Incorporated on February 4th, 2006 in Germany as a non-profit association, the “Akademische Marketinggesellschaft” (Academic Marketing Association) was founded by a group of current and former doctoral students of HHL Leipzig Graduate School of Management. The main aims of the association are to promote science, research, and education at HHL’s Chair of Marketing Management and Sustainability and to intensify the exchange of experience between entrepreneurial marketing practice and marketing science.The “Akademische Marketinggesellschaft” is a platform for professional, scholarly, and personal exchange of current and former postgraduates in Marketing Management and Sustainability at HHL as well as associated persons and organizations. Many of its members are nowadays top executives in well-known companies, senior consultants or partners in the top 5 consultancies, CEOs in their own companies, or professors at German universities.

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