Delivered 3X revenue growth in five years for Harry Potter, one of the worlds' leading entertainment franchises and fandoms. Oversaw global strategy, insights and fan experience setting the vision and roadmap and advancing transformational projects. Spearheaded several firsts -- the first long-range, global franchise plan; the digital transformation strategy to move the franchise to a direct-to-fan relationship; and the first territory expansion plan for China. This work led to 30+ new brand extensions driving increased fan engagement, expanded market share and a more diversified financial profile.

In 2012, DreamWorks Animation acquired Classic Media, a private equity-backed content company with a deep portfolio of classic IP including Lassie, Where's Waldo?, Voltron, Noddy and Felix the Cat. As Head of Franchise at DreamWorks (2014-2015), I drove general management of classic IP across the Studio aligning key stakeholders to create multi-year global franchise plans that included strategy for content development & distribution, digital/ social media, retail, partnerships and marketing.Prior to the acquisition, as EVP, Global Marketing, Digital & Consumer Products at Classic Media (2007-2013), I was a member of the management team that turned-around the Company culminating in the sale. Oversaw Marketing (Research, Brand, PR, Digital & Creative Services) to drive all LOBs increasing gross revenue 55% and operating profit 170% in three years. Led the Consumer Products and Digital businesses delivering 120+% of net contribution target in year of sale.

Directed brand positioning and global marketing for Thomas & Friends, Bob the Builder, Barney and The Wiggles generating $1.4B at retail annually at this leading kids production company. Sold to private equity firm for $750M.

Delivered B2B and B2C go-to-market plan that increased number of distributors 20X, tripled revenue in year two and delivered 100+% growth in year three. Member of management team that established Vitaminwater as the pioneer of the enhanced-water category. Ran Product, Creative Services, Marketing and PR.

Directed plans for Dot-com clients at this mid-sized advertising agency.