Responsible for brand voice and visuals, marketing strategy, budgeting, and implementation, public relations, advertising, search engine optimization, email marketing, social media, events, and community engagement.

Responsible for email marketing, digital advertising, social media, community event planning, brand management, and PR at this 53-room independent boutique hotel in downtown Durham.

Founded e-commerce business specializing in gift boxes featuring handcrafted North Carolina foods. Established website as top search result for "North Carolina food gift" and maintained business that supported two employees. Sold company to new ownership in the summer of 2020.

Effectively doubled e-commerce and catalog business through revamp of brand look and feel, product development, digital marketing strategy, product photography, and social media.

Led the team that handled multi-million dollar advertising sales for PerezHilton.com, Dlisted.com, and other celebrity gossip blogs. Worked with national brands like ABC, Twentieth Century Fox, Absolut, and more.

I helped to organize and execute annual Summer Media Institute for N.C. high school journalism students. Made contacts with journalism teachers across the state. Edited and designed bi-monthly association newsletter.

I transferred analog media to digital format, compiled and cataloged name files, and assisted researchers.