Nicole Cadoret Email & Phone Number

Bloomington, Minnesota, Us

Bloomington, Minnesota, Us

New York, New York, Us

New York, New York, Us

Reporting to the CEO, I lead the product and visual design of Imprint’s web-based mobile and desktop apps. Responsibilities include:• Collaboration with leadership team to develop, maintain and prioritize product roadmap• Lead the product team through design sprints, rapid prototyping and testing; plan and execute in-person moderated user testing.• Hands-on UX design of product experience lifecycle: onboarding, message creation, inspiration, and notifications on all platforms• Mentor a team of UX and visual designers • Partner with CMO to support marketing team’s email, social, partnership initiativesHighlights:1. Re-envisioned product positioning and app experience to align with customer usage and market opportunity. • Rapid prototype development of proof of concept product – unlocked additional outside investment.2. Ecommerce features launch: • Formulated strategy for rolling launch of in-app purchases • Designed purchase paths and try-before-you-buy UX • Balanced MVP launch against user needs and experience3. Launched enterprise partnership with a crowdfunding community platform connecting nonprofits and donors: • Devised dedicated landing page to onboard charities • Designed white-label tools to enable charities to thank donors, demonstrate achievements and encourage further donations

New York, Ny, Us

Product and visual design leadership for the mobile web, desktop and app platforms. Responsibilities include:• Co-create and support a methodology that predictably and efficiently delivers best-in-class product experiences for our customers• Cultivate a collaborative team to solve complex product problems• Raise the bar on product and visual design

Jersey City, New Jersey, Us

Responsible for the user experience of Quidsi’s family of nine e-commerce websites (including Diapers.com, Soap.com and Wag.com) across mobile web, desktop and app platforms.Hiring, mentoring and managing a team of UX designers and UX researchers. Highlights:• Grew the UX department from an army of one to a team of nine• Leadership of cross-functional teams through on-time launches of ecommerce features and functionalities such as: product detail pages, browse pages, homepages; subscription-model products; customer segmentation to enable geo-targeted shipping messaging; cross-site holiday platform; strategic product finders to increase new buyer conversion.• Management of in-house research team. Guided customer research: surveys, interviews, moderated and unmoderated usability testing, UX analytics and A/B testing. • Managed a nine-person remote photo studio team. Developed metrics to track and improve productivity, photo quality, overall communication and workflows.• Evangelized user experience benefits and process throughout the organization: best practice guidelines, reports and company-wide user experience bar raising program.

Jersey City, New Jersey, Us

Lead creative look and feel online and off for Soap.com and BeautyBar.com Ownership and hands-on development of projects from requirements-gathering stage, wire-framing and user flows, visual design, and UX specifics through UX quality assurance testing. Hiring and managing teams of full-time and freelance creative resources.Highlights:• Launched Beautybar.com, a prestige beauty e-commerce website• Launched Sample Society, a subscription-based beauty sample box in partnership with Allure Magazine. Hands-on strategy and design of branding, promotional designs, content strategy, visual design; subscription onboarding and management UX• Conceived, designed and executed an immersive loyalty program for Soap.com. Responsible for branding, content strategy, design, and UX• Lead a cross-functional team in the design and specification of Quidsi’s white-label fulfillment shopping cart. Third-party clients included Allure Magazine and Method Home

New York, Ny, Us

Partner and Design Director for user experience professional services firm. Provide strategic, experience-driven creative consultation to Fortune 500 Companies. Define, design and build compelling interactive experiences that meet client objectives and connect with the user. Develop and manage client relations, projects, as well as strategic and creative services. Assemble, direct and manage cross-functional teams of specialists based on client and project needs. Additional responsibilities include day-to-day company management activities from human resources to sales. Clients include: Morgan Stanley, SIRIUS Satellite Radio, NBC Universal, GE Consumer Finance, Wyndham Hotel Group and Comcast.

Founder of Field Day Design, LLC, a boutique interactive studio committed to providing award-winning visual + communication solutions to all applications from print to new media.