Nicole Brandão Email & Phone Number

Chicago

I'm connecting Wanna with the world! ;)

Presented creative and efficient strategies to keep our communications simple and human in a global scale.

Chicago, Illinois

Developed relationships to help people make their dream of study abroad true and also:- Branded MCC internationally across multiple platforms: digital and offline in order to recruit more students across the globe to come study with us! How? Projects with influencers, abroad schools, international groups, etc.- Planned and conducted international research to identify growth opportunities.- Implemented innovative strategies on B2B/B2C advertising, PR, digital and offline lead generation to ensure student population growth.- Responsible for leading strategies and innovation as it relates on international student marketing. I worked at an international College with more than 50 countries represented in our student body. The best way I found to reach out to our target was knowing our target. For that, I truly connected with our in-house students to better understand their background and why they chose to study in the USA. In other words, I used to go around meeting people and asking about their story!- Maintained knowledge of international and regional regulatory and industry requirements related to international marketing and recruitment. How? Some things work well in the USA but not as much in other countries. I made sure we were communicating the same message and following the rules ;)

São Paulo Area, Brazil

- Developed Business plan, focusing on digital marketing plan strategies and Customer Service;- Provided coaching/training for Customer Service and Digital Strategy Consultants onsales/marketing techniques and service knowledge;- Developed integrated marketing plans with a multi-channel approach i.e.( Digital Advertising, info sessions, website, Tradeshow, Print Advertising);- Worked closely with art directors to ensure adherence to CrossFit brand standards in all efforts and monitor brand health across multiple channels;- Lead the development of CRM strategies and execution.

Chicago, Illinois

Aracaju Area, Brazil

- Created business plan for the implementation of the Marketing Department and assisted in its launch;- Modernized the strategic concept of the communication of the company;- Grew the company’s web presence awareness by 57% by producing and executing integrated marketing campaigns for different channels, web content, offline media and experiential marketing;- Increased the acceptance rate by 12% with an experiential marketing campaign targeting senior students taking the STA/CTA tests or applying for universities;- Developed and coordinated market research and segmentation activities including focus groups, surveys, customer interviews and preliminary research;- End-to-end event manager for the annual employee conference;- Managed budgets, staffing and employee engagement.

Aracaju Area, Brazil

Bba, International Business Administration

Consumer Behavior And Marketing Management

Activities and Societies: Superior School of Marketing and Advertising

Bachelor'S Degree, Marketing & Advertisment

Certificate, Psychology

Certification, English Language And Literature, General

Bachelor Of Technology - Btech, Information Technology

Activities and Societies: Systems for Internet