Oversee the development and management of the organization’s marketing, public relations, and communications strategy, as well as the community relations strategic engagement required to elevate the brand of BGCBC. Responsible for the integration of effective marketing and communications strategies both internally and externally across all functional areas of BGCBC. Provide leadership, strategic vision, and direction to the Digital Media Marketing platform as well as to the Contact Creation and Branding initiatives..**Oversee the planning, development and implementation of the marketing and strategic engagement initiatives, public relations and communications strategy that includes social media, print and digital content and email marketing.**Oversee the development and production of all marketing publications, collateral communication material and social media initiatives resulting in a great visibility and solidification of BGCBC brand.**Develop a compelling branding strategy that support BGCBC strategic goals and objectives.**Ensure that brand identity, messaging and marketing communications strategy are infused in all organizational efforts (programming, development, and support).**Oversee the utilization and evaluation of new and existing digital technologies to further the work of BGCBC in relationship to marketing and brand awareness.**Oversee the daily activities of the whole department, playing an active role I supporting the staff in communication/marketing strategies and tactics.**Emphasize data analytics to make strategic and data-driven decisions.**Create high-impact outputs while promoting an environment of shared success and teamwork.**Work with the Senior Management Team and staff to identify marketing communication opportunities and develop strategies that support solutions, applying cross-functional management skills while also managing relationships with vendors and subcontractors.

A highly focused leader who develops and executes concise comprehensive marketing strategies. I build strong relationships and facilitate favorable community engagements for Productive Flourishing. **Lead marketing efforts that increase company’s external presence and position in the business consulting industry, including events, social media and partnerships to drive user growth and user engagement **Meticulously lead management and optimization of marketing budget and optimize CAC via efficient paid and unpaid acquisition channels; decrease spending costs by 25% **Oversee the development of website and social media content, presentations and displays to be used in partner recruitment and community outreach efforts.**Scope and develop viable programs with community partners that are mutually beneficial to both.

Manage a team of 5 associates, collaborating with development team of 50 associates responsible for creating marketing plans, campaign, and event management. Together we establish co-branding partnerships, analyzing market and competitors to adjust marketing approach and increase exposure. **Set and manage marketing budget, ensuring use of funds are aligned with organizational goals and considering priorities. **Create reports, analyzing data to present to leadership and show sales productivity, identifying key trends, and creating insight for leadership. **Identify KPI's for both B2B and B2C marketing campaigns to increase lead conversions.

Caregiver Services, Inc. has been delivering excellence in caregiver referral services for 45 years through an extensive, multi-faceted network of independent licensed, certified, and credentialed nurses, home health aides, certified nursing assistants, sitters, and companions. CSI provides staff relief utilizing nursing personnel or one-on-one sitters to hospitals, nursing homes, assisted living facilities, hospice care facilities, home health agencies, and school systems. Notable work:**Created RFP's and oversaw CRM, ensuring sales growth, leading to the highest sales goal of $1M in sales within 30-days**Planned and successfully executed community outreach events including lectures, speaking engagements, and ZOOM/virtual events -- meeting and exceeding in-person registration and attendance volume. **Responsible for handling community relations for the largest communities within the county focused on building relationships and trustworthy rapport with existing and dormant clients.

FYZICAL is the world's fastest-growing healthcare franchise, leading the charge to transform healthcare from one of “sick care” to “well care” by providing services focused on quality outcomes, total well-being, and prevention. FYZICAL provides business instruments allowing you to run your business more successfully and more profitably, immediately.Notable Work**Managed a team of 10 employees: Responsible for setting strategic direction to acquire and retain clients for 11 physical therapy centers and gyms. Led media planning and buying activities- digital and offline, including strategy, implementation, monitoring, optimization, testing, and analysis. **Program/Project Management: Organized health and education talks (up to 10/mo) for 80 plus attendees; convert Fall Risk Assessments (FRA’s) into patient evaluations for all locations, achieving a 40% conversion rate. **Developed growth strategy; led sales and delivery of a key transformational project to upgrade facilities. **Delivered high-quality results within marketing products, including digital and social media marketing, SEO, paid, and organic marketing campaigns.

***Achieved conversion rate of 75% during tenure by developing and implementing strategic marketing plans to attract and maintain engagement of existing members **Created blueprint to launch personal health and wellness seminars – averaging 60 attendees per event, leading to an increase of membership intake by 10% per seminar.**Implemented and facilitated company programs and promotions to help generate Personal Trainer clientele acquisition for new and existing gym members. **Integrated personal training products into point of sale for new member presentations to maximize membership intake sales and meet quarterly revenue expectations.

New York Sports Clubs is the largest gym network in the Northeast which has thrived through forty years Notable work: **Exceeded personal training revenue targets by 20% within 90 days**Managed promotional activities and programs to increase lead generation and conversion, combining advertising with promotional deals related to personal training and health product sales. **Create online marketing strategy and campaigns; Train 15+ staff members to develop effective communication techniques to increase membership sales and training contracts. **Developed a successful fitness program strategy which increased sales revenue by 25%.

**Maintained standards and procedures to promote security and uninterrupted operation of computer-based application systems globally in accordance with the established Enterprise and Information Security (EIS) policies and guidelines **Updated Business Recovery Planning (BRP) site by applying changes implemented at the corporate offices **Perform regular review and audit of contingency and backup arrangements for BRP and test any amendments made **Identifying and address exposures to accidental or intentional destruction, disclosure, modification, or interruption of information that may cause serious financial and/or information loss to CIBC employees and clients **Contributed to the development/improvement of the enterprise security strategy by informing Data Security management of required improvements to information technology solutions

**Approved all artist budgets for producers, side artists appearances, studio sessions, and travel expenses with VP **Managed staff of four A&R reps; organize/facilitate weekly agenda RAF A&R Department meetings with staff updates **Coordinated with Island Def Jam Records advertising materials to ensure artists presence in all ROC brands **Identified album/single sales in weakest and strongest markets using Broadcast Data System and Soundscan Reports **Created marketing plans for artist projects including film, apparel, and investment ventures; Regularly attended music business seminars nationwide to maintain and establish new relationships