Nicole Botting Email & Phone Number

Christchurch, Canterbury, New Zealand

Managing a team of Marketing Advisors to deliver commercial success for both Ngāi Tahu Tourism and Property.Responsibilities include developing and implementing marketing strategies that align with the vision of Tino Rangatiratanga and Mō tātou, ā, mō kā uri ā muri ake nei.Key functions include enhancing and evolving marketing strategies across the Te Rūnanga o Ngāi Tahu Group, spanning iwi businesses, programmes, and products. The role is driven by a commitment to promoting the interests and aspirations of Ngāi Tahu whānui, protecting their rights, and delivering impactful social and cultural programmes.This position supports the collective vision of Te Rūnanga o Ngāi Tahu, contributing to a thriving future for the iwi and generations to come.

Auckland, New Zealand

Auckland

Leading a team to deliver exceptional digital marketing solutions for tourism businesses and destinations of all sizes across New Zealand, Australia, and Fiji.

Christchurch, New Zealand

Managing all direct consumer marketing in New Zealand and Australia, promoting Christchurch as a key visitor destination.• Leading all domestic and international consumer communications• ChristchurchNZ lead for joint venture campaigns in Australia • Management of all domestic promotion including joint ventures with stakeholders and external partners• Management of all digital marketing including social channels, and brand assets• Managing marketing plans, budgets and reporting

Auckland

Managing relationships with accommodation and activities suppliers for Kiwi Experience.- Maximising revenue generation- Negotiating contracts with suppliers- Managing relationships with current and new suppliers- Discovering new products for Kiwi Experience customers- Ensuring a high-quality experience for customers- Managing Product & Partnerships Coordinator

Auckland, New Zealand

Brand Manager for the tourism brands at Tourism Holdings Limited: Discover Waitomo Group (Waitomo Glowworm Caves, The Legendary Black Water Rafting Co., Ruakuri Cave and Aranui Cave) and Kiwi Experience.- Producing and maintaining documented brand standards and visual guides for both the Kiwi Experience and Discover Waitomo brands- Hold responsibility for the brand portfolio, developing strategy and implementing brand elements to deliver on objectives- Overseeing marketing communications at all touch-points of the consumer journey to ensure delivery is on-brand- Ensure ROI on campaign activities through post campaign evaluation- Set social media strategies and assist Digital Executive with implementation- Lead on customer satisfaction/post travel surveys – analyse and report on results and recommendations- Digital Marketing and automation (Marketo)- Maintain responsibilities held while in Marketing Coordinator position

Auckland

Marketing Coordinator for the tourism brands at Tourism Holdings Limited: Discover Waitomo Group (Waitomo Glowworm Caves, The Legendary Black Water Rafting Co., Ruakuri Cave and Aranui Cave) and Kiwi Experience.- Work alongside the Operations Managers (Kiwi Experience and Discover Waitomo Group) to set strategy and pricing for all promotions and campaigns- Support the Operations Managers to develop business plans and budgets- Manage the design, print and distribution of all consumer and trade collateral for both Kiwi Experience and Discover Waitomo- Implement photoshoots and videography projects- Manage external agencies including both domestic and internal public relations agencies, print and design agencies- Provide external parties with marketing collateral and content where required to the advantage of all brands- Maintain and develop relationships with industry partners- Maintain and update all advertising with variety of external providers to ensure consistent branding and competitive offers- Support sales team with up-to-date collateral and trade show preparation

Invercargill

Marketing Coordinator for the Regional Tourism Organisations for both Fiordland and Southland, New Zealand (Venture Southland and Destination Fiordland).- Grow both Southland and Fiordland’s share of visitor nights through the creation and implementation of both domestic and local marketing campaigns. This included but was not limited to: formulating marketing concepts and messages, generating content, working with tourism operators, maintaining budgets, working closely with third party advertising, design and print organisations, and reporting results to stakeholders- Social media marketing: generating content and growing Southland's social media presence on Facebook, Twitter, and YouTube- Marketing Collateral: updating the Southland and Fiordland Visitor Guide on an annual basis, and creating advertising content (print, radio, online)- Media and Travel Trade hosting- Monitoring domestic research and undertaking research where required- Maintaining Southland’s online presence through SEO and content management- Attending Trade and Consumer shows nationally- Producing Venture Southland Tourism’s monthly e-newsletter

Invercargill

Selling advertising for The Southland Times, both in print and online, as well as many of the other Fairfax Media community papers within the South Island region- Focus on reaching sales target, generating new business, and building relationships with clients- End to end sales and account management- Developing marketing strategies, assisting clients with marketing strategies- Cold calling and identifying the decision maker- Negotiating and closing deals- Maintaining relationships and ensuring on-going business- Creating advertisement content- Meeting strict daily deadlines

Dunedin

- Held a number of tutorials each week for approximately 15 tourism students per class- Marked and cross marked internal assignments including essays, tutorial assignments and presentations

Master Of Business, Marketing

Professional Diploma In Digital Marketing, Digital Marketing

Bachelor Of Commerce (B.Com.), Marketing

Bachelor Of Tourism