Responsible for overseeing all operational aspects of marketing activities for the company; Leads efforts to design, implement and drive market strategies that support the launch and sell of new and existing B2B products for targeted audiences; Oversees copywriting and content development efforts for regular and varied content, including organic and paid social media posts, email marketing, website content, blog posts, video concepts/scripts, newsletters, etc. to increase brand visibility, engagement and to attract site visitors and new customers; Utilizes Adobe Creative Cloud to design magazine print ads, online ads, and advertorial campaigns; Utilizes data to evaluate the effectiveness of content and messaging initiatives; Manages company WordPress sites