relocateguru.io to be one of the first to try it out it when it launches!

Scotland

Helping business to create and implement effective marketing strategiesBrand development and designSocial Media MarketingCanva specialist, creating social media image templates, presentations, business cards, workbooks and more.Online and offline copy and marketing campaignsMarket ResearchEventsSEO

Marketing Agency working with clients in a range of sectors from Oil and Gas, Food and Drink, and Tourism.Social Media marketing campaignsMarket ResearchAnalyticsContent CreationGraphic DesignCopy Writing

Aberdeen, United Kingdom

Treehouse is a luxury home interior store, specialising in high-end brands such as Neptune. Providing sales and marketing support, this role utilises my strong communication and customer service skills ensuring an exceptional experience for each client.• B2C sales and marketing with strong focus on delivering superior customer experience• Created marketing strategy including a social media campaign to advise how to maximise the business’ potential and increase awareness and engagement with existing and new clients.• Advising on creating a strong and consistent brand image with consulting on the redesign of new brochures, signage, events and other marketing materials, with a focus on maximising ROI with limited resources.• Creating and building CRM database on Microsoft Access to be utilised for a range of marketing purposes as well as improving data and inventory systems.• Creating and managing external communication channels, including copy writing the customer newsletter helping to encourage more engagement with the company especially through social media

Aberdeen, United Kingdom

The MSc International Marketing Management involves the study and analysis of consumer attitudes to products and business and looks at the behaviour of the customer in a rapidly changing world. It covers both domestic and international marketing issues and develops a more creative, flexible and customer - focused approach. The focus of my dissertation is on the strategic importance of using brand ambassadors to improve brand equity within the upstream Oil and Gas Industry. As I find it particularly interesting that this is an area that currently does not receive the investment, especially in the Oil and Gas Sector, that could generate a great return on investment and increase share prices.Grade: DistinctionModules include the following: - International Branding - grade A- Marketing - grade B- B2B Marketing - grade A- Finance - grade A- SEO, social media marketing - grade A- Entrepreneurship - grade A- Market Research - grade A- Global Marketing Strategy - grade A

Edinburgh, United Kingdom

Foundation Scotland provides administration and management support services to make charitable giving easy and tax-efficient. Providing office support for a small team in multiple locations, this role utilised strong interpersonal skills through tailoring and adapting my communication style accordingly with colleagues, supervisors, managers, customers, and service providers to achieve the most positive outcome and smooth operation. • General running of office including: calendar and diary management, managing office supplies, systems and CRM databases, ensuring accurate and timely completion of reports to increase efficiency• Coordinating meetings and events, ensuring they ran smoothly and had everything they needed, being responsive to finding solutions before problems could arise, communicating with delegates to ensure all travel arrangements and requirements were organised as well as helping with any enquiries• PA support for senior management as well as supporting and liaising with all members of staff, across Glasgow, Inverness and Edinburgh offices with varied tasks.

Banchory, Aberdeenshire

Unmanned Production Buoy Limited is a start-up company working to commercially develop innovative oil production technology globally; with the objective of reducing production costs to improve field economics. Working for a small company, strong organisational skills were required along with the ability to perform wide and varied tasks easily and enjoyed every new challenge that was encountered working in all the areas within the business.• Solely responsible for all company re-branding, logo design, with development and production of promotional materials, working directly with web designers and printers, working within tight budgets to achieve creative results in a range of media that helped to attract key investors• Researched, wrote, edited and maintained new website content and design (www.upb-ltd.com) to deliver the key strategic messages and increase website traffic• Evaluated market conditions and developed marketing strategy for the business and presented it to representatives of the Scottish Executive, supporting the Chairman and COO to secure a £500,000 grant• Created CRM databases for business development, market research and B2B customer management• Organising and managing company involvement with and promotion of industry conferences (Offshore Europe) • Executive Assistant to COO and Chairman, dealing with calendar management, expenses, travel arrangements, prepare documents for meetings• Completing, restructuring and reconciling company account records, where the PWC auditor commented on the exceptional organisation and quality of the financial record keeping• Book keeping and administration including Accounts Payable/Receivables• Financial forecasting and cost control. Collaborating with senior accountants at Johnston Carmichael smoothly and efficiently. • Liaising and maintaining relationships with funding bodies/ investors/ external auditors and advisors• Interviewing, recruiting and supervising Assistant Administrator

Banchory, Aberdeenshire

The process of starting a business had many challenges; from writing the business plan and raising investment to identifying my preferred target market through market research, positioning the business at the high end of the market and finding the best location to increase the chances of success. As a result I created and built a brand that I was proud of in a very competitive industry. • Developed initial business and marketing plan, raised £20K of funding including a start up grant• Managed suppliers and built strong professional business relationships, becoming a preferred customer and able to negotiate more favourable terms for the business, including free additional point of sale material and increasing terms of credit from 30 days to 90 days, so helping to improve cash flows for the business• Working capital management as well as ensuring adequate stocks levels, reducing waste and increasing efficiency, without compromising on quality• Setting and achieving ambitious sales targets, returning initial investment within 6 months of operating; achieving over £60k of turnover and £40K of profit within first year• Developed and implemented marketing and PR strategies to maximise growth of the business• Designed and produced marketing materials, as well as organising and running successful events• Finance, Administration and IT skills, to track, record and manage budgets

Master Of Science (Ms), International Marketing Management, Distinction

Activities and Societies: International Business Society The MSc International Marketing Management involves the study and analysis.

Bachelor Of Science (Bs) Hons, Health Sciences: Therapeutic Bodywork