Implementation of media and communication strategyDigital strategy: SEM, website update, social media, CRM,PRM, lead generationCoordination Agencies and internal teamsTrade marketing strategy implementationBudget setting

Update and optimization customer journey digitalecosystem PeugeotImplementation of functionality and content for allmarketsManagement of 3 employees

Conception and implementation Social Strategy for Brands (Citroen, Peugeot, DS Automobiles, Opel) through coordination of Agencies and Internal TeamsInfluencer MarketingBudget ManagementManagement of 2 employees

Responsibility for development and management of alldigital activities: website, creative adaptations, SEM,special projectsDigital media campaignsCoordination of internal Agencies and TeamsBudget managementManagement of 5 employees

DIGITAL Scope: Ensure that the Citroen and DS digital ecosystem is always up-to-date for the offers and services marketed by the Brand. Making the user experience optimal. SEO/SEA Optimization. Web Analysis. Monthly digital media campaigns : coordination with other departments in the Department, pre- and post-campaign analysis in order to evaluate reuslts obtained based on the set objectiveCRM Scope : Develop customer journey, loyalty programs and PRM (Prospect Relationship Management) . Contribute to the realization of objectives by developing CRM tools and actions in order to generate leads/sales opportunities by following up on their processing by dealers. Implement CRM culture in the sales network so that salespeople are sensitized:- to lead management- to the collection of information of our customers in order to refine our activities in loyalty and increase the repurchase rate accordingly.