• Establish and execute annual SEO strategy and work with agency and platform partners to track performance of all SEO efforts including by not limited to identifying opportunities for new content, optimizing existing content and consolidating digital properties into one source of truth.• Assist with the roll-out of the rebranding from Waste Management to WM across the website and ensure minimal impact to existing domain authority, branded searches, etc.• Cultivate relationships within each of WM’s 17 market areas and work to improve organic search visibility in their serviceable footprint to drive sales across all lines of business.• Project manage SEO-related activities that require assistance from development teams.

• Published over 4.2K local pages from June 2020-March 2022 and managed another ~3K existing pages, which when combined produced more than +14.5K sales/yr.• Improved overall average organic ranking by -1.8 spots in one year which contributed to 17% growth in quality organic traffic YoY.• Collaborated across teams to identify and implement content optimizations throughout wm.com and contributed to the company’s larger Customer Service Digitalization (CSD) efforts as needed.

The Houston Downtown Management District is a quasi-governmental organization that has facilitated many of the public and private projects that have transformed Downtown Houston over the last decade. • Develop content strategies for the Downtown Houston website and all social media platforms including articles, videos, etc. • Manage day-to-day activity across all social media platforms and collaborate on ad campaigns (up to $50K quarterly budget) in an effort to support the Downtown District’s initiatives and special events• Manage the content of two e-newsletters: downtown events (weekly), notes to business owners and stakeholders (monthly)• Manage marketing efforts (social media, local advertising buys, etc.) for Downtown District and Market Square Park events• Collaborate with agency partners on the creative process and implementation of branding/marketing campaigns and initiatives for Downtown Houston, Art Blocks Houston and Market Square Park • Manage a “welcome” program for new Downtown residents• Cultivate relationships with new/existing businesses and seek out strategic partnerships for the Downtown District• Manage Marketing Coordinator

• Managed the Downtown Houston, Art Blocks Houston, and Market Square Park websites, including copywriting, updating content and brainstorming ways to make the sites more user-friendly• Developed strategies to promote, engage audiences, and increase the followings of the Downtown Houston, Art Blocks Houston, and Historic Market Square social media accounts through creative content and advertising, including coverage during large national events like NCAA Final Four. Downtown Houston Accounts: Facebook- more than 140% growth, Twitter- more than 340% growth, Instagram- more than 840% growth in 2 1⁄2 years• Managed the production (research, copywriting, formatting, distribution) of three e-newsletters that go out to public subscribers (2-weekly) and stakeholders (1-monthly) • Assisted in the creative process and implementation of branding and other Downtown Houston and Market Square Park marketing campaigns, initiatives and events• Assisted in the production (research, copywriting, copyediting) and distribution of marketing materials including a quarterly magazine, maps, a holiday guide and other collateral• Cultivated relationships with business owners and strategized ways in which the Downtown District could help them in their marketing efforts

TIRR Memorial Hermann is a Rehabilitation Hospital that provides comprehensive medical rehabilitation in both inpatient and outpatient settings for individuals who have experienced traumatic brain injury, stroke, spinal cord injury, and many other neurological or neuromuscular disorders.• Managed, updated and compiled content for marketing collateral for each TIRR Memorial Hermann location including but not limited to fact sheets, brochures, handbooks, script/order forms and direct mail pieces• Aided in the planning of the annual Rehabilitation Solutions Conference, from coordinating speaking topics with presenters, to soliciting sponsors, to preparing content for the brochure and website• Compiled content and copyedited a weekly internal newsletter• Submitted content updates for the TIRR Memorial Hermann website and social media accounts• Maintained and enforced brand standards across all internal departments

Bullpen Marketing is a full service marketing agency that specializes in branding, marketing/promotional campaigns, website/logo design, and more.• Helped develop marketing strategies and promotional campaigns to increase revenue and awareness for Bullpen Marketing and its clients• Generated sales leads for Bullpen Marketing by preparing formal quotes, presenting products and services at industry events, researching target audiences, and compiling prospect databases• Wrote and edited creative content including social media posts, company blogs, website copy, press/news releases and other marketing collateral• Hired and managed a Customer Service Representative

Houston Pavilions was a mixed-use center in Downtown Houston that included shopping, restaurants, entertainment venues, and office space. It has since been renamed as, GreenStreet.• Improved company’s digital presence by writing and editing creative content including social media posts, company blogs, website copy, press/news releases and other marketing collateral• Aided in the planning and execution of large events to drive traffic to company property and in turn, generated business for the tenants• Compiled post-event reports which included schedules, snippets of media coverage, floor plans, and the details of each event• Updated and maintained local media lists, purchased ad space in local newspapers for each event, and assembled and distributed press packages

The Division of Recreational Sports is composed of Intramural Sports, Fitness/Wellness, Outdoor Recreation, Sport Clubs, the Instructional Program and Informal Recreation on the University of Texas college campus.• Responsible for risk management, participant safety and injury care• Managed daily intramural sport contests, including set up and strike of fields, equipment inventory and roster management• During each activity shift, supervised up to 20 student officials, 50 teams and 500 players• Officiated and score kept Volleyball, Flag Football, Basketball and Softball games• Assisted with the execution of division’s special events

Fran Harris is a play-by-play announcer on the Longhorn Network, a former professional basketball player, a public speaker, a writer and a publisher.• Managed Fran Harris’ social media presence and ultimately increased the celebrity’s Facebook following by 30% and her Twitter following by 5% in a 3 ½ month period• Developed and executed initiatives to increase Fran’s public presence, to add value to her fans’ online community experience, and to drive traffic to her website, various social media accounts, and special events

High Beam Special Events (Music Festival)• Assisted hosts and crew chiefs with set up of events• Assisted artists with minor tasks before/after live shows• Monitored and enforced "Badge-Only" access at front doorConvention Center Day Stage (Interactive and Music Festivals)• Monitored public entrance/exit of designated panels/shows• Assisted musical artists on and off stage• Assisted crew chief with various backstage tasks (i.e. keeping track of each performers' equipment, etc.)

Music World Entertainment is one of the top entertainment companies in the world. It is best known as the record label and management company that brought up some of the best-selling artists of all time including Beyoncé, Destiny’s Child, and more.• Served as the “CEO” of an intern record label project- managed/coordinated project and worked with 14 other interns to develop strategic marketing plans and product positioning that would be considered by upper management to take a new musical group to market • Compiled interns' work at the end of the group project and edited the final report to make sure it was comprehensive and cohesive• Evaluated different approaches to product placement and formulated potential selling points for re-releasing product in the Music World Music catalog• Promoted Music World Music brand at The Essence Music Festival/Tradeshow in an effort to increase awareness of the record label, its artists, and its products